菜单
Write a sequence of emails for onboarding, nurture, sales, lifecycle, or launch. Use when the user asks for a drip campaign, email sequence, welcome series, onboarding emails, sales cadence, or any multi-email flow tied to a goal.
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基于 SOC 职业分类
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Audit a design or component for WCAG accessibility compliance. Use whenever the user mentions a11y, accessibility audit, WCAG check, contrast issues, keyboard navigation, screen reader support, focus order, or asks if a design is accessible.
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| name | email-sequence |
| description | Write a sequence of emails for onboarding, nurture, sales, lifecycle, or launch. Use when the user asks for a drip campaign, email sequence, welcome series, onboarding emails, sales cadence, or any multi-email flow tied to a goal. |
write multi-email sequences with intent. each email earns its place by what it asks the reader to do.
builds an end-to-end email sequence: the goal, the audience, the trigger, the cadence, the content of each email, and the success metric. produces draft copy for every email in the sequence.
if these aren't clear, surface the gap. a sequence built on guesses produces unsubscribes.
email 1 (T+0): welcome + first action
goal: get them to take the first useful action
content: one paragraph welcome, one clear CTA to a starter task
what to skip: feature tour, founder story, social media follows
email 2 (T+2 days): your first win
trigger: only if they completed the first action; otherwise different path
goal: reinforce what they just did, point to next step
email 3 (T+5 days): the next thing worth doing
goal: surface a capability they probably haven't tried
content: one feature, one outcome, one CTA
email 4 (T+10 days): are you stuck?
goal: re-engage people who paused
content: specific question + direct help
email 5 (T+14 days): where you are now
goal: summarize what they've accomplished, hint at what's next
emphasis: teach, not sell. each email earns the next open.
each email should leave the reader smarter, not pushed.
cta evolves: educational early → demo / contact late.
emphasis: relevance, brevity, response-friendliness.
each email under 100 words.
each cta a question, not a meeting link.
final email gives permission to opt out gracefully.
emphasis: acknowledge the gap.
do not pretend they've been active.
honest line about what's new, one specific reason to come back.
the last email is "removing you from this list unless you say no."
pre-launch (T-3 days): heads up, why it matters
launch (T+0): it's here, what it is, primary cta
follow-up (T+2 days): for people who didn't open or click
deep-dive (T+1 week): for the engaged audience, one detail
each email is a self-contained lesson.
each lesson has: hook, content, application, optional next step.
no upsells until the course is complete.
one cta per email: more than one cta = none of them work.
subject line earns the open: specific, curiosity-creating, not clickbait. "your first invoice" beats "important account update."
preview text is the second subject line: write it, don't let the first sentence default in.
first line tested for the inbox preview: "hi [name]" wastes the preview. lead with what matters.
plain text feels personal: when the email is from a person, write it like one person writing to another. drop the template chrome.
short: most onboarding and sales emails are 50-150 words. nurture and educational can be longer, but not by default.
no exclamation marks unless something deserves them: most don't.
name the next action: if you want them to reply, write "reply yes." if you want them to click, name what they'll find on the other side.
the unsubscribe link is honest: don't hide it.
sequence: [name]
purpose: [onboarding / nurture / etc.]
audience: [who]
goal: [single behavior]
trigger: [event]
length: [N emails over X days]
success metric:
primary: [open / click / conversion rate to specific action]
secondary: [reply rate / unsubscribe rate as guardrail]
email 1
send: T+0
to: [filtered audience]
subject: [line]
preview: [line]
body: [draft]
cta: [single action + link]
if no open by T+X: [next step]
email 2
...
post-sequence
[what happens to people who completed, what happens to people who didn't]
[is there a next sequence or are they done]