yuma-design

name	yuma-design
description	Yuma brand design reference covering color palette, logos and typography guidance. Use this skill when creating or reviewing Yuma-branded visual assets to stay aligned with the design system.
license	MIT
metadata	{"author":"b12consulting","version":"1.0.0"}

Yuma Color palette

Color is an essential component of our brand and is what makes a communication immediately recognizable asYuma. Our palette is serious with a range of joyful touch.

Color	Hex	RGB
Black	#000000	0, 0, 0
White	#ffffff	255, 255, 255
Off white	#f8f5f5	248, 245, 245
Earth	#c4a892	196, 168, 146
Future Green	#21e467	33, 228, 103
Granular Grey	#f0ece9	240, 236, 233
Forest Green	#005d46	0, 93, 70
Purple	#6434da	100, 52, 218
Pink	#eba9ff	235, 169, 255

Logos

See references/ for the Yuma logo files:

• Yumalogo*: The primary Yuma logo, containing both the symbol and wordmark, which should be used in most cases.
• Yumasymbol*: The Yuma symbol, which can be used when the full logo is not appropriate or when a more compact representation is needed.
• Yumawordmark*: The Yuma wordmark, which can be used when the symbol is not appropriate or when a more text-focused representation is needed.

Typography

Using typography is a big part of how we express ourselves as a brand. Yuma uses two brand typefaces, BogueSlab-Thin and Inter. We have one typeface we use for our headlines: BogueSlab Thin. Featuring many fine details, the soft forms gives it a friendly and approachable character with a hint of humanistic feeling. It’s the quiet confidence Yuma presents. The back-up font for Bogue Slab Thin when using Google applications is Merriweather.

Our secondary typeface is Inter. It is used across all body copy when we need to be a bit more clear and digestible versus expressive. We use Inter Light for the most part, but will occasionally highlight key words or sections in Inter Regular or Inter SemiBold. It’s available in Google Font.

Two alternatives can be used only when we don’t have access to either of our typefaces. Specifically when using Microsoft applications (like invoices or your signature in Microsoft Outlook): Times New Roman and Arial Regular.