7irelo

Catch tasteless choices before they ship — visual noise, copy that sounds like a database, lazy stock-photo and emoji-as-icon, fake metrics. Invoke whenever you're about to push a UI change or write user-facing copy.

Design rubric inspired by Emil Kowalski's work (sonner, vaul, animations.dev). Restrained, layered, motion-aware UI. Use when designing or refactoring any visible component, page, or transition.

Build Remotion compositions for Aptiverse marketing videos and product demos. Use when authoring or editing video in `web/marketing/remotion/` — animated explainers, ad cuts, social clips. Captions follow the existing SRT timing in `web/marketing/captions/`.