food-beverage

name	food-beverage
description	Cinematic Seedance 2.0 video prompt skill for Food & Beverage brands. Use for CPG, snacks, drinks, supplements, sauces, meal kits, any edible product. Produces Higgsfield-ready prompts with hook, money shot, sound, and lighting specs. Source: beshuaxian/higgsfield-seedance2-jineng skill 14
source	https://github.com/beshuaxian/higgsfield-seedance2-jineng/tree/main/skills/14-food-beverage

FOOD & BEVERAGE VIDEO SKILL — Seedance 2.0 × Higgsfield

The Core Principle

Don't describe what the food is. Describe the experience of being next to it.

The viewer should feel hungry, thirsty, or envious before they know what they're watching. The product earns the close-up.

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THE 2-SECOND HOOK (non-negotiable)

Every food/bev video must hook in the first 2 seconds. These are the only proven openers. Pick one:

Hook Type	Description	Works for
Cheese pull	Stretch moment at its physical peak	Pizza, quesadillas, grilled cheese, pasta
Sauce pour	Slow-motion cascade over the hero product	Wings, fries, proteins, desserts
Steam reveal	Steam rising from a cut or lid lift	Hot soups, baked goods, coffee, rice bowls
Sizzle shot	Product hitting hot surface, immediate reaction	Burgers, steak, eggs, vegetables
Crunch frame	First bite captured at peak crunch sound	Chips, crackers, fried anything, cookies
Pour shot	Liquid entering glass or vessel	Coffee, cocktails, juice, smoothies, beer
Frost/condensation	Droplets on cold surface	Canned drinks, cold brew, ice cream, beer
Bubble/fizz	Carbonation breaking surface	Sparkling water, soda, kombucha, champagne
Cross-section reveal	Cut through to reveal interior	Fruit, layered desserts, sandwiches, baked goods
Swirl	Spoon or tool creating motion in product	Ice cream, yogurt, peanut butter, hummus

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MASTER PROMPT TEMPLATE

SCENE: [specific location — marble kitchen counter / rustic wood table / 
        outdoor garden table / backlit shelf / dark slate surface]
TIME: [golden hour / morning light / evening / overcast diffused]
SURFACE: [specify material — matte black slate / weathered oak / white marble 
          with veining / terracotta tile]

PRODUCT: [exact product name + specific visual — "a dark amber bottle of 
          hot sauce with label forward" not "a bottle of hot sauce"]
LABEL: [forward-facing / 3/4 angle / partially visible / label not shown]

HOOK (0–2s): [choose from hook types above — be specific]
  Example: "Overhead shot. Thick golden honey poured from a wooden dipper 
            onto a stack of ricotta pancakes. Pour starts at 00:00, streams 
            for 2 full seconds before cut."

CAMERA MOVEMENT: [choose one — slow push-in / pull-back reveal / 
                 overhead static / 45° side tracking / rack focus product-to-bg /
                 macro extreme close / orbital around hero]

FOCAL LENGTH MOOD: [macro intimate / standard natural / wide environmental]

LIGHTING: 
  Key light: [warm tungsten 45° / soft north window / ring LED / golden hour]
  Fill: [subtle bounce card / natural ambient / no fill — intentional shadow]
  Backlight: [backlit for steam/liquid glow / no backlight / warm rim light]
  Motivation: [what's the light source in the scene?]

SOUND: [Seedance 2.0 sound direction — most important audio element first]
  Primary: [sizzle / pour / crunch / bubble / steam hiss / knife on board]
  Secondary: [ambient kitchen / outdoor birds / cafe murmur / silence]
  No music: [yes/no — for organic TikTok, no music = more credible]

MONEY SHOT: [the single frame that would work as a static ad — describe exactly]
  Example: "Extreme close-up: cross-section of the burger, cut perfectly in half.
            Cheese mid-melt, sauce glistening, sesame seeds in focus.
            Shallow DOF, background blurred to warm bokeh."

COLOR MOOD: [warm amber / cool clean / earthy natural / bold high-contrast / 
             muted film / desaturated with one accent color]

DURATION: [2s / 3s / 5s / 8s / 15s — specify per platform need]

PLATFORM FORMAT: [9:16 vertical TikTok/Reels / 1:1 square / 16:9 horizontal YouTube]

BRAND TONE: [indulgent-premium / casual-everyday / health-clean / 
             nostalgic-comfort / sophisticated / playful]

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NICHE PLAYBOOKS BY SUB-CATEGORY

Sauces, Condiments, Dressings

Primary hook: Pour shot or swirl. Always in motion. Money shot: The sauce on the hero protein, not just the bottle. Lighting: Warm. The sauce should look rich, not flat. Sound: The pour, then the sizzle when it hits hot protein.

Example prompt:
SCENE: Matte black slate counter, evening warm light
PRODUCT: Bottle of chipotle hot sauce, label forward, condensation on glass
HOOK (0-2s): Slow-motion pour from bottle directly onto a char-grilled taco,
             sauce cascading over blackened chicken, catching the backlight
CAMERA: Start tight on pour at product level, slow pull-back to reveal full taco
LIGHTING: Key warm amber 45° right, strong backlight creating sauce glow effect,
          no fill — intentional deep shadows on surface
SOUND: Liquid pour dominant, subtle sizzle from hot taco, no music
MONEY SHOT: Mid-pour frame — sauce suspended in air, backlit to amber gold,
            taco fully in focus below, sauce bottle partially frame-left
COLOR MOOD: Warm amber with deep black surface contrast
PLATFORM: 9:16 TikTok

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Beverages — Coffee, Tea, Cold Brew

Primary hook: Pour or steam reveal. The vessel matters. Money shot: Liquid in motion + the cup/can in context (lifestyle, not studio). Lighting: Morning diffused window light = trust. Golden hour = premium. Sound: Pour, then bubble/steam, then ambient quiet.

Example prompt:
SCENE: Wooden kitchen table, morning. Natural window light from left.
       Hands visible — a mug, a small pour-over dripper, a bag of coffee beans.
PRODUCT: Dark roast coffee bag, label partially visible but not forced forward.
         Coffee in motion — not a static product shot.
HOOK (0-2s): Overhead shot. Coffee streams from pour-over into a ceramic mug.
             Steam rises immediately. 2-second pour before cut.
CAMERA: Overhead static → cut to 45° side watching steam rise
LIGHTING: Soft north-facing window, no artificial light, intentional warm shadow
SOUND: Water pour, then coffee drip, then steam hiss, then ambient morning silence
MONEY SHOT: 3/4 close of mug with steam, morning light rim-lighting the steam column,
            coffee bag softly visible in background bokeh
COLOR MOOD: Muted warm — cream, brown, dark wood
PLATFORM: 9:16 Reels

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Beverages — Canned/Bottled Drinks, Soda, Kombucha, Beer

Primary hook: Frost condensation or pour fizz. Money shot: Can/bottle beaded with condensation, in context (outdoors, social). Lighting: Cool + backlit for maximum product pop. Sound: Tab pull, pour fizz, first sip.

Example prompt:
SCENE: Outdoor table, afternoon golden light, concrete surface
PRODUCT: Single can, centered, heavy condensation, label forward
HOOK (0-2s): Macro pull-tab in extreme close-up — audible click + hiss of carbonation
             as tab releases, can condensation droplets catching backlight
CAMERA: Extreme macro on tab → pull back to reveal full can in environment
LIGHTING: Warm backlight from sun angle, cool front diffused, rim light on can edge
SOUND: Tab pull click, hiss of carbonation, then liquid pour fizz, then ambient outdoor air
MONEY SHOT: Can pouring into tilted glass, carbonation bubbles rising from bottom,
            golden light catching the liquid mid-pour
COLOR MOOD: High contrast — cool can vs warm golden light
PLATFORM: 9:16 TikTok

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Snacks, Chips, Crackers

Primary hook: Crunch shot. Sound is the hook. Money shot: Cross-section or bite mid-action showing interior texture. Lighting: Side lighting to emphasize texture. Sound: The crunch is the product. It must be audible and satisfying.

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Desserts, Baked Goods

Primary hook: Cross-section reveal or steam from oven. Money shot: Interior texture — the layers, the crumb, the ooze. Lighting: Warm. These products live in warm light. Sound: Crackling crust, ooze pull, cutting board.

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Health & Supplements

Primary hook: Pour into glass or product in context (gym, desk, morning routine). Money shot: Product in use, not product on shelf. Lighting: Clean. No warm amber — these need to look modern and trustworthy. Sound: Pour, fizz, or subtle ambient. Never overpowering.

Critical note for supplements: Do not make health claims in the video prompt. The visual tells the story (energy, clarity, performance) without saying it. Let the viewer's aspiration do the work.

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COMMON MISTAKES

1. No hook in first 2 seconds — The 2s hook isn't a style choice. It's required. If you don't hook them, they scroll. Every prompt must specify the 0–2s frame.

2. Product as the opening frame — Starting with the label/bottle is a commercial. Start with the experience of the product. Product appears after the hook earns it.

3. Flat lighting — Food looks dead in flat light. Every prompt needs a key light direction, a reason for shadows, and for liquids: backlight for translucency.

4. Ignoring sound — Seedance 2.0 generates ambient audio. Sound for food video is as important as visual. Specify the dominant sound first.

5. Generic descriptions — "A burger on a wooden table" generates nothing memorable. "A double smash burger, char marks visible, cheese at peak melt, surface of sesame bun glistening slightly, on matte black slate with a single sprig of pickled jalapeño" generates a money shot.

6. No money shot specified — Define the single frame you'd use as a static ad. If you can't describe it, the prompt isn't specific enough.

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PLATFORM-SPECIFIC ADJUSTMENTS

Platform	Duration	Energy	Hook timing	Sound mix
TikTok	5–15s	Fast, punchy	0–0.5s	Louder, more prominent
Instagram Reels	8–30s	Slightly more considered	0–1s	Balanced
Pinterest	5–10s	Slow, aspirational	0–1.5s	Ambient, softer
YouTube Shorts	15–60s	Full narrative arc	0–2s	Full mix
Facebook	10–30s	Sound-off friendly	0–1s	Visual must work silently