competitor-analysis

name	competitor-analysis
description	Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
version	9.9.12
license	Apache-2.0
compatibility	Claude Code and compatible agent-skill hosts
homepage	https://github.com/aaron-he-zhu/seo-geo-claude-skills
when_to_use	Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps.
argument-hint	<competitor URL or domain>
metadata	{"author":"aaron-he-zhu","version":"9.9.12","geo-relevance":"medium"}

Competitor Analysis

Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.

Quick Start

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Skill Contract

Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.

• Reads: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data.
• Writes: a user-facing analysis and reusable summary.
• Promotes: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
• Done when: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan.
• Primary next skill: content-gap-analysis when the competitive landscape is clear.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.

Decision Gates

Stop and ask — when the competitor set cannot be established:

1. No competitors named and none inferable from CLAUDE.md, prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via serp-analysis first.

Continue silently — do not stop for: which 3-5 of a longer list to deep-dive (pick the closest direct competitors and note the rest); missing your-own-site metrics (benchmark competitors against each other and mark your row N/A); missing optional tool data (label Estimated and proceed).

Instructions

When a user requests competitor analysis:

1. Identify Competitors — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already.