social-content-writer

name	social-content-writer
description	Multi-platform short-form posts from the social calendar—LinkedIn feed, X, Reddit, Facebook, etc.—one publish-ready post-body per slot with hashtags; complements linkedin-article-writer (articles only) and x-post-writer (X only).
metadata	{"clawdbot":{"emoji":"📝"},"openclaw":{"emoji":"📝"}}

social-content-writer

Short-form social copy across platforms from calendar.md rows. This is the workspace “social content writer” skill (distinct from agency-marketing personas—you may borrow voice patterns from references below).

Not for: long LinkedIn articles → linkedin-article-writer. X-only quick path → x-post-writer.

Images (workspace default): For each slot, after post-body.md, run auto-image-generation so posts/<post-id>/post-image.png + image-alt.txt exist before social-media-manager bundles (see auto-image-generation → Chaining). Optional ## Image brief section in post-body.md for the generator.

When to use

• Calendar slots for linkedin_feed (short post, not article), twitter_x, reddit, facebook, instagram caption-style, etc.
• You want one skill name instead of picking an agency persona per platform.

Prerequisites

• USER.md, campaign 00-intake.md if present.
• calendar.md row(s): date, platform, topic slug, CTA, Post id.
• Output root: workspace/drafts/social/<campaign>/posts/<post-id>/post-body.md

Credentials & API (qf-style)

• Draft-only. Reddit/Facebook live actions only after human approval and INTEGRATIONS.md / channel config. X/LinkedIn feed: hype-engine via social-media-manager (push after approval). Google Drive is not the handoff path for these short posts—see INTEGRATIONS.md (LinkedIn articles only).

Reference voices (optional, read—not copy fake stats)

Platform tilt	Agency reference (under agency-marketing/references/)
General multi-channel	marketing-content-creator.md
LinkedIn short post	marketing-linkedin-content-creator.md
X	marketing-twitter-engager.md
Reddit	marketing-reddit-community-builder.md

High-level Workflow

1. For each assigned row, read Platform enum and apply native constraints (length, tone, link rules).

2. Write post-body.md using the same section pattern as x-post-writer:

   ## Publish-ready (<platform>)
   <copy-paste-ready body>
   
   ## Hashtags / formatting notes
   <platform-specific>
   
   ## Character / limit check
   <brief note>
   

3. Reddit: title + body if the slot is a post; note subreddit rules placeholder if unknown.

4. Handoff: update pipeline-state.md; auto-image-generation → social-media-manager (post-bundle.md + image block). social-caption-writer is optional—only if the human wants a second pass.

Relationship to social-community-engagement

• social-content-writer = outbound scheduled posts from the calendar.
• social-community-engagement = replies to comments/DMs under workspace/drafts/social/replies/—do not mix into post-body.md.

Outputs (required)

• One post-body.md per calendar slot you own.

Agent Checklist

• Platform in filename or first heading matches calendar Platform column.
• Publish-ready copy + hashtags (or “no hashtags” note) in-file—no dependency on caption writer by default.
• No fabricated stats; sources only if brief provided.
• Slot image path will be filled by auto-image-generation unless row is text-only per intake.