AI-powered marketing orchestrator that thinks, routes, self-corrects, and remembers. Use this skill for ANY marketing task: brand strategy, ICP development, ad copy, content creation, email sequences, content calendars, campaign planning, or repurposing existing content. This skill runs smart intake, routes to the right specialist, self-evaluates output before delivery, carries client context across sessions, and gets sharper over time through a built-in revision loop. Trigger on any phrase involving marketing output — "write", "create", "build", "plan", "repurpose", "campaign", "ad", "email", "post", "brand", "audience", "ICP", "strategy" — for any client or vertical. Always use this skill first. It is the entry point for all marketing work.
Specialist sub-skill for writing paid media ad copy. Routed from the marketing-orchestrator. Produces ready-to-use ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and landing page copy tied to paid campaigns. Includes A/B variants on request.
Specialist sub-skill for brand strategy and Ideal Customer Profile (ICP) development. Routed from the marketing-orchestrator. Produces ICP documents, brand positioning, value propositions, messaging frameworks, and brand voice guides — delivered as a professionally formatted, downloadable Word (.docx) client deliverable.
Specialist sub-skill for building full multi-step marketing campaigns from strategy through execution. Routed from the marketing-orchestrator. Produces a sequenced campaign plan with all deliverables connected — positioning, landing page, ads, email sequences, social posts — in the right order with context passed between each step. Use when the user needs more than one deliverable type working together toward a single goal.
Specialist sub-skill for content creation across blog, social media, and email channels. Routed from the marketing-orchestrator. Produces blog posts, LinkedIn posts, Instagram captions, Facebook posts, X threads, email sequences, newsletters, content calendars, and short-form copy. Always audience-matched and brand-voice aligned.
Specialist sub-skill for setting up and maintaining a GitHub repository for marketing deliverables and skill files. Routed from the marketing-orchestrator. Covers first-time repo creation, folder structure setup, committing new content, pushing updates, writing commit messages, and ongoing publishing workflow. Works for both complete beginners and users already familiar with Git.
Specialist sub-skill for repurposing existing content across channels and formats. Routed from the marketing-orchestrator. Takes a source piece (blog post, video transcript, email, LinkedIn post, podcast notes, case study, etc.) and adapts it for other platforms or audiences without just copy-pasting. Always produces platform-native rewrites, not truncated versions of the original.