Write human-sounding marketing copy that converts. Contains overused word alternatives, headline formulas, CTA patterns, and tone guidelines for specific, authentic text.
| name | copywriting |
| description | Write human-sounding marketing copy that converts. Contains overused word alternatives, headline formulas, CTA patterns, and tone guidelines for specific, authentic text. |
This skill ensures all website copy sounds human, specific, and persuasive—not generic or templated.
These words can feel generic. Consider more specific alternatives:
| Vague | Specific |
|---|---|
| "Save time" | "Save 3 hours every week" |
| "Affordable pricing" | "Plans start at $29/month" |
| "Fast delivery" | "Delivered in 2 days or less" |
| "Trusted by thousands" | "Trusted by 12,847 customers" |
| "Improve your results" | "Increase conversions by 34%" |
| "Quality service" | "4.9 stars from 2,400 reviews" |
| Passive | Active |
|---|---|
| "Your order will be shipped" | "We ship your order" |
| "Results can be seen in..." | "See results in..." |
| "Appointments are scheduled by..." | "Schedule your appointment" |
"Get more customers without spending more on ads" "Build muscle without living at the gym"
"5 ways to double your email open rates" "The 3-step system for stress-free meal planning"
"Project management for teams that hate project management" "Accounting software for people who aren't accountants"
"Wake up to a clean inbox every morning" "Finally understand your website analytics"
"What if your website actually brought in leads?" "Tired of [common pain point]?"
"How to write emails people actually open" "How [Company] grew from 0 to $1M in 18 months"
Verb + Outcome:
Specific + Action:
First-Person:
Urgency (when genuine):
Stop losing customers to slow support Respond to every message in under 5 minutes with AI that sounds like your best agent.
Never miss a follow-up Automatic reminders ping you before any lead goes cold. Set once, forget forever.
"We cut our response time from 4 hours to 12 minutes. Our CSAT went up 23 points." — Sarah Chen, Head of Support at Acme
Starter — For solo founders testing the waters Growth — For teams ready to scale (Most Popular) Enterprise — For organizations with complex needs
What if I need to cancel? No contracts, no cancellation fees. You can leave anytime from your dashboard. We'll even export your data for you.
Ready to stop guessing? Join 2,400 marketers who know exactly what's working. Start free—no credit card needed.
Read SITE.md for brand personality, then adjust:
| Personality | Voice Example |
|---|---|
| Formal + Serious | "Schedule a consultation with our team" |
| Formal + Playful | "Let's make your taxes slightly less terrible" |
| Casual + Serious | "We take your security seriously—here's how" |
| Casual + Playful | "Finally, software that doesn't make you want to scream" |
| Luxury | "Experience the difference" |
| Accessible | "See how it works" |
| Bold | "Stop wasting time. Start closing deals." |
| Understated | "Simple tools for complex problems" |
Guided discovery flow for new Ship Studio projects. Asks about business, audience, brand personality, and goals to create a personalized SITE.md and build plan.
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Section architecture, hero patterns, layout principles, and conversion optimization for marketing landing pages. Ensures strategic, high-converting page structure.
