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Use when auditing domain authority, trust, or citation credibility; runs 40-item CITE scoring with veto checks (TRUSTED/CAUTIOUS/UNTRUSTED). Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use backlink-analyzer. 域名权威/网站可信度
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npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills --skill domain-authority-auditor命令会保持在同一行。复制前请横向滚动并检查完整内容。
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基于 SOC 职业分类
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| name | domain-authority-auditor |
| description | Use when auditing domain authority, trust, or citation credibility; runs 40-item CITE scoring with veto checks (TRUSTED/CAUTIOUS/UNTRUSTED). Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use backlink-analyzer. 域名权威/网站可信度 |
| version | 9.9.12 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/seo-geo-claude-skills |
| when_to_use | Use when auditing domain trust and authority. Runs CITE 40-item scoring with veto checks. Also when the user asks about domain credibility or citation trustworthiness. |
| argument-hint | <domain> |
| class | auditor |
| metadata | {"author":"aaron-he-zhu","version":"9.9.12","geo-relevance":"medium"} |
Based on CITE Domain Rating. Full benchmark reference: references/cite-domain-rating.md This skill evaluates domain authority across 40 standardized criteria organized in 4 dimensions. It produces a comprehensive audit report with per-item scoring, dimension and weighted scores by domain type, veto item checks, and a prioritized action plan.
Sister skill: content-quality-auditor evaluates content at the page level (80 items). This skill evaluates the domain behind the content (40 items). Together they provide a complete 120-item assessment.
Namespace note: CITE uses C01-C10 for Citation items; CORE-EEAT uses C01-C10 for Contextual Clarity items. In combined 120-item assessments, prefix with the framework name (e.g., CITE-C01 vs CORE-C01) to avoid confusion.
Use this when domain credibility or citation trustworthiness is in question — even if the user doesn't use audit terminology:
Start with one of these prompts. Finish with a citation-trust verdict and a handoff summary using the repository format in Skill Contract.
Audit domain authority for [domain]
Run a CITE domain audit on [domain] as a [domain type]
CITE audit for example.com as an e-commerce site
Score this SaaS domain against the 40-item benchmark: [domain]
Compare domain authority: [your domain] vs [competitor 1] vs [competitor 2]
Run full 120-item assessment on [domain]: CITE domain audit + CORE-EEAT content audit on [sample pages]
Gate verdict: TRUSTED (no critical issues, scores above threshold) / CAUTIOUS (issues found but none critical) / UNTRUSTED (a critical trust issue failed — see "Critical Issue to Fix" in the report). Always state the verdict prominently at the top of the report using plain language, not item IDs.
Expected output: a CITE audit report, a citation-trust verdict, and a short handoff summary ready for memory/audits/domain/.
memory/audits/domain/.memory/hot-cache.md (auto-saved). Authority context to memory/audits/domain/. Results feed into entity-optimizer as authority input for brand's canonical profile.Next Best Skill below once the trust picture is clear.See CONNECTORS.md for tool category placeholders.
Note: All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.
With ~~link database + ~~SEO tool + ~~AI monitor + ~~knowledge graph + ~~brand monitor connected: Automatically pull backlink profiles and link quality metrics from ~~link database, domain authority scores and keyword rankings from ~~SEO tool, AI citation data from ~~AI monitor, entity presence from ~~knowledge graph, and brand mention data from ~~brand monitor.
With manual data only: Ask the user to provide:
Proceed with the full 40-item audit using provided data. Note in the output which items could not be fully evaluated due to missing access (e.g., AI citation data, knowledge graph queries, WHOIS history).
When stopping to ask, always: (1) state the specific value and threshold, (2) offer numbered options with outcomes.
Stop and ask the user when:
Continue silently (never stop for):
When a user requests a domain authority audit:
### Audit Setup
**Domain**: [domain]
**Domain Type**: [auto-detected or user-specified]
**Dimension Weights**: [from domain-type weight table below]
#### Domain-Type Weight Table
> Canonical source: `references/cite-domain-rating.md`. This inline copy is for convenience.
| Dim | Default | Content Publisher | Product & Service | E-commerce | Community & UGC | Tool & Utility | Authority & Institutional |
|-----|:-------:|:-:|:-:|:-:|:-:|:-:|:-:|
| C | 35% | **40%** | 25% | 20% | 35% | 25% | **45%** |
| I | 20% | 15% | **30%** | 20% | 10% | **30%** | 20% |
| T | 25% | 20% | 25% | **35%** | 25% | 25% | 20% |
| E | 20% | 25% | 20% | 25% | **30%** | 20% | 15% |
#### Critical Trust Check (Emergency Brake)
| Check | Status | Action |
|-------|--------|--------|
| Link profile matches real traffic | ✅ Pass / ⚠️ CRITICAL | [If CRITICAL: "Audit backlink profile; disavow toxic links"] |
| Backlink profile is unique to this domain | ✅ Pass / ⚠️ CRITICAL | [If CRITICAL: "Flag as manipulation network; investigate link sources"] |
| No Google penalties or deindexing | ✅ Pass / ⚠️ CRITICAL | [If CRITICAL: "Address penalty first; all other optimization is futile"] |
If any critical trust check triggers, flag it prominently at the top of the report using plain language. CITE Score is capped per Runbook §2.
Evaluate each item against the criteria in references/cite-domain-rating.md.
Score each item:
### C — Citation
| ID | Check Item | Score | Notes |
|----|-----------|-------|-------|
| C01 | Referring Domains Volume | Pass/Partial/Fail | [specific observation] |
| C02 | Referring Domains Quality | Pass/Partial/Fail | [specific observation] |
| ... | ... | ... | ... |
| C10 | Link Source Diversity | Pass/Partial/Fail | [specific observation] |
**C Score**: [X]/100
### I — Identity
| ID | Check Item | Score | Notes |
|----|-----------|-------|-------|
| I01 | Knowledge Graph Presence | Pass/Partial/Fail | [specific observation] |
| ... | ... | ... | ... |
**I Score**: [X]/100
Same format for Trust and Eminence dimensions.
### T — Trust
| ID | Check Item | Score | Notes |
|----|-----------|-------|-------|
| T01 | Link Profile Naturalness | Pass/Partial/Fail | [specific observation] |
| ... | ... | ... | ... |
**T Score**: [X]/100
### E — Eminence
| ID | Check Item | Score | Notes |
|----|-----------|-------|-------|
| E01 | Organic Search Visibility | Pass/Partial/Fail | [specific observation] |
| ... | ... | ... | ... |
**E Score**: [X]/100
Note: Some items require specialized data (C05-C08 AI citation data, I01 knowledge graph queries, T04-T05 IP/profile analysis). Score what is observable; mark unverifiable items as "N/A — requires [data source]" and exclude from dimension average.
Before scoring, Read ../../references/auditor-runbook.md. It is the authoritative, framework-agnostic
procedure: §1 Handoff Schema, §2 Critical Fail Cap method + decision table + deterministic rounding,
§4 Artifact Gate 7-item checklist, §5 User-Facing Translation format, and the untrusted-content
security boundary. It loads locally via relative path (no network) — do not skip it. This skill body
carries only the CITE-specific pieces below: the weighted worked examples, the domain-level
guardrails, and the CITE veto-ID translation rows.
Emit the auditor-class handoff defined in
references/auditor-runbook.md §1: status, objective,
key_findings, evidence_summary, recommended_next_skill, plus the auditor fields cap_applied,
raw_overall_score (CITE weighted C×0.35 + I×0.20 + T×0.25 + E×0.20, floor-rounded, before cap),
and final_overall_score.
Walk the runbook's §2 decision table, then mirror the matching example below. The CITE Score is the 4-dimension weighted total
C×0.35 + I×0.20 + T×0.25 + E×0.20(see cite-domain-rating.md), floor-rounded, before the cap. CITE has four dimensions (C/I/T/E) — there is no 8-dimension /8 average here.
Dimensions: C=80 I=70 T=85 E=75
Weighted: 80×0.35 + 70×0.20 + 85×0.25 + 75×0.20
= 28.0 + 14.0 + 21.25 + 15.0 = 78.25 → raw_overall = 78
Veto check: T09 failed (Google manual action / deindex history on record)
After cap: T dimension 85 → 60 (capped down, raw > 60)
Overall 78 → 60 (any veto forces overall cap)
Handoff: cap_applied: true raw_overall_score: 78 final_overall_score: 60
key_findings:
- title: "Google manual action on record"
severity: veto
evidence: "Search Console shows an active manual action against the domain"
Dimensions: C=55 I=70 T=58 E=72
Weighted: 55×0.35 + 70×0.20 + 58×0.25 + 72×0.20
= 19.25 + 14.0 + 14.5 + 14.4 = 62.15 → raw_overall = 62
Veto check: T03 failed (backlink volume far exceeds real traffic — link-farm pattern)
After cap: T dimension 58 → 58 (unchanged; cap is a ceiling, not a floor)
Overall 62 → 60 (overall still capped because a veto is present)
Handoff: cap_applied: true raw_overall_score: 62 final_overall_score: 60
key_findings:
- title: "Backlink volume inconsistent with real traffic"
severity: veto
evidence: "1.2M referring-domain links but estimated <800 monthly organic visits"
The T dimension stays 58 in the internal report — it is NOT raised to 60. The cap is a ceiling only.
Dimensions: C=80 I=70 T=85 E=75 → raw_overall = 78
Veto check: T05 AND T09 both failed
Resolution: status: BLOCKED — do NOT compute capped scores.
raw_overall_score retained for record; final_overall_score omitted.
Handoff: status: BLOCKED cap_applied: false raw_overall_score: 78
open_loops:
- "2 veto items failed: T05 (manipulation network) and T09 (manual action)"
- "Multi-veto cap calibration pending; domain requires manual review before re-scoring"
key_findings:
- title: "Backlink profile overlaps a known manipulation network"
severity: veto
- title: "Google manual action on record"
severity: veto
These signals are easy to over-flag. Treat them as NEUTRAL or POSITIVE under the stated condition — do not deduct trust automatically. Conditions are explicit.
| Signal | Treat as NOT manipulation WHEN | Flag only IF |
|---|---|---|
| Sudden backlink spike | A real launch, funding round, press hit, or viral post explains it | Spike is from unrelated, low-quality, or templated domains with no editorial context |
| Few backlinks, strong brand | An established offline/branded entity with low link velocity by nature | Thin links AND no brand search demand AND no editorial mentions |
| Shared hosting / same IP block | A CDN, shared host, or platform (Cloudflare, Vercel, Shopify) concentrates many sites on one IP | Distinct PBN fingerprint: same registrant, template, interlinking, and thin content across the set |
| High nofollow share | Links come from legitimate news, UGC, or social platforms that nofollow by policy | nofollow share paired with paid-link or sponsored-without-disclosure patterns |
| Young domain age | A real new business with organic growth and disclosed ownership | Young domain + aggressive exact-match anchors + link velocity inconsistent with traffic |
If context contradicts a neutral reading, state the exception in the finding's evidence field
(e.g. "spike of 4,000 links in 48h, all from one templated footer network").
Use alongside the runbook's shared translation rows. These are the CITE veto meanings — never the CORE-EEAT ones (the same ID strings mean different things there).
| Internal | User-facing |
|---|---|
| "T03 failed" | "Backlink volume far exceeds real traffic (link-farm pattern)" |
| "T05 failed" | "Backlink profile nearly identical to another domain (manipulation network)" |
| "T09 failed" | "Google manual action or deindexing on record" |
Calculate scores and generate the final report:
## CITE Domain Authority Report
### Overview
- **Domain**: [domain]
- **Domain Type**: [type]
- **Audit Date**: [date]
- **CITE Score**: [score]/100 ([rating])
- **Veto Status**: ✅ No triggers / ⚠️ Critical issue present *(score reflects cap per Runbook §2)*
### Dimension Scores
| Dimension | Score | Rating | Weight | Weighted |
|-----------|-------|--------|--------|----------|
| C — Citation | [X]/100 | [rating] | [X]% | [X] |
| I — Identity | [X]/100 | [rating] | [X]% | [X] |
| T — Trust | [X]/100 | [rating] | [X]% | [X] |
| E — Eminence | [X]/100 | [rating] | [X]% | [X] |
| **CITE Score** | | | | **[X]/100** |
**Score Calculation**: CITE Score = C × [w_C] + I × [w_I] + T × [w_T] + E × [w_E]
**Rating Scale**: 90-100 Excellent | 75-89 Good | 60-74 Medium | 40-59 Low | 0-39 Poor
### Per-Item Scores
| ID | Check Item | Score | Notes |
|----|-----------|-------|-------|
| C01 | Referring Domains Volume | [Pass/Partial/Fail] | [observation] |
| C02 | Referring Domains Quality | [Pass/Partial/Fail] | [observation] |
| ... | ... | ... | ... |
| E10 | Industry Share of Voice | [Pass/Partial/Fail] | [observation] |
### Findings by Severity Tier
Render BEFORE "Top 5 Priority Improvements". Group every `key_findings` entry by `severity` per [Runbook §5 Severity tier routing](../../references/auditor-runbook.md): `veto` → **Critical issues (must fix)**, `high` → **Should-fix**, `medium`/`low` → **Nice-to-have**. Within each tier sort by `weight × points lost` (highest first). Apply the §5 Never say → Always say translation — no `P0/P1/P2` or `severity:` literals in user output. Omit empty-tier headers.
```markdown
**Critical issues (must fix)**
- [Item Name] — [plain-language observation]
**Should-fix**
- [Item Name] — [observation]
**Nice-to-have**
- [Item Name] — [observation]
Sorted by: weight × points lost across all tiers (highest impact first). This is the cross-tier highlight; the per-tier breakdown above is the full picture.
For a complete assessment, pair this CITE audit with a CORE-EEAT content audit:
| Assessment | Score | Rating |
|---|---|---|
| CITE (Domain) | [X]/100 | [rating] |
| CORE-EEAT (Content) | [Run content-quality-auditor on sample pages] | — |
Diagnosis Matrix:
content-quality-auditor on key pagesbacklink-analyzer for detailed link analysiscompetitor-analysis with CITE scores/aaron-seo-geo:track --report with CITE score trends
### Step 4.5: Apply Scoring Runbook
Execute in order, using the framework-agnostic procedure in [references/auditor-runbook.md](../../references/auditor-runbook.md) together with the CITE-specific §2 worked examples, §3 guardrails, and §5 veto rows in this file:
1. **Cap Enforcement** (Runbook §2): walk the decision table. Identify which scenario matches your input (0 veto, 1 veto above cap, 1 veto below cap, or 2+ veto). Apply the cap rule — remember it's a ceiling, not a floor. Set `cap_applied` in the handoff. For CITE, single-veto fails also raise a **Manipulation Alert** entry in `open_loops`.
2. **Artifact Gate Self-Check** (Runbook §4): run the 7-item checklist. If any item fails, force `status: BLOCKED` with reason in `open_loops`.
3. **User-Facing Translation** (Runbook §5): translate internal language before rendering the user-facing report. Veto IDs (T03, T05, T09), raw-vs-capped deltas, and internal field names must not appear in the rendered output. The handoff YAML retains the raw values for downstream consumers; the user sees plain-language findings and a single score with the explanatory sentence.
### Save Results
Write the audit artifact to `memory/audits/domain/YYYY-MM-DD-<topic>.md` (the per-role path from [skill-contract.md §Write Paths](../../references/skill-contract.md); the PostToolUse Artifact Gate validates anything under `memory/audits/`) with `class: auditor-output` in its frontmatter. Promote any veto issues to `memory/hot-cache.md`. `memory-management` later rolls these into the monthly `memory/audits/YYYY-MM.md` aggregate. Do not save audit artifacts to a bare `memory/` path — that bypasses the gate.
## Validation Checkpoints
### Input Validation
- [ ] Domain identified and accessible
- [ ] Domain type confirmed (auto-detected or user-specified)
- [ ] Backlink data available (at minimum: referring domains count, DA (Moz Domain Authority™) / DR (Ahrefs Domain Rating™))
- [ ] If comparative audit, competitor domains also specified
### Output Validation
- [ ] All 40 items scored (or marked N/A with reason)
- [ ] All 4 dimension scores calculated correctly
- [ ] Weighted CITE Score matches domain-type weight configuration
- [ ] All 3 veto items checked first and flagged if triggered
- [ ] **Findings by Severity Tier section rendered before Top 5** — at least one tier (Critical / Should-fix / Nice-to-have) is non-empty when key_findings has items; empty-tier headers are omitted
- [ ] Top 5 improvements sorted by weighted impact, not arbitrary
- [ ] Every recommendation is specific and actionable (not generic advice)
- [ ] Action plan includes concrete steps with effort estimates
- [ ] No P0/P1/P2 or `severity: …` literals in user-visible output (translation per Runbook §5)
## Example
See [Example Report](references/example-report.md) for a complete CITE audit of cloudhosting.com showing veto check, dimension scores, top 5 improvements, action plan, and cross-reference with CORE-EEAT.
## Tips for Success
1. **Start with veto items** — T03, T05, T09 can invalidate the entire score
2. **Identify domain type first** — Different types have very different weight profiles
3. **AI citation items (C05-C08) matter most for GEO** — Test by querying AI engines with niche-relevant questions
4. **Some items need specialized tools** — Knowledge graph queries, AI citation monitoring, and IP diversity analysis may require manual research if tools aren't connected
5. **Pair with CORE-EEAT for full picture** — Domain authority without content quality (or vice versa) tells only half the story
## Reference Materials
- [CITE Domain Rating](../../references/cite-domain-rating.md) — Full 40-item benchmark with dimension definitions, scoring criteria, domain-type weight tables, and veto items
- [references/example-report.md](references/example-report.md) — Complete CITE audit example with scored dimensions, top 5 improvements, action plan, and CORE-EEAT cross-reference
## Next Best Skill
CAUTIOUS + link-quality: [backlink-analyzer](../../monitor/backlink-analyzer/SKILL.md). UNTRUSTED: [entity-optimizer](../entity-optimizer/SKILL.md). TRUSTED: terminal. Visited-set rule applies per [skill-contract.md](../../references/skill-contract.md).