| name | pr-analytics |
| description | PR measurement and reporting automation following Barcelona Principles with comprehensive analytics and visualization capabilities |
| allowed-tools | ["Read","Write","Glob","Grep","Bash","WebFetch"] |
| metadata | {"specialization":"public-relations","domain":"business","category":"Measurement and Analytics","skill-id":"SK-009"} |
| graph | {"domains":["domain:public-relations"],"skillAreas":["skill-area:digital-marketing-analytics","skill-area:brand-positioning","skill-area:market-research"],"roles":["role:marketing-strategist","role:data-analyst","role:content-strategist"]} |
PR Analytics and Reporting Skill
Overview
The PR Analytics and Reporting skill provides comprehensive measurement and reporting automation following Barcelona Principles 3.0 and the AMEC Integrated Evaluation Framework. This skill enables PR professionals to calculate, visualize, and report on PR metrics with industry-standard methodologies.
Capabilities
AMEC Framework Implementation
- Full AMEC Integrated Evaluation Framework implementation
- Input-Activity-Output-Outtake-Outcome-Impact measurement chain
- Standardized metric definitions and calculations
- Framework alignment documentation
Barcelona Principles 3.0 Metrics