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基于 SOC 职业分类
正在显示 SKILL.md
| name | afrexai-cac-optimizer |
| description | CAC Optimizer |
Analyze, benchmark, and reduce your customer acquisition cost across every channel.
Tell your agent:
CAC = (Sales Costs + Marketing Costs + Overhead Allocation) / New Customers Acquired
Include:
- Ad spend (paid search, social, display)
- Content production costs
- Sales team comp (base + commission + benefits)
- Marketing team comp
- Tools & software (CRM, analytics, ad platforms)
- Agency/contractor fees
- Event/sponsorship costs
- Allocated overhead (office, IT, management time)
Exclude:
- Customer success / retention costs (that's your retention CAC)
- Product development
- General admin not tied to acquisition
| Channel | Typical B2B SaaS CAC | Typical B2C CAC | Payback Period |
|---|---|---|---|
| Organic Search (SEO) | $200-$500 | $15-$50 | 6-12 months |
| Content Marketing | $300-$800 | $20-$80 | 8-14 months |
| Paid Search (Google) | $500-$2,000 | $30-$150 | 3-8 months |
| Paid Social (LinkedIn) | $800-$3,000 | $40-$200 | 4-10 months |
| Paid Social (Meta) | $300-$1,500 | $10-$80 | 2-6 months |
| Email / Nurture | $100-$400 | $5-$30 | 1-4 months |
| Referral Program | $150-$600 | $10-$50 | 1-3 months |
| Partner / Channel | $400-$1,200 | N/A | 3-6 months |
| Outbound Sales | $2,000-$8,000 | N/A | 6-18 months |
| Events / Conferences | $1,500-$5,000 | N/A | 6-12 months |
| Industry | Median CAC | Good | Great | LTV:CAC Target |
|---|---|---|---|---|
| B2B SaaS (SMB) | $1,200 | <$800 | <$400 | 3:1+ |
| B2B SaaS (Mid-Market) | $5,500 | <$4,000 | <$2,500 | 3:1+ |
| B2B SaaS (Enterprise) | $15,000 | <$12,000 | <$8,000 | 5:1+ |
| Ecommerce (DTC) | $45 | <$30 | <$15 | 3:1+ |
| Fintech | $3,500 | <$2,500 | <$1,500 | 4:1+ |
| Healthcare SaaS | $6,000 | <$4,500 | <$3,000 | 4:1+ |
| Professional Services | $2,000 | <$1,500 | <$800 | 5:1+ |
| Construction Tech | $4,000 | <$3,000 | <$2,000 | 4:1+ |
| Ratio | Status | Action |
|---|---|---|
| <1:1 | 🔴 Burning cash | Stop spending. Fix product-market fit or pricing. |
| 1:1 - 2:1 | 🟡 Unsustainable | Optimize channels. Cut worst performers. |
| 3:1 | 🟢 Healthy | Standard target. Keep optimizing. |
| 4:1 - 5:1 | 🟢 Strong | Consider investing more in growth. |
| >5:1 | 🔵 Under-investing | You're leaving growth on the table. Spend more. |
Payback Period (months) = CAC / (Monthly Revenue per Customer × Gross Margin %)
Target by stage:
- Seed/Series A: <18 months
- Series B+: <12 months
- Profitable company: <6 months
For each acquisition cohort (monthly):
- Cohort size (new customers)
- Total acquisition spend
- CAC per customer
- Month 1 revenue
- Month 3 cumulative revenue
- Month 6 cumulative revenue
- Month 12 cumulative revenue
- LTV at 12 months
- LTV:CAC at 12 months
- Payback month achieved (Y/N, which month)
- Retention rate at 12 months
Flag: Any cohort where LTV:CAC < 2:1 at 12 months
Present results as:
Built by AfrexAI — AI context packs for business operations ($47/pack)
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