communication-plan-generator

name	communication-plan-generator
description	Generate stakeholder communication plans and message templates for change initiatives
allowed-tools	["Read","Write","Glob","Grep","Bash"]
metadata	{"specialization":"business-analysis","domain":"business","id":"SK-013","category":"Stakeholder Communication"}
graph	{"domains":["domain:business-intelligence"],"specializations":["specialization:strategic-consulting"],"skillAreas":["skill-area:stakeholder-management","skill-area:change-management","skill-area:business-analysis"],"workflows":["workflow:market-analysis"],"roles":["role:business-analyst","role:organizational-development-specialist"]}

Communication Plan Generator

Overview

The Communication Plan Generator skill provides specialized capabilities for creating comprehensive stakeholder communication plans. This skill enables systematic development of communication matrices, message templates, FAQ documents, and multi-channel communication strategies for projects and change initiatives.

Capabilities

Communication Matrix Creation

• Create communication matrices by stakeholder group
• Define message content by audience
• Specify frequency and timing
• Assign communication owners

Message Template Generation

• Generate message templates for different audiences
• Create executive vs operational messaging
• Develop role-specific communication
• Build progressive disclosure messaging

Communication Cadence Scheduling

• Schedule communication cadence
• Define milestone-based communications
• Create regular status update schedules
• Plan event-triggered communications

FAQ Document Creation

• Create comprehensive FAQ documents
• Organize by topic and audience
• Address common concerns proactively
• Update FAQs based on feedback

Change Announcement Templates

• Generate change announcement templates
• Create "what's changing" summaries
• Develop "what it means for you" messaging
• Build call-to-action communications

Communication Effectiveness Tracking

• Track communication effectiveness
• Measure reach and engagement
• Gather feedback on clarity
• Adjust strategy based on metrics

Multi-Channel Strategy

• Create multi-channel communication strategies
• Select appropriate channels by message type
• Balance push vs pull communications
• Design channel-specific content

Usage

Create Communication Plan

Create a communication plan for:
Project: [Project description]
Stakeholder Groups: [List of groups]

Include matrix, templates, and cadence.

Generate Message Templates

Generate communication templates for this change:
[Change description]

Create versions for: executives, managers, end users.

Create FAQ Document

Create an FAQ document for:
[Initiative description]

Address likely questions from each stakeholder group.

Design Multi-Channel Strategy

Design a multi-channel communication strategy:
[Initiative details]
Available Channels: [List of channels]

Recommend channel mix and content approach.

Process Integration

This skill integrates with the following business analysis processes:

• stakeholder-communication-planning.js - Core communication planning
• change-management-strategy.js - Change communication
• consulting-engagement-planning.js - Client communication
• stakeholder-analysis.js - Stakeholder-specific communication

Dependencies

• Communication templates
• Message frameworks
• Scheduling algorithms
• Channel strategy guides

Communication Planning Reference

Communication Matrix Template

Audience	Message	Channel	Frequency	Owner	Start Date
Executives	Strategic updates	Email, Town Hall	Monthly	Sponsor	Week 1
Managers	Operational details	Team meetings	Bi-weekly	PM	Week 2
End Users	Impact & actions	Email, Intranet	As needed	Change Lead	Week 3

Message Types by Phase

Phase	Message Focus	Key Content
Awareness	Why change	Business drivers, vision
Understanding	What's changing	Scope, timeline, impacts
Preparation	How to prepare	Training, resources, support
Implementation	Go-live details	Cutover, support contacts
Reinforcement	Success stories	Benefits realized, recognition

Channel Selection Guide

Channel	Best For	Limitations
Email	Detailed information, documentation	Easy to ignore, no discussion
Town Hall	Major announcements, Q&A	Scheduling, one-time event
Intranet	Reference material, updates	Requires active visiting
Team Meetings	Discussion, feedback	Manager-dependent
Video	Demonstrations, personal messages	Production effort
Newsletters	Regular updates, stories	Limited engagement
Slack/Teams	Quick updates, discussion	Information overload

Message Template Structure

SUBJECT: [Clear, action-oriented subject line]

OPENING:
[Why this matters to the reader]

KEY POINTS:
- [Point 1: What's happening]
- [Point 2: What it means for you]
- [Point 3: What you need to do]

TIMELINE:
[Key dates and milestones]

SUPPORT:
[Where to get help, who to contact]

CALL TO ACTION:
[Specific next step]

FAQ Development Process

1. Brainstorm likely questions by stakeholder group
2. Gather questions from pilot groups
3. Organize questions by topic
4. Draft clear, concise answers
5. Review with SMEs
6. Publish and maintain

Communication Effectiveness Metrics

Metric	Measurement	Target
Reach	% of audience who received	100%
Open Rate	% who opened (email)	70%+
Read Rate	% who read completely	50%+
Understanding	Survey scores	4.0/5.0
Action Completion	% who took required action	90%+

Sender/Messenger Selection

Message Type	Recommended Sender
Strategic vision	Executive sponsor
Operational changes	Project manager
Technical details	Technical lead
Team impact	Direct manager
Support information	Change team