菜单
Structure product work hierarchically using themes, epics, and stories. Use when organizing backlogs, planning releases, communicating with stakeholders, or breaking down large initiatives into manageable work.
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基于 SOC 职业分类
Leverage social proof principles to build trust and influence user behavior. Use when designing landing pages, adding testimonials, displaying user stats, or optimizing conversion elements with social validation.
Understand and design for users' preference for current state over change. Use when planning migrations, introducing new features, designing defaults, or overcoming resistance to product adoption.
Build trust signals that reduce perceived risk and enable user action. Use when designing landing pages, checkout flows, onboarding experiences, or any conversion point where user hesitation is a barrier.
Capture requirements from user perspective with structured user stories. Use when writing backlog items, defining acceptance criteria, prioritizing features, or communicating requirements between product and development.
Design effective CTAs using visual attention and gaze psychology principles. Use when designing landing pages, button hierarchies, conversion elements, or optimizing user attention flow through interfaces.
Anti-patterns and mistakes to avoid as a product manager. Use when evaluating leadership behaviors, improving team dynamics, reflecting on management practices, or onboarding new product managers.
| name | theme-epic-story |
| description | Structure product work hierarchically using themes, epics, and stories. Use when organizing backlogs, planning releases, communicating with stakeholders, or breaking down large initiatives into manageable work. |
A framework for organizing product work at multiple levels of granularity. This hierarchy helps teams plan strategically while maintaining clear, actionable work items that can be completed within sprints.
PRODUCT WORK HIERARCHY
Theme (Strategic)
│
├── Epic (Tactical)
│ ├── Story (Operational)
│ ├── Story
│ └── Story
│
├── Epic
│ ├── Story
│ ├── Story
│ └── Story
│
└── Epic
├── Story
└── Story
Time scope:
Theme: Quarters/Year
Epic: Weeks/Months
Story: Days/Sprint
THEME = Strategic Goal or Focus Area
Characteristics:
┌──────────────────────────────────────────────────┐
│ • Broad business or user objective │
│ • Spans multiple epics and stories │
│ • Aligns with company vision/strategy │
│ • May take quarters to fully address │
│ • Guides prioritization decisions │
└──────────────────────────────────────────────────┘
Examples:
├── "Improve Mobile Experience"
├── "Increase User Retention"
├── "Expand to Enterprise Market"
├── "Reduce Customer Support Load"
└── "Enable Self-Service"
| Component | Description |
|---|---|
| Name | Clear, memorable identifier |
| Objective | What success looks like |
| Key Results | Measurable outcomes |
| Related Epics | Work that contributes to this theme |
| Owner | Strategic accountable person |
EPIC = Large Feature or Initiative
Characteristics:
┌──────────────────────────────────────────────────┐
│ • Too large for single sprint │
│ • Delivers significant user value │
│ • Contains multiple related stories │
│ • Can be released incrementally │
│ • Has clear start and end │
└──────────────────────────────────────────────────┘
Examples:
├── "User Authentication System"
├── "Document Management Module"
├── "Payment Processing Integration"
├── "Search and Discovery Feature"
└── "Onboarding Flow Redesign"
Epic Template:
EPIC: [Name]
├── Theme: [Parent theme]
├── Objective: [What this epic achieves]
├── Success Metrics: [How we measure completion]
├── Stories:
│ ├── Story 1
│ ├── Story 2
│ └── Story 3...
├── Dependencies: [Other epics/external factors]
├── Estimated Duration: [Sprints/weeks]
└── Owner: [Product owner or lead]
STORY = Smallest Unit of User Value
Characteristics:
┌──────────────────────────────────────────────────┐
│ • Completable within single sprint │
│ • Delivers tangible user value │
│ • Written from user's perspective │
│ • Testable with clear acceptance criteria │
│ • Independent enough to be prioritized │
└──────────────────────────────────────────────────┘
Format: "As a [user], I want [goal] so that [benefit]"
Examples:
├── "As a user, I want to reset my password via email
│ so that I can regain access to my account"
├── "As an admin, I want to view user activity logs
│ so that I can audit system usage"
└── "As a customer, I want to save my cart
so that I can complete purchase later"
| Criterion | Meaning |
|---|---|
| Independent | Can be worked on separately from other stories |
| Negotiable | Open to discussion on implementation |
| Valuable | Delivers value to user or business |
| Estimable | Team can estimate effort required |
| Small | Fits within single sprint |
| Testable | Has clear acceptance criteria |
THEME: Document Management
│
│ "Enable users to efficiently manage and
│ collaborate on documents within our platform"
│
├── EPIC: Document Storage System
│ │
│ │ "Users can upload, organize, and
│ │ retrieve documents securely"
│ │
│ ├── STORY: Design database schema for documents
│ │ └── AC: Schema supports metadata, versioning, permissions
│ │
│ ├── STORY: Implement file upload functionality
│ │ └── AC: Users can upload files up to 100MB
│ │
│ ├── STORY: Create folder organization UI
│ │ └── AC: Users can create, rename, delete folders
│ │
│ └── STORY: Add document search capability
│ └── AC: Users can search by name, content, date
│
├── EPIC: Document Sharing
│ │
│ ├── STORY: Implement share link generation
│ ├── STORY: Add permission levels (view/edit)
│ └── STORY: Create sharing notification system
│
└── EPIC: Document Collaboration
│
├── STORY: Implement real-time co-editing
├── STORY: Add commenting functionality
└── STORY: Create version history view
Decomposition Questions:
Theme: "Improve Mobile Experience"
│
▼
Ask: What major initiatives contribute to this?
Epics:
├── "Responsive Design Overhaul"
├── "Mobile-Specific Features"
├── "Performance Optimization for Mobile"
├── "Touch Gesture Implementation"
└── "Offline Mode Support"
Decomposition Techniques:
1. BY WORKFLOW STEPS
Epic: User Registration
└── Stories: Enter details → Verify email → Set preferences → Complete
2. BY USER ROLES
Epic: Admin Dashboard
└── Stories: Super admin view → Manager view → Standard admin view
3. BY DATA TYPES
Epic: Import Functionality
└── Stories: CSV import → JSON import → Excel import
4. BY OPERATIONS (CRUD)
Epic: Contact Management
└── Stories: Create contact → Read/list → Update → Delete
5. BY ACCEPTANCE CRITERIA
Epic: Search Feature
└── Stories: Basic search → Filters → Sort → Save searches
SIZE REFERENCE
Theme:
├── Duration: Quarters to year
├── Team effort: Multiple teams possible
└── Story count: 50-200+ stories
Epic:
├── Duration: 2-8 weeks typically
├── Team effort: 1-2 teams
├── Story count: 5-20 stories
└── Story points: 40-150 points
Story:
├── Duration: 1-5 days
├── Team effort: 1-3 developers
├── Story points: 1-13 points (Fibonacci)
└── If > 13 points → Break down further
| Audience | Focus Level | Key Information |
|---|---|---|
| Executives | Themes | Strategic alignment, OKRs, ROI |
| Product Leaders | Epics | Roadmap, dependencies, timelines |
| Development Team | Stories | Acceptance criteria, tech details |
| Customers | Themes/Epics | Benefits, release timelines |
## Work Breakdown Structure
**Initiative:** [Name] **Date:** [Date]
### Theme Definition
**Theme:** [Name] **Objective:** [What we're trying to achieve] **Key Results:**
- [ ] KR1: [Measurable outcome]
- [ ] KR2: [Measurable outcome]
### Epic Breakdown
| Epic | Stories | Est. Sprints | Priority |
| ------ | ------- | ------------ | ------------ |
| Epic 1 | X | Y | High/Med/Low |
| Epic 2 | X | Y | High/Med/Low |
### Story Inventory (per Epic)
**Epic:** [Name]
| Story | Points | Sprint | Status |
| ----------------- | ------ | -------- | ------ |
| As a... I want... | X | Sprint N | To Do |
| As a... I want... | X | Sprint N | To Do |
### Dependencies
| Item | Depends On | Risk Level |
| ------------ | ------------ | ------------ |
| [Epic/Story] | [Dependency] | High/Med/Low |
### Release Plan
| Release | Epics Included | Target Date |
| ------- | -------------- | ----------- |
| v1.0 | Epic 1, 2 | [Date] |
| v1.1 | Epic 3 | [Date] |
ANTI-PATTERNS TO AVOID
❌ Epics that never end
→ Set clear scope and acceptance criteria
❌ Stories too large
→ If can't complete in sprint, break down
❌ Themes too vague
→ Must have measurable outcomes
❌ Skipping hierarchy levels
→ Theme → Story directly loses context
❌ Over-decomposition
→ Stories like "add button" lack value context
❌ Rigid structure
→ Allow refinement as learning happens
| Method | Combined Use |
|---|---|
| User Story Fundamentals | Story writing format and criteria |
| Kanban | Visualizing work flow across levels |
| Jobs to Be Done | Themes aligned with user jobs |
| Five Whys | Understanding why theme matters |
| Hypothesis Tree | Breaking down theme into testable parts |
HIERARCHY CHECKLIST
Theme:
□ Aligns with company strategy
□ Has measurable key results
□ Spans multiple epics
□ Clear owner assigned
Epic:
□ Delivers significant user value
□ Has defined start and end
□ Contains 5-20 stories
□ Fits in roadmap timeline
Story:
□ Follows "As a... I want... so that..." format
□ Meets INVEST criteria
□ Has acceptance criteria
□ Completable in single sprint
□ Estimable by team