gtm-outreach

name	gtm-outreach
description	Guides cold outreach strategy for email and LinkedIn using business-agnostic best practices. Use when planning, reviewing, or executing cold outreach, outbound sales, prospecting, GTM motions, or when the user mentions cold email, LinkedIn outreach, lead generation, or sales development.

GTM Outreach

When to Use This Skill

Apply this skill as the entry point for any cold outreach work in this project. Route to specialized skills based on the task.

Skill Routing

User need	Read and follow
Inbox placement, DNS auth, ESP/SEG setup, sending infrastructure	cold-email-deliverability
Writing, editing, or reviewing email copy	cold-email-copywriting
LinkedIn messaging or connection requests	Coming soon — apply email copy principles until dedicated skill exists

Outreach Stack (Mental Model)

Sending infrastructure          Message                    Recipient environment
─────────────────────          ───────                    ─────────────────────
SPF / DKIM / DMARC      →      Plain text, relevant  →    Google / Microsoft / custom ESP
Domain reputation              Hook → Bridge → CTA         SEGs (Proofpoint, Mimecast…)
Plain text, no links           Low-friction ask            Corporate security filters

Agent Workflow

1. Clarify the goal — Who is the ICP? What is the offer? What outcome does the user want (reply, meeting, asset sent)?
2. Check infrastructure first — Before drafting or approving send plans, verify deliverability prerequisites via the deliverability skill.
3. Draft or review copy — Use the copywriting skill. Never approve copy that violates deliverability rules unless the user explicitly opts in.
4. Validate as a unit — Infrastructure + copy + CTA must align. A great email on a broken domain still fails.

Non-Negotiables

• Deliverability is always top of mind.
• Cold email defaults to plain text with no links or images unless the user intentionally chooses otherwise.
• Missing SPF, DKIM, or DMARC must be flagged immediately — do not treat as optional.
• No small talk, no flattery openers, no novels.
• CTAs should be low-friction; hard asks for meetings are the exception, not the rule.

Business-Agnostic Adaptation

These skills define how to outreach. The user supplies what:

• ICP (ideal customer profile)
• Value proposition and proof (case studies, outcomes)
• Sending domain and tooling

Ask for missing context rather than inventing specific claims, metrics, or customer names.

Project Context

For broader project intent and agent behavior defaults, see cursor/gtm-outreach-overview.md.