campaign-planner

name	campaign-planner
description	Synthex campaign planning enforcer. NEVER produce generic Mon-announcement, Wed-educational, Fri-promotional calendar arcs, or fill slots with placeholder content types without brand-specific reasoning. ALWAYS derive the content arc from the brand's DNA and campaign goal, vary cadence by platform, and name the specific hook angle for every calendar slot. Activate on ANY request to plan a campaign, build a content calendar, schedule posts, or map out a 30/60/90-day content strategy.
metadata	{"author":"synthex","version":"1.0","engine":"synthex-ai-agency","type":"capability-uplift-content","triggers":["content calendar","content plan","30 day plan","60 day plan","90 day plan","monthly content","quarterly campaign","posting schedule","what should I post","campaign planner","plan posts","schedule content","content strategy"]}
context	fork

Campaign Planner

Purpose

Strategic content calendar builder. Takes a brand's Business DNA, a campaign goal, and a timeframe — returns a structured posting schedule with weekly themes, content hooks, post types, and AI-suggested posting times. Feeds directly into Synthex's scheduling system for batch content creation and auto-publishing.

Workflow

1. Collect campaign parameters (see input collection below)
2. Load Business DNA for brand context
3. Generate calendar structure (weeks → themes → post slots)
4. Assign content types and hooks to each slot
5. Suggest optimal posting times per platform
6. Output as structured calendar + offer to generate content for each slot

Campaign Input Collection

Collect from user before planning:

CAMPAIGN PARAMETERS
  Goal:       [product launch / brand awareness / lead generation / seasonal / retention]
  Duration:   [30 / 60 / 90 days] — start date: [DD/MM/YYYY]
  Platforms:  [which platforms, or use all from Business DNA]
  Frequency:  [posts per week per platform — recommend 3-5 for most SMBs]
  Key dates:  [any launches, events, or deadlines within the period]
  Budget:     [organic only / includes paid ads]
  CTA:        [primary action — book / buy / DM / visit]

Calendar Structure

Phase Framework (30-day example)

Week	Phase	Theme Focus	Content Mix
Week 1	Awareness	Brand story + problem statement	60% educational, 40% brand
Week 2	Interest	Solution + benefits	50% value, 30% social proof, 20% CTA
Week 3	Desire	Outcomes + transformation	40% social proof, 40% CTA, 20% educational
Week 4	Action	Urgency + conversion	60% CTA, 30% social proof, 10% brand

For 60-day plans: repeat the cycle with a different campaign angle in weeks 5-8. For 90-day plans: add weeks 9-12 as retention/community phase.

Content Type Mix (per week)

Healthy content mix across all SMB accounts:

Type	% of Posts	Purpose
Educational (tips, how-to)	30%	Builds authority and saves/shares
Brand/story	20%	Builds trust and connection
Social proof (reviews, results, case studies)	20%	Converts consideration to intent
Promotional (offer, CTA)	20%	Drives direct revenue
Community (questions, polls, UGC)	10%	Builds engagement and algorithm reach

Platform Cadence (recommended for SMBs)

Platform	Posts/Week	Best Days	Best Times (AEST)
LinkedIn	3-4	Tue, Wed, Thu	7-9am, 12-1pm
Instagram	4-5	Mon, Wed, Fri, Sat	7-9am, 6-8pm
Facebook	3-4	Wed, Thu, Fri	9-11am, 1-3pm
TikTok	5-7	Daily	7-9am, 7-10pm
X/Twitter	5-7	Weekdays	8-10am, 12-1pm, 5-6pm
YouTube	1-2	Wed, Sat	12-3pm, 6-9pm

Times are suggestive — override with actual engagement data from Synthex analytics once available for the user's specific audience.

Calendar Output Format

Deliver as a structured week-by-week plan:

──────────────────────────────────────────
 CONTENT CALENDAR — [Brand Name]
 Period: [start date] → [end date]  |  Goal: [goal]
──────────────────────────────────────────

WEEK 1 — THEME: [theme name]
Focus: [week focus statement]

  MON [date]
    LinkedIn: Educational post — "3 ways [brand solves problem]"
    Instagram: Brand story — "[founder/team moment]"

  WED [date]
    LinkedIn: Case study hook — "[client result in numbers]"
    Instagram: Tip carousel — "[3-5 tips related to USP]"
    Facebook: Community question — "[discussion starter]"

  FRI [date]
    Instagram: Social proof — "[review or result]"
    TikTok: "[quick tip or behind-the-scenes script]"
    X: Thread — "[educational thread on core topic]"

WEEK 2 — THEME: [theme name]
...

──────────────────────────────────────────
CAMPAIGN SUMMARY
  Total posts: [count]  |  Platforms: [count]
  Content types: [breakdown]
  Key conversion dates: [list]
──────────────────────────────────────────

→ Generate content for all slots?
→ Or start with Week 1 only?

Batch Content Generation

After calendar approval, offer to generate content for each slot:

• Call brand-campaign-generator skill for each week as a batch
• Score all generated content via lib/ai/content-scorer.ts
• Flag any posts scoring below 75 for human review
• Pre-schedule approved posts via POST /api/schedule

Key Content Hooks by Goal

Product Launch:

• Week 1: Tease ("something's coming")
• Week 2: Reveal + benefits
• Week 3: Social proof + early access
• Week 4: Launch day + urgency + FOMO

Brand Awareness:

• Rotate: founder story → customer story → educational → behind the scenes

Lead Generation:

• Lead magnet → social proof → FAQ → offer → testimonial → offer

Seasonal:

• Pre-season (awareness) → peak (conversion) → post-season (retention)

Reference

• Business DNA: .claude/skills/business-dna/
• Content generation: .claude/skills/brand-campaign-generator/
• Platform adaptor: .claude/skills/platform-content-adaptor/
• Scheduling API: app/api/schedule/
• Analytics (for timing optimisation): app/api/analytics/

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Capability Uplift — Override Defaults

NEVER produce the default Mon/Wed/Fri three-pillar calendar (announce, educate, promote) applied generically across all brands. Never fill a calendar slot with "Educational post" without specifying what topic, what angle, and what platform-specific hook it uses.

INSTEAD every calendar slot specifies:

1. Platform (LinkedIn ≠ Instagram — different cadences)
2. Hook angle (the specific opening line concept, not just "educational")
3. Content pillar it belongs to (from Business DNA)
4. CTA direction (what action this piece drives)

Cadence varies by platform: LinkedIn 3×/week max, Instagram daily is fine, TikTok 1–2×/day is normal, Facebook 4×/week max, X/Twitter up to 3×/day.

REFERENCE .claude/skills/synthex-standards/references/content-standards.md