meta-incrementality-test

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更新时间2026年6月28日 00:05

Design and monitor geo-based incrementality / lift tests for Meta (Facebook/Instagram) with integrity checks against platform-reported ROAS. Covers geo holdout design, Meta Conversion Lift framing, power/duration, and reading results via BlueAlpha's incrementality tooling. Use when the user says "Meta incrementality test", "Meta geo test", "Meta holdout test", "is Facebook actually driving conversions", "Meta ROAS isn't real", "Conversion Lift", "prove Meta incrementality", or wants to validate that Meta delivers causal lift, not just last-touch/modeled credit.

安装

用 Codex 或 Claude 帮你安装复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。

来源

bluealpha-labs

bluealpha-labs/bluealpha-mcp-plugins

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相关职业SOC

基于 SOC 职业分类

市场调研分析师与营销专员商业与金融运营类职业·SOC 13-1161

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2 个文件

SKILL.md

readonly

name

meta-incrementality-test

description

Read references/workflow.md for the full workflow. Tool surface: verified facebook_ads_* (see ../meta-auto-optimize/references/meta-mcp-tools.md) plus the LIVE incrementality_* and meridian_* tools in the connector.

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meta-advantage-plus-audit

bluealpha-labs/bluealpha-mcp-plugins

Audit Meta's Advantage+ suite — Advantage+ Sales (ASC / Advantage+ Shopping), Advantage+ App campaigns, Advantage+ Audience (auto-expansion), Advantage Campaign Budget (CBO), and Advantage+ Creative enhancements — and decide where automation is helping vs leaking spend. Covers ASC vs manual split, existing-vs-new-customer budget cap, placement/creative controls, and the black-box measurement problem. Use when the user says "audit my Advantage+ campaigns", "is Advantage+ Shopping working", "ASC audit", "Advantage+ Audience check", "should I use Advantage+ creative", "Advantage campaign budget", "is Meta automation helping or hurting", or wants a read on Meta's automated products.

2026-06-289

meta-audience-intelligence

bluealpha-labs/bluealpha-mcp-plugins

Analyze Meta (Facebook/Instagram) audience performance across demographics (age, gender), geos, devices, and audience type (prospecting vs retargeting, lookalike vs custom vs broad, Advantage+ Audience vs original audience) — then recommend targeting changes and segments to add or exclude. Use when the user says "Meta audience analysis", "who is converting on Facebook/Instagram", "Meta audience segments", "refine my Meta targeting", "is Advantage+ Audience working", "lookalike vs broad on Meta", or wants to know which Meta audiences drive performance. Do NOT use for cross-platform/MMM reconciliation.

2026-06-289

meta-auto-optimize

bluealpha-labs/bluealpha-mcp-plugins

Run a full optimization cycle on a Meta (Facebook/Instagram) Ads account — structure audit, CBO/ABO budget structure, learning-phase & fragmentation diagnosis, pacing, budget reallocation, creative health, MMM cross-check. Use when the user mentions "optimize my Meta campaigns", "optimize my Facebook/Instagram ads", "Meta account health check", "audit my Meta ads", "why is my Meta spend low", "Meta account review", "is my Meta account in learning", or wants a comprehensive Meta account cycle.

2026-06-289

meta-capi-signal-health

bluealpha-labs/bluealpha-mcp-plugins

Audit the measurement signal feeding Meta (Facebook/Instagram) — Conversions API (CAPI) coverage and deduplication, pixel/browser event health, Event Match Quality (EMQ), Aggregated Event Measurement (AEM 8-event) priority, attribution settings (7d-click/1d-view), and iOS/SKAN coverage — to decide whether Meta's reported conversions can even be trusted before acting on them. Use when the user says "Meta signal health", "is my CAPI working", "Event Match Quality", "pixel vs CAPI dedup", "Meta attribution settings", "AEM 8 events", "SKAN / iOS tracking on Meta", "why is Meta under-reporting conversions", or wants to validate Meta's conversion signal. Run BEFORE trusting Meta CPA/ROAS in any other skill.

2026-06-289

meta-content-to-campaign

bluealpha-labs/bluealpha-mcp-plugins

Turn any content piece (blog post, product launch, video, organic post, webinar, news item) into a Meta (Facebook/Instagram) paid campaign spec — objective, campaign/ad-set structure (CBO vs ABO), audiences, placements, creative brief, budget, and KPIs. Use when the user says "promote this on Meta/Facebook/Instagram", "Meta campaign from this content", "turn this blog into Facebook ads", "launch this on Instagram", "boost this post properly", or wants to convert a content asset into a paid Meta campaign. Output is a build-ready spec; execution routes through the BlueAlpha pipeline.

2026-06-289

meta-creative-fatigue-watchdog

bluealpha-labs/bluealpha-mcp-plugins

Detect Meta (Facebook/Instagram) creative fatigue and waste at the ad level. Combines BlueAlpha's own creative-fatigue engine (live `creative_fatigue_*` tools, already Meta-aware) with raw ad-level signals — frequency, thumb-stop/ThruPlay decay, link-CTR decay, CPM spike, first-time-impression ratio, and Meta's relevance diagnostics (quality/engagement/conversion rankings). Use when the user says "Meta creative fatigue", "my Facebook ads aren't working anymore", "Instagram CTR is dropping", "which Meta creatives are tired", "frequency too high on Meta", "refresh my Meta creative", "Meta creative health check", or wants to know which Meta ads are bleeding spend. Use BEFORE generating new briefs — fatigue scoring tells you whether refresh is needed.

2026-06-289

name

meta-incrementality-test

description