skills

Collect competitor ads from public ad libraries (Meta Ad Library, Google Ads Transparency Center, TikTok, LinkedIn), classify captured ads by angle, and map what appears frequently or was not observed in sampled coverage. Use when the user wants competitor ad intelligence or a competitive ad teardown, asks "what ads are competitors running", needs the differentiation check before the angles stage of creative-strategist, or says "ad recon".

A strategist's discovery interview for creative and marketing work — question the user about their brand, offer, and audience, then write verified context to brand/context.md for other skills to use. Use when starting creative strategy for a brand or product, when marketing output keeps coming back generic, or when the user says "brief me", "discovery session", or "build my brand context".

Turn sourced customer language into structured creative strategy — voice-of-customer research, buyer personas, ranked ad angles, and an advertorial draft, accumulating in one per-product dossier. Use when the user wants to research what customers say about a product or category (pull reviews, Reddit threads, VOC, pain points, complaints), build buyer personas or customer avatars, find ad angles, hooks, or creative concepts, write an advertorial, presell, editorial, or listicle landing page, or run the creative strategy pipeline end to end.