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Use when new signups aren't reaching value — to define the first-win action, design the shortest path to it, and build the onboarding and lifecycle sequence that gets users there.
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基于 SOC 职业分类
Use when you need to assess whether a client account is healthy, at risk, or slipping — before renewal, after a rough patch, or on a regular cadence — and decide what to do about it.
Use when a client request is ready to become production work and you must brief creative or media — turning a vague ask into an objective, an audience, and constraints the team can build against.
Use when responding to an RFP or writing a new-business proposal — to decide whether to pursue it, shape the offer, and produce a document a client can say yes to.
Use when preparing the quarterly review a client account faces — to report results against the objective honestly, read what worked, and set what the next quarter buys.
Use when you need to write or change a statement of work — turning an agreed offer into a scope, deliverables, price, and terms that both protect the client and defend the agency's margin.
Use when reviewing compensation for a role, a team, or the whole population — checks where people sit against defensible bands, finds equity gaps, and produces a ranked, costed set of adjustments.
| name | activation-onboarding |
| description | Use when new signups aren't reaching value — to define the first-win action, design the shortest path to it, and build the onboarding and lifecycle sequence that gets users there. |
Activation is the moment a new user first gets real value from the product — the single event that predicts whether they'll stay. Onboarding is everything you do to get them there fast. Most products die not from lack of signups but from signups that never activate. This skill exists to make the first win happen sooner and more often.
First-win action: <specific event>
Baseline: activation rate <%> | time-to-first-win <duration>
Steps to first win: <ordered list> → cut/deferred: <list>
Empty state: <what it shows, the one action it points to>
Nudge sequence: <trigger behavior → message → next step> (one per stall point)
Target: activation rate <%> | time-to-first-win <duration>