adverts-creator

name	adverts-creator
description	Platform-specific ad packs with character-limit matrices, 2–8 labeled variants, UTM matrix, audience angle notes, and compliance block—writes to workspace/drafts/ads/; pairs with auto-image-generation for creative tests.
metadata	{"clawdbot":{"emoji":"💰"},"openclaw":{"emoji":"💰"}}

adverts-creator

Paid social copy packs with variant discipline—like qf-course-researcher enumerates certifications in a database, this skill enumerates variants in a table with test hypotheses.

Prerequisites

• Offer, landing URL, prohibited claims, geo, language from human.
• UTM convention: utm_source, utm_medium, utm_campaign, utm_content=<variant_label>.
• Output:

  workspace/drafts/ads/<YYYY-MM-DD>-<campaign-slug>/
  

Credentials & API (qf-style)

• Draft-only: No keys; variants and UTM matrix under workspace/drafts/ads/....
• Live campaigns: Meta Marketing API — e.g. ~/.config/meta_ads/access_token or META_ACCESS_TOKEN; example curl in workspace/INTEGRATIONS.md. Google Ads — developer token + OAuth (GOOGLE_ADS_*); see Google’s current Ads API auth docs. Never commit tokens.

High-level Workflow

1. Platform matrix (platform-limits.md)

   Platform	Headline max	Primary text	Description	CTA chars
   Meta	~40 ideal	~125 first screen	optional	short
   Google RSA	30×N headlines	90 desc	—	—
   TikTok	punchy short	1–2 sentences	—	CTA button text
   LinkedIn	~70 headline	~150 visible	optional	—

2. Angle list (angles.md)

   • 4–6 angles: pain, aspiration, proof, speed, social proof, risk reversal.

3. Variant table (variants.csv + variants.md)

   • Columns: variant_label, headline, primary_text, description, cta, hypothesis, utm_content.

4. Minimum count

   • ≥2 variants; recommend 3–5 for Meta; ≥10 headlines for Google RSA if requested (rotate combinations note).

5. Targeting notes (targeting.md)

   • Suggested interests, behaviors, exclusions—labeled non-binding for media buyer.

6. Compliance (compliance.md)

   • Sensitive categories checklist; no before/after health claims unless allowed; no fake countdown.

7. Creative handoff (creative-briefs.md)

   • Link to auto-image-generation folder paths per variant if parallel run.

8. Scheduling

   • One folder per flight; suffix -v2 if copy refresh mid-campaign.

Outputs (required)

• variants.md (human-readable), platform-limits.md, compliance.md, README-handoff.md

Agent Checklist

• Every variant has unique variant_label and utm_content.
• Character limits respected per platform section used.
• ≥2 variants minimum.
• No unverifiable stats or fake urgency.
• Landing URL consistent; UTM appendix complete.
• User given folder path; media buyer owns live upload.