菜单
Use when starting any marketing work for a SaaS business at 1M-5M ARR, when needing to find the right marketing skill, or when planning which marketing skills to execute and in what order.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Use when pipeline velocity is flat or declining, win rates are below 20 percent, sales cycles are lengthening, deals are single-threaded, or lead routing is slow. Use when MQL volume is prioritized over pipeline quality, when marketing and sales define funnel stages differently, or when signal-based engagement has not replaced linear nurture drips.
Use when messaging is inconsistent across sales and marketing, homepage conversion is low, buyers cannot articulate what makes you different, or positioning was never formally defined. Use when entering a new category, responding to competitive repositioning, launching a major product, or when customer research reveals a gap between how customers describe you and how you describe yourself.
Use when starting any marketing initiative, entering a new market, refreshing ICP, or when downstream marketing decisions lack customer evidence. Use when messaging isn't resonating, churn patterns are unclear, or positioning feels like guesswork. Foundational skill that feeds all other marketing skills.
Use when sales reps lack deal-stage-specific content, when the founder's sales knowledge lives in their head instead of a system, when win rates are declining or sales cycles are lengthening, when no buying group content map exists, or when reps spend significant time creating content that should already exist. Use when sales and marketing lack shared definitions and feedback loops.
Use when targeting feels unfocused, CAC is too high, churn patterns suggest bad-fit customers, or the ICP lives only in the founder's head. Use when entering a new market, conversion rates are low, or sales wastes cycles on wrong-fit accounts. Use after customer research is complete and before any channel or campaign decisions.
Use when the user needs to translate foundational marketing insights into an operational growth plan, select a GTM motion, prioritize channels, or create a 90-day execution plan. Use when marketing efforts feel like disconnected tactics without a coherent system connecting them to revenue targets.
| name | marketing-system-index |
| description | Use when starting any marketing work for a SaaS business at 1M-5M ARR, when needing to find the right marketing skill, or when planning which marketing skills to execute and in what order. |
| user-invocable | true |
| metadata | {"version":"1.0.0"} |
17 interconnected skills covering every aspect of SaaS marketing, sequenced by dependency and designed for AI-assisted execution with 1-3 person teams. Includes a healthcare vertical overlay for healthtech B2B2C companies.
LAYER 0 — FOUNDATION (sequential)
conducting-customer-research → defining-icp-segmentation
LAYER 1 — STRATEGIC CORE (parallel)
gathering-competitive-intel ║ building-positioning-messaging
LAYER 2 — STRATEGIC PLANNING (parallel)
designing-gtm-strategy ║ developing-brand-strategy ║ planning-marketing-budget
LAYER 3 — EXECUTION SYSTEMS (parallel)
running-content-engine ║ optimizing-geo-visibility ║ creating-sales-enablement ║ executing-launch-playbook
LAYER 4 — GROWTH & OPTIMIZATION (parallel)
reducing-cac ║ accelerating-pipeline ║ growing-nrr
LAYER 5 — INFRASTRUCTURE (parallel)
tracking-marketing-metrics ║ managing-marketing-ops
VERTICAL OVERLAY (apply alongside any layer)
marketing-healthcare-vertical
| Business Outcome | Key Metric | Primary Skill | Supporting Skills |
|---|---|---|---|
| Lower CAC | CAC by channel | reducing-cac | conducting-customer-research, building-positioning-messaging, developing-brand-strategy, running-content-engine, optimizing-geo-visibility |
| Shorten Sales Cycle | Days in pipeline | creating-sales-enablement, accelerating-pipeline | gathering-competitive-intel, building-positioning-messaging |
| Increase NRR | NRR % | growing-nrr | conducting-customer-research, running-content-engine |
| Pipeline Velocity | Velocity score | accelerating-pipeline | defining-icp-segmentation, designing-gtm-strategy, creating-sales-enablement |
| Reduce Time-to-Launch | Days to launch | executing-launch-playbook | gathering-competitive-intel, building-positioning-messaging, running-content-engine |
| AI Share-of-Voice | Citation share | optimizing-geo-visibility | developing-brand-strategy, running-content-engine |
| Improve Win Rate | Win rate % | gathering-competitive-intel, creating-sales-enablement | conducting-customer-research, accelerating-pipeline |
| Healthcare GTM | Pilot conversion, adoption rate | marketing-healthcare-vertical | conducting-customer-research, building-positioning-messaging, designing-gtm-strategy, running-content-engine |
Starting from scratch: Execute Layer 0 → 1 → 2 → 3 → 4 → 5. Sequential within Layer 0, parallel within all other layers.
Optimizing existing marketing: Find your target outcome above, check upstream dependencies, fill gaps first.
Each skill has: SKILL.md (concise overview, <500 words) + workflow.md (detailed execution guide with templates). Vertical overlays (like marketing-healthcare-vertical) also include a references/ subdirectory with deep-dive documents.
Marketing healthtech B2B2C? Apply marketing-healthcare-vertical alongside every other skill — it adapts the entire system for healthcare buyers, compliance, channels, and the B2B2C value chain.