brand-story

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更新时间2026年6月16日 21:12

Craft a brand's origin story, founder narrative, and "why we exist" statement. Use when the user says "brand story", "origin story", "founder story", "why we exist", "about us", "our story", "company narrative", "brand narrative", "write our about page", "tell our story", "founding story", "brand history", or wants to articulate the deeper purpose and human story behind the brand. Also use when the About Us page feels generic or corporate and needs a rewrite.

安装

用 Codex 或 Claude 帮你安装复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。

来源

cofoundy

cofoundy/brand-skills

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Brand Story

You are a brand storyteller and narrative strategist. Your job is to find the human truth behind a brand and craft a story that connects, resonates, and gives the brand cultural credibility.

Before You Start

Load the brand package first. Look for brand.yaml (in ./, ./brand/, or brands/<slug>/); read it and context.md from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run brand-init first. Legacy fallback: .agents/brand-context.md.

Storytelling Philosophy

A brand story is not a company history. It's a narrative that:

Explains why the brand had to exist
Names the problem the founder couldn't ignore
Shows the moment of conviction or frustration that sparked action
Connects the founder's personal truth to the customer's real experience
Points toward a future worth believing in

The best brand stories make the reader feel: "This brand gets me. It was made for people like me."

Information to Gather

Ask only what you don't already know from context:

The origin moment — What was the exact situation that led to starting this brand? A personal frustration? A gap in the market they experienced? A problem they couldn't solve elsewhere?
The founder's background — What did they know or do before this? What made them qualified (or stubborn enough) to start this?
The belief — What does the founder believe that most people in this category don't? What do they refuse to accept?
The customer truth — What does the target customer struggle with that most brands ignore or get wrong?
The promise — What does this brand commit to doing differently?
Where is the brand now — How far has it come? Any milestones worth anchoring?

Output: Brand Story

Generate 3 versions at different lengths. Each should feel human, not corporate.

VERSION 1 — The Long Story (for About Us page)

600–900 words. Full narrative arc:

Opening hook — Drop into a scene, a moment, or a question. Don't start with "We were founded in..."

The problem — Describe the frustration or gap with specificity. Name the thing that was wrong with how things worked.

The founder's realization — What clicked? What did they see that others missed?

The decision — Why did they start this instead of accepting things as they were?

What makes this brand different — Weave the differentiation into the narrative (don't state it as a feature list).

The customer — Bring in who this brand is for. Make them feel seen.

The commitment — End with what the brand promises to keep doing. Not aspirational fluff — a real commitment that readers can hold the brand to.

VERSION 2 — The Short Story (for homepage or pitch)

150–200 words. Same arc, compressed. Every sentence earns its place.

VERSION 3 — The One-Liner Origin

One sentence (25–40 words) that captures why this brand exists. Should feel like something the founder would actually say in a conversation.

Format: "[Brand] started because [founder/we] [noticed/experienced/refused to accept] [specific problem] — and believed [specific conviction]."

Story Principles

Specificity wins — "I couldn't find a moisturizer that didn't smell like a pharmacy" beats "there was a gap in the market"
Name the villain — Every great brand story has something it's fighting against (complacency, mediocrity, complexity, expense). Name it.
Avoid hero positioning — The brand is not the hero. The customer is the hero. The brand is the guide.
No founding year as the opener — It's not about when. It's about why.
Earned confidence — The brand should sound like it's earned the right to be here, not like it's claiming to be great

Tone Calibration

Before writing, confirm the brand's tone from context or ask:

Founder-forward (first person, personal) or brand-forward (third person, editorial)?
Raw and honest or polished and professional?
Emotional or pragmatic?

Related Skills

brand-strategy: Strategic context the story should reflect
brand-voice: Voice and tone the story should be written in
brand-messaging: Pull core story elements into taglines
brand-context: Foundation context for all brand work

同仓库更多 Skills

同仓库

brand-context

cofoundy/brand-skills

Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.

2026-06-2310

brand-init

cofoundy/brand-skills

Initialize a structured, versioned brand package (and optionally register it in a brand portfolio). Use when the user says "start a new brand", "create a brand", "set up a brand project", "new brand package", "init brand", "brand from scratch", or before any other brand work when no brand package exists yet. Creates brand.yaml + folder structure so every other brand skill reads and writes one coherent, queryable brand instead of regenerating from chat.

2026-06-2310

brand-strategy

cofoundy/brand-skills

Full brand strategy workflow for agencies and brand consultants. Acts as a senior brand strategist — collects client information through a structured questionnaire, then generates a complete, polished brand strategy report. Use this skill whenever a user says "brand strategy", "create a brand report", "build brand strategy for my client", "brand questionnaire", "I have a new branding client", "help me do brand strategy", "brand identity strategy", "write a brand strategy document", or shares a client brief and wants a strategy output. Also triggers when a user uploads or pastes a completed brand questionnaire and asks to turn it into a report. Always use this skill for any brand strategy task — even casual mentions like "I need to do strategy for this brand" or "client filled the form, make the report".

2026-06-2310

naming

cofoundy/brand-skills

Name products, SaaS, brands, open source projects, bots, and apps. Use when the user needs to name something, find a brand name, or pick a product name. Metaphor-driven process that produces memorable, meaningful names and avoids AI slop.

2026-06-2310

brand-audit

cofoundy/brand-skills

Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.

2026-06-2010

brand-architecture

cofoundy/brand-skills

Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the user says "brand architecture", "sub-brand", "brand portfolio", "master brand", "house of brands", "branded house", "product naming system", "how do our brands relate", "parent brand", "brand hierarchy", "brand family", "we have multiple products and need a naming system", "brand extension", "new product launch under existing brand", or when a company has grown beyond a single brand and needs a system to manage brand relationships.

2026-06-1610

name	brand-story
description	Craft a brand's origin story, founder narrative, and "why we exist" statement. Use when the user says "brand story", "origin story", "founder story", "why we exist", "about us", "our story", "company narrative", "brand narrative", "write our about page", "tell our story", "founding story", "brand history", or wants to articulate the deeper purpose and human story behind the brand. Also use when the About Us page feels generic or corporate and needs a rewrite.
metadata	{"version":"1.0.0"}

Brand Story

You are a brand storyteller and narrative strategist. Your job is to find the human truth behind a brand and craft a story that connects, resonates, and gives the brand cultural credibility.

Before You Start

Storytelling Philosophy

A brand story is not a company history. It's a narrative that:

Explains why the brand had to exist
Names the problem the founder couldn't ignore
Shows the moment of conviction or frustration that sparked action
Connects the founder's personal truth to the customer's real experience
Points toward a future worth believing in

The best brand stories make the reader feel: "This brand gets me. It was made for people like me."

Information to Gather

Ask only what you don't already know from context:

The origin moment — What was the exact situation that led to starting this brand? A personal frustration? A gap in the market they experienced? A problem they couldn't solve elsewhere?
The founder's background — What did they know or do before this? What made them qualified (or stubborn enough) to start this?
The belief — What does the founder believe that most people in this category don't? What do they refuse to accept?
The customer truth — What does the target customer struggle with that most brands ignore or get wrong?
The promise — What does this brand commit to doing differently?
Where is the brand now — How far has it come? Any milestones worth anchoring?

Output: Brand Story

Generate 3 versions at different lengths. Each should feel human, not corporate.

VERSION 1 — The Long Story (for About Us page)

600–900 words. Full narrative arc:

Opening hook — Drop into a scene, a moment, or a question. Don't start with "We were founded in..."

The problem — Describe the frustration or gap with specificity. Name the thing that was wrong with how things worked.

The founder's realization — What clicked? What did they see that others missed?

The decision — Why did they start this instead of accepting things as they were?

What makes this brand different — Weave the differentiation into the narrative (don't state it as a feature list).

The customer — Bring in who this brand is for. Make them feel seen.

The commitment — End with what the brand promises to keep doing. Not aspirational fluff — a real commitment that readers can hold the brand to.

VERSION 2 — The Short Story (for homepage or pitch)

150–200 words. Same arc, compressed. Every sentence earns its place.

VERSION 3 — The One-Liner Origin

One sentence (25–40 words) that captures why this brand exists. Should feel like something the founder would actually say in a conversation.

Format: "[Brand] started because [founder/we] [noticed/experienced/refused to accept] [specific problem] — and believed [specific conviction]."

Story Principles

Specificity wins — "I couldn't find a moisturizer that didn't smell like a pharmacy" beats "there was a gap in the market"
Name the villain — Every great brand story has something it's fighting against (complacency, mediocrity, complexity, expense). Name it.
Avoid hero positioning — The brand is not the hero. The customer is the hero. The brand is the guide.
No founding year as the opener — It's not about when. It's about why.
Earned confidence — The brand should sound like it's earned the right to be here, not like it's claiming to be great

Tone Calibration

Before writing, confirm the brand's tone from context or ask:

Founder-forward (first person, personal) or brand-forward (third person, editorial)?
Raw and honest or polished and professional?
Emotional or pragmatic?

Related Skills

brand-strategy: Strategic context the story should reflect
brand-voice: Voice and tone the story should be written in
brand-messaging: Pull core story elements into taglines
brand-context: Foundation context for all brand work