| name | bali-zero-brand |
| description | Bali Zero brand cortex — palette tokens, typography, voice registers, taboo phrases, layout families, past-carousel reference. Loaded by wr2-design-architect at start of every carousel run. Progressive disclosure: this entry point is small; deep resources (constitution, tokens, voice examples, layouts) are loaded only when needed. |
Bali Zero Brand Cortex
This skill is the brand DNA file the WR2 design agent consumes. It is structured for progressive disclosure: this entry document orients the agent; the deep files are loaded on demand.
Surfaces (closed taxonomy — see constitution Art. 12)
This skill governs 4 brand surfaces. Load surface-specific spec when working on that surface; cross-surface rules (palette, typography family, voice forbidden-phrases) apply always.
| Surface | Spec | When to load |
|---|
| carousel-ig (1080×1350 IG) | constitution.md Articles 1-11 | Every carousel run via wr2-design-architect |
| internal-print-a4 (PDF brief, A4) | surfaces/internal-print-a4.md + surfaces/internal-print-a4/_template.css + _render.py + example-brief.html | Every internal brief, regulatory primer, client case quote, strategy doc |
| web-mouth (Next.js frontend) | apps/mouth/CLAUDE.md + packages/core/styles/bz-tokens.css | Frontend dev (separate stack — not maintained in this skill) |
| email-template (Brevo HTML email) | TBD (open backlog — no spec yet) | Future brevo template work |
Files in this skill
Always load (cross-surface)
constitution.md — hard brand rules. Articles 2/3/6.3-6.7/7/8 are mandatory across all surfaces.tokens.json — machine-readable design tokens (palette, type, spacing).voice/forbidden-phrases.md — closed-set list of phrases to never emit.
Load when drafting copy (any surface)
voice/on-tone-examples.md — 5+ verbatim examples of Bali Zero voice that worked.voice/off-tone-examples.md — 3+ examples of voice failures, with diagnosis.
Carousel surface (load per slide)
layouts/cover-photo.md — load when slide_index == 1 OR layout_family == cover-photolayouts/photo-headline-yellow-sub.md — on demandlayouts/qa-dialogue.md — on demandlayouts/timeline-pinboard.md — on demandlayouts/dark-status-list.md — on demandlayouts/statement-bomb.md — load when designing closing slidepast/ — 64 carousels as JPG sets + metadata.json pairs (imported 2026-05-08); see past/README.md for schema
Internal-print-a4 surface
surfaces/internal-print-a4.md — hard rules (cover/interior layout, typography deviations, callouts, tables)surfaces/internal-print-a4/_template.css — canonical stylesheet, do NOT inlinesurfaces/internal-print-a4/_render.py — Playwright headless Chromium → PDF (A4 zero-margin)surfaces/internal-print-a4/example-brief.html — skeleton clone target
Proposed amendments (not yet merged)
_proposed-amendments/ — drafts awaiting Antonello git-commit to merge into constitution.
Brand DNA (one-paragraph summary)
Bali Zero is the Indonesian-business-services agency for expat founders, investors, and high-information immigrants in Bali. The brand voice is investigative-journalistic — authority + calculated alarm, not hospitality. The visual system is editorial dark-mode (antracite + black backgrounds, yellow accent for data, red minimal for status/logo), bold geometric sans-serif uppercase, full-bleed photoreal hero images in 35mm-film cinematic grading. Carousels are 1080×1350 portrait, 7-10 slides, with mandatory cover-photo slide 1, "FACTS (SOURCED) VS OUR TAKE" frame slide 2 in many runs, and statement-bomb single-line closing. The differentiator vs competitors (Lets Move Indonesia, Emerhub, Flado): they sell hospitality and reassurance; Bali Zero tells you what's at stake and cites the regulation verbatim.
Quick palette (full version in tokens.json)
| Role | Token | Hex |
|---|
| Background primary | color.bg.antracite | #373D42 |
| Background secondary | color.bg.black | #000000 |
| Body text | color.text.white | #FFFFFF |
| Accent data | color.accent.yellow | #F4C430 |
| Status critico / logo | color.status.red | #C8102E |
NEVER green, blue, purple, pastel, beige.
Quick typography (full version in tokens.json)
- Single family: Montserrat 700/800 (fallback Inter 700/800, Poppins 700/800).
- Titles UPPERCASE always. Body UPPERCASE ≤35w OR Title Case ≤50w (Article 6.1.1 — pick ONE per carousel/document).
- Letter-spacing 0.02em titles, 0em body.
- Numbers/data often emphasized in yellow or bold.
Quick voice (full in voice/)
Seven tone registers (slug in italian, content in english):
- rituale — solemn opening, "every quarter the perimeter tightens"
- analitico — fact-dense, regulatory verbatim
- ironico — dry calling-out of marketing claims
- militante — sentence-bomb single-line "permits are permissions, they can be rescinded"
- pedagogico — explainer mode, still uppercase
- poetico — rare, used for closing or pivot slide
- tecnico — bilingual lexicon-heavy (KITAS, PT PMA, hak pakai)
Body length: 25-50 words/slide (Article 6.1, revised 2026-05-08). Never longer. Numbers concrete always. No emoji.
How agents use this skill (per-surface)
wr2-design-architect (carousel-ig surface)
- Load
constitution.md, tokens.json, voice/forbidden-phrases.md.
- While drafting copy: load
voice/on-tone-examples.md + voice/off-tone-examples.md.
- Per slide: load matching
layouts/<family>.md.
- Style reference: load 3-5 PNGs from
past/ semantically similar to topic.
Any agent / human authoring an A4 brief (internal-print-a4 surface)
- Read
surfaces/internal-print-a4.md (hard rules).
- Copy
surfaces/internal-print-a4/example-brief.html to working dir.
- Reference
_template.css via relative path (do NOT inline tokens).
- Edit cover + interior pages in place.
- Render:
python3 ~/.claude/skills/bali-zero-brand/surfaces/internal-print-a4/_render.py --html <Brief>.html --pdf ~/Desktop/<Brief>.pdf
- QA against constitution Articles 2/3/6.3-6.7/7 (forbidden phrases, palette, no-emoji).
Limitations
- This skill is brand-cortex only. Pipeline orchestration lives in
~/.claude/agents/wr2-design-architect.md.
- Skill files are markdown + JSON, version-controlled in
~/.claude/skills/bali-zero-brand/ (not yet under git — should be added when stable).
past/ directory contains 64 carousels imported 2026-05-08 from the WR2 Automation standard archive. Folder pattern unknown__carousel-NN__<md5>/ with 7 JPGs (01.jpg..07.jpg) plus metadata.json carrying fields: topic_slug, domain, audience_segment, tone_register_primary, layout_family_primary, last_tagged_by, notes_damar. Damar tags via /tag UI on the queue server (POST /api/tag-past); tagged carousels are RAG-retrievable by wr2-design-architect Step 1.4 (semantic similarity to current topic). See past/README.md for full schema and tagging workflow.
