When the user wants to audit a Google Ads account, take over a new account, assess overall account health, do a first-30-days review, identify the highest-impact problems in an account, or build a prioritized optimization roadmap. Triggers on 'account audit', 'audit my Google Ads', 'taking over an account', 'account health check', 'what should I fix first', 'account review', 'new account onboarding', 'account score', 'where to start optimizing', or 'Google Ads diagnostic'. For specific area audits see individual skills (google-ads-quality-score, google-ads-negative-keywords, etc.).
When the user wants help writing, improving, or auditing Google Ads ad copy — RSA headlines, descriptions, headline frameworks, value propositions, CTAs, ad copy testing strategy, or matching copy to search intent. Triggers on 'write ad copy', 'headline ideas', 'RSA headlines', 'ad copy', 'improve my ads', 'ad copy audit', 'write better ads', 'headline frameworks', 'description copy', 'ad relevance', 'CTA copy', 'value proposition in ads', or 'ad copy for [campaign type]'. For RSA structure and technical setup see google-ads-search. For testing ad copy variations see google-ads-experiments.
When the user wants to audit Google Ads ad extensions or assets across an account — finding coverage gaps, underperforming extensions, outdated copy, or missing extension types on specific campaigns. Triggers on 'extension audit', 'asset audit', 'missing extensions', 'extension coverage', 'sitelink audit', 'callout audit', 'review my extensions', 'extension performance review', 'which campaigns are missing extensions', or 'improve extensions'. For extension strategy, copy frameworks, and best practices see google-ads-ad-extensions.
When the user wants help with Google Ads ad extensions or assets — sitelinks, callouts, structured snippets, call extensions, lead form extensions, image extensions, price extensions, promotion extensions, location extensions, or app extensions. Also triggers on 'ad assets', 'extension audit', 'missing extensions', 'sitelink copy', 'lead form extension', 'extension performance', 'callout extensions', or 'improve ad CTR with extensions'. For RSA ad copy strategy see google-ads-search. For full search campaign setup see google-ads-search.
When the user wants to investigate a sudden performance change in Google Ads — CPA spike, CVR drop, impression collapse, CTR shift, spend surge, or ROAS decline — or wants to set up proactive monitoring to catch issues early. Triggers on 'performance drop', 'CPA spike', 'why did performance drop', 'impressions dropped', 'CTR dropped', 'conversions disappeared', 'spend increased unexpectedly', 'anomaly', 'performance issue', 'account went wrong', 'diagnose account', 'monitoring', or 'alert setup'. For budget pacing issues see google-ads-budget-management. For ongoing Quality Score issues see google-ads-quality-score.
When the user wants help with Google Ads attribution models, data-driven attribution, attribution windows, cross-channel attribution, how attribution affects Smart Bidding, multi-touch conversion paths, or understanding which campaigns are actually driving conversions. Triggers on 'attribution', 'attribution model', 'data-driven attribution', 'last click attribution', 'assisted conversions', 'conversion window', 'multi-touch', 'attribution model comparison', 'first click attribution', 'credit allocation', or 'which campaign is driving conversions'. For conversion tracking setup see google-ads-conversion-tracking. For Smart Bidding strategy see google-ads-bidding.
When the user wants to audit a Google Ads account for an ecommerce business — reviewing ROAS, Shopping campaigns, product feed health, PMax, cart abandonment retargeting, and revenue-focused optimization opportunities. Triggers on 'ecommerce audit', 'Google Ads audit ecommerce', 'shopping audit', 'audit my ecommerce account', 'ROAS audit', 'product feed audit', 'ecommerce account review', 'PMax ecommerce audit', or 'review ecommerce Google Ads'. For general account audits see google-ads-account-audit. For lead gen audits see google-ads-audit-leadgen.
When the user wants to audit a Google Ads account for a lead generation business — reviewing CPL, lead volume, lead quality, form conversion rates, offline conversion imports, and pipeline-focused optimization. Triggers on 'lead gen audit', 'Google Ads audit lead generation', 'CPL audit', 'audit my lead gen account', 'B2B Google Ads audit', 'lead quality audit', 'cost per lead audit', 'lead gen account review', or 'review lead generation Google Ads'. For general account audits see google-ads-account-audit. For ecommerce audits see google-ads-audit-ecommerce.