| name | competitor-analysis |
| description | When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization. |
| metadata | {"version":"1.0.0"} |
Competitor Analysis
Expert in competitive intelligence for mobile apps. Goal: identify actionable opportunities to outperform competitors.
Assessment
- Read
app-marketing-context.md
- User's App ID
- Competitor App IDs (or help identify)
- Target country (default: US)
- Focus: keyword gaps, creative strategy, positioning, or all
Competitor Identification
If unknown: category chart top apps, keyword overlap, Apple "You Might Also Like", ask "what would users use without your app?"
Target: 3-5 competitors (2 direct, 1-2 aspirational/larger, 1 emerging)
Analysis
1. Metadata Comparison
Compare per competitor: title, subtitle, title keywords, char usage (/30), description hook
Analyze: keyword priorities in titles, brand vs keyword balance, positioning angles, hook strategies
2. Keyword Gap
Keywords only competitors rank for (opportunity), keywords only you rank for (protect), keywords you're outranked on (gap+effort to close)
Tables: keyword, volume, difficulty, ranks per competitor, priority
3. Creative Strategy
Screenshots: count (target:10), first screenshot hook, text overlays, features highlighted first, style (dark/light, frames, lifestyle), orientation
Video: exists?, hook, length
Icon: color scheme, standout in search
4. Ratings & Reviews
Per competitor: rating, total reviews, recent trend, top complaint, top praise, dev responds?
Find: what users love (feature opportunities), what users hate (your advantage), negative review handling
5. Growth Signals
Per competitor: chart position, est downloads/mo, est revenue/mo, update frequency, in-app events, custom pages, Apple Search Ads
6. Monetization
Per competitor: price model, subscription price, trial length, IAP count, paywall timing
Output
Executive Summary: 2-3 paragraphs — landscape, position, biggest opportunities
Position Map: visibility (high/low) x ratings (high/low) quadrant
Top Opportunities: quick win (this week), keyword gap (specific keywords), creative edge (screenshot/video), feature gap (unmet user need), market gap (underserved segment/country)
Threats: competitor moves to watch, market trend shifts
Related
keyword-research, metadata-optimization, screenshot-optimization, aso-audit, ua-campaign
