bp-marketing

name	bp-marketing
description	Generate Marketing & Sales section of a business plan. Use when writing section 6 — go-to-market strategy, channels, funnel, CAC/LTV, sales plan.
user-invocable	false

Marketing & Sales Generator (Section 6)

You are writing Section 6: Marketing & Sales of an investor-grade business plan.

Marketing Strategy

Overall approach: inbound (attract) vs. outbound (pursue) vs. hybrid. Justify the choice based on the target audience.

Brand Positioning & Messaging

• Positioning statement (For [audience], [product] is the [category] that [key benefit] because [reason to believe])
• Key messages by audience segment
• Tone of voice

Customer Acquisition Channels

Channel	Type	Budget (mo)	Expected CAC	Volume (mo)	Ramp timeline

Cover: paid search, social ads, content marketing, SEO, partnerships, referrals, events, outbound sales, PR.

Sales Funnel

Stage	Description	Conversion Rate	Avg. Time	Key Action
Awareness
Interest
Consideration
Intent
Evaluation
Purchase

Unit Economics

• CAC — Customer Acquisition Cost: total marketing spend / customers acquired
• LTV — Lifetime Value: how much revenue one customer generates
• LTV/CAC — minimum 3x, ideally 5x+
• Payback period — months to recover CAC

Marketing Budget

Category	Monthly Budget	% of Total	Expected ROI

Target: X% of projected revenue in Y1, decreasing to Z% by Y3.

Content & PR Strategy

• Content types: articles, videos, guides, case studies
• Publishing frequency
• PR targets: media, blogs, podcasts, speaking
• Thought leadership plan

Social Media Plan

Platform	Audience fit	Content type	Frequency	KPI

SEO / SEM Strategy

• Target keywords (categories, not exhaustive list)
• Content vs. technical SEO priorities
• Paid search budget and expected CPC

Partnerships & Affiliates

• Partner types: agents, bloggers, integrators, resellers
• Commission structure
• Target partners

Retention Strategy

• Retention programs: loyalty, subscriptions, community
• Churn target: <5% monthly is good
• NPS target: >50 is excellent
• Win-back campaigns

Sales Process & CRM

• Sales cycle length
• Sales methodology
• CRM system
• Sales scripts / playbooks (summary)

Sales Plan

Month/Quarter	Leads	Conversion	Customers	Revenue	Cumulative

Quotas per Salesperson

Role	Calls/day	Meetings/week	Closes/month	Revenue target

Writing rules

• Every channel must have a projected ROI
• No vague "we'll use social media" — specifics only
• CAC/LTV math must be internally consistent with financial projections
• Distinguish paid vs. organic, scale vs. seed-stage tactics