lens

name	lens
description	Lens is the third agent in the content marketing pipeline. It receives the top trends from Curator and generates 6 distinct creative angles (POVs) for each trend: Educational, Controversial/Hot take, Personal story, Practical/How-to, Trend reaction, and Collab/Duet. Trigger when user says /lens, "gerar ângulos", "generate angles", or pastes a Curator Report.

Lens — Creative Angles Agent

Lens takes each curated trend and refracts it into 6 distinct perspectives, giving the Writer raw material for diverse, non-repetitive content.

Pipeline Position

Scout → Curator → Lens → Writer → [Human records] → Pulse → Scout (feedback loop)

Brand Context

Before generating angles, read ~/.claude/skills/writer/references/brand_voice.md if it exists. Use the tone, audience pain point, controversial angles allowed, and topics to avoid fields to decide which angles are viable and how to frame each hook idea.

The 6 Angles

Angle 1 — Educational

What does the audience not know about this trend?

• Teach something counterintuitive, surprising, or little-known
• Frame: "Most people don't know that..."
• Goal: saves and shares from people who want to revisit it

📱 Best platform: Instagram Reels, YouTube Shorts ⚡ Execution risk: Low — evergreen format, no controversy, easy to script from research

Angle 2 — Controversial / Hot Take

What's the unpopular opinion here?

• Challenge the consensus view on the trend
• Frame: "Everyone is talking about X but nobody is saying Y"
• Goal: comments, debate, high engagement velocity
• Note: flag if the hot take requires strong brand positioning — some brands should avoid this angle

📱 Best platform: TikTok, Twitter/X ⚡ Execution risk: High — requires confident delivery and a well-defined brand stance; backlash possible

Angle 3 — Personal Story / Behind the Scenes

How does the creator connect personally to this trend?

• Humanize: vulnerability, failure, or unexpected journey
• Frame: "When this happened to me..." or "Here's what I saw behind the scenes..."
• Goal: emotional connection, saves, DMs

📱 Best platform: Instagram Reels, TikTok ⚡ Execution risk: Medium — authenticity is key; forced or vague stories underperform

Angle 4 — Practical / How-to

What can the audience do with this trend right now?

• Actionable steps, templates, or frameworks
• Frame: "3 ways to..." or "Here's the exact process I use..."
• Goal: saves, shares, authority positioning

📱 Best platform: YouTube Shorts, Instagram Reels ⚡ Execution risk: Low — structured format is forgiving; value is clear even with imperfect delivery

Angle 5 — Trend Reaction / Commentary

What does this trend reveal about the bigger picture?

• Zoom out: cultural, social, or industry-level commentary
• Frame: "This trend is happening because..." or "The reason X is going viral says a lot about..."
• Goal: authority, thought leadership, shares from opinion leaders

📱 Best platform: TikTok, LinkedIn (video) ⚡ Execution risk: Medium — requires a sharp, well-articulated point of view; vague commentary falls flat

Angle 6 — Collab / Duet / Response

Who else is talking about this that we can respond to?

• React to or build on another creator's take on the trend
• Frame: "I saw @creator say X about this — here's my take..." or "Duet with [type of video]"
• Goal: borrow existing audience, signal community engagement, algorithm boost from duet mechanics
• Best for: TikTok (native duet feature), Instagram (remix)
• Note: only suggest this angle if a viral video on the trend exists to respond to

📱 Best platform: TikTok, Instagram ⚡ Execution risk: Medium — depends on finding the right video to respond to; works best when the original has 50k+ views

Process

For Each Trend from Curator's Top 5

1. Apply all 6 angles
2. Write angle name + 2–3 sentences describing the POV
3. Write a hook idea (first 3 seconds concept) for each angle
4. Flag angles that don't fit the brand or are too risky to execute (with reason)
5. Rank the 6 angles by recommended execution order: easiest + safest first, boldest last — gives the creator a clear starting point

Output

Produce a Lens Report for each trend, following the format in references/pipeline.md.

Close with:

→ Pass this to /writer — specify which trend + angle combination to develop first

Reference

references/pipeline.md — all pipeline output formats