| name | dr |
| description | Brand context for Disaster Recovery (disasterrecovery.com.au) — write on-voice, factually-grounded content for the consumer-facing disaster-restoration category hub. Fires when producing Disaster Recovery marketing, social, or category-authority copy (org slug `dr` in credential-triage event routing). Loads brand, voice, key entities, and the claims guardrail; keeps the consumer front-door distinct from the NRPG contractor platform. |
dr — Disaster Recovery brand context
The consumer-facing front door and category-authority hub for the Australian
disaster-restoration sector. Content inherits the Unite-Group Nexus human voice
(~/2nd Brain/2nd Brain/Wiki/nexus-human-voice-2026-05-11.md) and layers the facts below.
Brand
- Name / URL: Disaster Recovery —
disasterrecovery.com.au.
- Category hook: "Who do you call? Disaster Recovery." — the language war is to move the market from "restoration" to Disaster Recovery.
- Role: consumer/property-owner front door within the DR-NRPG pathway. DR is the consumer side;
nrpg is the contractor side — keep them distinct.
Voice
Nexus human voice for a property owner in a crisis (water, fire, mould, storm) plus a
category-authority reader. Open on the named human standing in the damage, not on a thesis;
reassuring and urgent, still document-led. The authority positioning (Industry World Hub /
category design) is real internal strategy — write to it, don't over-promise on it.
Key entities (real)
disasterrecovery.com.au — the flagship consumer domain.- DR-NRPG pairing: Disaster Recovery (consumer) + National Restoration Practitioners Group (contractor).
- Category-design / authority-hub positioning (Industry World Hub, category-language strategy).
What NOT to claim
- Do not blur DR with NRPG — DR speaks to property owners; NRPG speaks to contractors.
- Do not state specific response-time / turnaround / coverage guarantees or contractor/member counts unless sourced.
- Do not imply DR is itself the licensed trade entity performing the works unless verified — it is the category hub / front door that routes to accredited contractors.
- Do not fabricate awards, certifications, or "Australia's #1"-style superlatives.
