When the user wants to run paid ads to fill a camp's sessions, on Meta (Facebook and Instagram) or Google Ads, aimed at parents. Use for camp ads, paid social, Facebook or Instagram ads, Google Ads or PPC for a camp, retargeting parents who did not enroll, ad copy or creative for a camp, or deciding what to spend and when. It draws on camp-voice for the ad copy and camp-website-copy for the pages ads point to. For organic search see camp-seo, and for unpaid social posts see camp-social.
When the user wants to write or plan the everyday emails a summer camp sends families — enrollment and nurture emails, re-enrollment and retention, the season newsletter and in-season parent updates, lifecycle reminders (deposits, balances, forms, packing), and the email calendar across the camp year. Use for camp emails, an email sequence or drip, a newsletter, an enrollment or early-bird email, a re-enrollment or sibling offer, or a balance or forms reminder, and for email deliverability and CAN-SPAM or CASL basics. It draws on camp-voice for the writing and camp-overview for the enrollment journey. It does not write messages about an injury, a serious incident, a behavior concern, abuse, or anything with safety or legal exposure — those are drafted by the camp's own experienced staff, not an AI assistant (see "What this skill will not do").
When the user wants to write or improve the copy on a camp's website, including the homepage, program and session pages, enrollment or landing pages, the about page, or an FAQ. Use for camp website copy, landing page copy, hero or headline help, a page that is not converting, enrollment page wording, or rewriting a program page. It draws on camp-voice for how the copy reads and camp-profile for the camp's facts. For which pages should exist and how they rank see camp-seo, and for paid ad copy see camp-ads.
When camp staff need to choose and run the right game or activity for the group in front of them, matched to age, group size, weather, energy, and time. Use for camp games, activity ideas, what to play, a rainy-day or indoor game, a wind-down activity, a team-building game, a big-group field game, or running an activity well. It draws on camp-profile for the camp's ages and facilities. For evening and all-camp programs see evening-program, and for the day's schedule see session-scheduler.
When the user wants a summer camp to be recommended, cited, or surfaced by AI assistants and answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. Use for AEO, answer engine optimization, generative engine optimization, GEO, LLM optimization, getting recommended by ChatGPT, showing up in AI search or AI Overviews, getting cited by AI, llms.txt, or when AI keeps suggesting other camps. For classic search engines see camp-seo, and for the page copy itself see camp-website-copy.
Foundational context on how the summer camp industry works in the US and Canada, covering what a camp is, day versus overnight, the camp year, the enrollment journey, staffing and J-1 visas, accreditation and jurisdiction, and data and privacy. Load this when working on anything for a summer camp (marketing, operations, staffing, or parent communication) so decisions are grounded in how camps actually operate. The other camp skills build on this context.
Create or update a reusable profile of a summer camp (name, type, location and jurisdiction, programs, ages, voice, accreditation, and positioning) saved to .agents/camp-profile.md so every other camp skill can use it instead of re-asking. Use when setting up the camp skills for the first time, when another skill needs camp context and no profile exists, or when the camp's details change.
When the user wants a summer camp to turn its happy families into new families and genuine reviews, through referrals, a bring-a-friend or sibling offer, parent ambassadors, or review requests. Use for camp referrals, word of mouth, refer-a-friend, getting more Google reviews, a referral or ambassador program, sibling discounts, or asking families to spread the word. It draws on camp-voice for the asks and camp-emails for the messages. Reviews here also feed camp-seo and camp-aeo.