market-analysis

name	market-analysis
version	1.0.0
description	[Research] Use when you need to analyze market landscape: competitors, sizing (TAM/SAM/SOM), trends, SWOT, customer segments.

Quick Summary

Goal: Analyze market landscape with competitive analysis, sizing, trends, SWOT, and customer segmentation.

Workflow:

1. Define scope — Industry, geography, segment, timeframe
2. Research competitors — WebSearch for players, positioning, strengths/weaknesses
3. Size the market — TAM/SAM/SOM from industry reports
4. Identify trends — Growth drivers, disruptions, regulatory changes
5. SWOT analysis — Synthesize Strengths/Weaknesses/Opportunities/Threats
6. Segment customers — Demographics, psychographics, jobs-to-be-done

Key Rules:

• Prefer Tier 1-2 sources for market sizing
• Every market size claim must cite source + methodology
• SWOT items linked to evidence, not speculation

Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).

Market Analysis

Step 1: Define Market Scope

Clarify with user:

• Industry/vertical — What market segment?
• Geography — Global, regional, or local?
• Timeframe — Current state? 3-year projection?
• Focus — B2B, B2C, or both?

Step 2: Competitive Research

For each competitor (identify 5-10):

Field	Source
Company name	WebSearch
Positioning/tagline	Company website
Key products	Product pages
Pricing model	Pricing page or reports
Strengths	Reviews, analyst reports
Weaknesses	Reviews, customer complaints
Market share (if available)	Industry reports

Step 3: Market Sizing

Use Tier 1-2 sources (Gartner, Statista, IBISWorld, government data):

• TAM (Total Addressable Market) — Maximum possible revenue if 100% market share
• SAM (Serviceable Addressable Market) — Portion accessible given constraints
• SOM (Serviceable Obtainable Market) — Realistic capture in 3 years

Every number must cite: source, year, methodology.

Step 4: Trend Analysis

Research and categorize:

• Growth drivers — What's fueling market growth?
• Disruptions — Technology shifts, new entrants, business model innovations
• Regulatory — New laws, compliance requirements, policy changes
• Consumer behavior — Changing preferences, demographics shifts

Step 5: SWOT Analysis

Each item must link to evidence:

Category	Item	Evidence
Strength	{item}	Source [N]
Weakness	{item}	Source [N]
Opportunity	{item}	Source [N]
Threat	{item}	Source [N]

Step 6: Customer Segmentation

For each segment:

• Demographics — Age, role, income, company size
• Psychographics — Values, pain points, aspirations
• Behavior — Buying patterns, media consumption
• Jobs-to-be-Done — What are they trying to accomplish?

Output

Market analysis is typically consumed by:

• strategy-builder skill (marketing strategy)
• business-evaluation skill (business viability)

Write findings to working file or inline with consuming skill's output.

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[IMPORTANT] Use TaskCreate to break ALL work into small tasks BEFORE starting.

AI Mistake Prevention — Failure modes to avoid on every task:

Re-read files after context changes. Context compaction, resume, or long-running work can make memory stale; verify current files before acting. Verify generated content against source evidence. AI hallucinates APIs, names, claims, and document facts. Check the relevant source before documenting or referencing. Check downstream references before deleting or renaming. Removing an artifact can stale docs, generated mirrors, configs, and callers; map references first. Trace the full impact chain after edits. Changing a definition can miss derived outputs and consumers. Follow the affected chain before declaring done. Verify ALL affected outputs, not just the first. One green check is not all green checks; validate every output surface the change can affect. Assume existing values are intentional — ask WHY before changing. Before changing a constant, limit, flag, wording, or pattern, read nearby context and history. Surface ambiguity before acting — don't pick silently. Multiple valid interpretations require an explicit question or stated assumption with risk. Keep shared guidance role-relevant. Universal guidance must help every receiving skill or agent; code-specific obligations belong only in code-specific protocols.

Critical Thinking Mindset — Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence >80% to act. Anti-hallucination: Never present guess as fact — cite sources for every claim, admit uncertainty freely, self-check output for errors, cross-reference independently, stay skeptical of own confidence — certainty without evidence root of all hallucination.

MUST ATTENTION apply critical + sequential thinking — every claim needs appropriate traced evidence (file:line for repo/code claims; source URL or artifact section for research, product, content, and docs claims); confidence >80% to act, <60% DO NOT recommend. Anti-hallucination: never present guess as fact, admit uncertainty freely, cross-reference independently, stay skeptical of own confidence.

MUST ATTENTION apply AI mistake prevention — verify generated content against evidence, trace downstream references before deleting or renaming, verify all affected outputs, re-read files after context loss, and surface ambiguity before acting.

Closing Reminders

IMPORTANT MUST ATTENTION — Protocols in force (concise digest of the SYNC/shared blocks this skill carries):

• AI Mistake Prevention: verify generated content against evidence, trace downstream references, verify all affected outputs, re-read after context loss, surface ambiguity.
• Critical Thinking: Apply critical + sequential thinking; trace proof for every claim; confidence >80% to act.

IMPORTANT MUST ATTENTION break work into small todo tasks using TaskCreate BEFORE starting IMPORTANT MUST ATTENTION search codebase for 3+ similar patterns before creating new code IMPORTANT MUST ATTENTION cite file:line evidence for every claim (confidence >80% to act) IMPORTANT MUST ATTENTION add a final review todo task to verify work quality

[TASK-PLANNING] Before acting, analyze task scope and systematically break it into small todo tasks and sub-tasks using TaskCreate.