菜单
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/aiskillstore/marketplace --skill competitor-analysis命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
Maintain a portable task-state ledger for long, multi-step work. Use when a task spans many files, produces large logs, needs a reliable handoff, or requires traceable evidence without repeatedly loading full outputs. Creates concise state records and private evidence references with explicit limits, redaction checks, and retention guidance.
【收纳储物必看】装修前不会规划收纳，入住半年家变仓库？这个 Skill 内置装修课堂会员版「家居收纳储物方法」152篇原创知识库，专门讲收纳储物——收纳是家的骨架、柜子不是越多越好、收纳本质是把东西藏起来、收纳加勤快缺一不可。问玄关鞋柜怎么装、问厨房9个收纳位置、问衣柜衣帽间怎么做、问小户型怎么榨干每1平米、问收纳避坑和鸡肋神器，全部覆盖。适合正在装修、准备收纳规划、家里东西多总是乱、想做满墙柜/通顶柜/800库的业主。
【儿童房装修必看】家里有小孩、正准备要孩子、或想给儿童房做环保安全装修？这个 Skill 内置装修课堂知识库，专门讲"适童化"——儿童是最易受甲醛伤害的人群，儿童房必须实木/ENF/控总量。问儿童房怎么装环保、问儿童房墙面地面用什么、问儿童家具选实木还是人造板、问孩子学习/游戏专区怎么规划、问有娃家庭怎么防磕碰防污染，全部覆盖。适合家里有娃、备孕婚房、想装出健康儿童房的业主。
基于 SOC 职业分类
正在显示 SKILL.md
| name | competitor-analysis |
| slug | competitor-analysis |
| displayName | Competitor Analysis · 竞品分析 |
| summary | 竞品分析/竞争对手 |
| description | Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手 |
| version | 17.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps. |
| argument-hint | <competitor URL or domain> |
| metadata | {"author":"aaron-he-zhu","version":"17.0.0","discipline":"seo-geo","phase":"research","geo-relevance":"medium","hermes":{"tags":["marketing","seo-geo","research"],"category":"seo-geo"},"openclaw":{"emoji":"🔍","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.
memory/hot-cache.md, memory/open-loops.md, and memory/research/.Emit the standard shape from skill-contract.md §Handoff Summary Format.
Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.
Zero-dependency competitor fetch (keyless): python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape <competitor-url> returns the rendered page as LLM-ready markdown (JavaScript-heavy pages included), firecrawl.py map <competitor-domain> --limit 500 inventories their URL surface fast, and firecrawl.py search "<brand or topic>" --tbs qdr:m finds their fresh coverage — all on Firecrawl's keyless free tier (~1,000 credits/mo). The connector pre-flights the target's robots.txt locally and refuses on a Disallow per SECURITY.md §Scraping Boundaries. See scripts/connectors/README.md.
Stop and ask — when the competitor set cannot be established:
CLAUDE.md, prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via serp-analysis first.Continue silently — do not stop for: which 3-5 of a longer list to deep-dive (pick the closest direct competitors and note the rest); missing your-own-site metrics (benchmark competitors against each other and mark your row N/A); missing optional tool data (label Estimated and proceed).
When a user requests competitor analysis:
Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.
Quality bar: every strength or weakness ties to a labeled metric and a named competitor — a specific ranking or backlink figure for a named domain, not "strong content presence".
Reference: See Analysis Templates for the compact templates used at each step.
See references/example-report.md for a full sample analyzing HubSpot's marketing keyword dominance.
For a pairwise topic-coverage gap map ("content [competitor] has that I don't, sorted by traffic potential"), hand off to content-gap-analysis — that is its dedicated job.
When a competitor invests in video, benchmark their YouTube outliers (views >=2x their channel average) and the title/thumbnail packaging that drives those wins — those patterns show what topics and framing earn reach. See platforms/youtube.md.
Find sites linking to [competitor 1] AND [competitor 2] but not me
What SERP features do competitors win? (Featured snippets, PAA, etc.)
How has [competitor]'s SEO strategy evolved over the past year?
Write path: memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md; promote durable competitor facts and entity candidates to memory/hot-cache.md. See Skill Contract §Save Results Template.
Primary: content-gap-analysis. Also: serp-analysis and offsite-signal-analyzer. If the goal is a head-to-head "us vs them" page, hand the vetted competitor set to page-play-builder.