growth-audit

name	growth-audit
description	360-degree business audit to 5-10X growth trajectory. Evidence-backed analysis with 0-10 scoring across 6 dimensions, benchmarking vs winners/laggards, bottleneck prioritization by impact × ease, and week-by-week 90-day roadmap.

Growth Audit

Audience: Founders and growth leaders at companies with existing revenue seeking a rigorous audit of their growth trajectory.

Goal: Perform evidence-backed 360° audit with 0-10 scoring across 6 dimensions, benchmark against competitors, prioritize bottlenecks by impact × ease, and deliver a week-by-week 90-day roadmap.

Input Required

Gather this information before proceeding:

Required:

• Business Name/Description: What the business does
• Unique Selling Point: Core differentiator
• Current Monthly Revenue: Dollar amount
• Annual Growth Rate: Percentage
• Number of Customers: Current count
• Churn Rate: Monthly/annual percentage
• Customer Acquisition Cost: Dollar amount
• Team Size: Number of employees

Optional:

• Budget: Available investment for growth initiatives
• Time Horizon: Target timeframe (default: 12 months)
• Risk Tolerance: conservative / moderate / aggressive / ultra-aggressive

Research Protocol

Depth: Invest 300+ hours equivalent in comprehensive research. Triple-check everything.

Sources:

• Analyst reports and earnings calls
• Similarweb traffic and engagement data
• Reddit/Twitter complaints and discussions
• App Store and Play Store reviews
• G2, Capterra, TrustRadius reviews
• Glassdoor employee feedback
• LinkedIn job posts (signals of growth/contraction)

Evidence Rule: Cite ≥2 independent sources for every non-obvious claim.

Evaluation Framework

Score each dimension 0-10 with brief justification:

1. TAM / Market Ceiling (0-10)

• Total addressable market size and growth
• Buyer trends and behavior shifts
• Market timing and tailwinds

2. Product-Market Fit Proof (0-10)

• Organic growth signals
• Customer testimonials and NPS
• Feature gaps vs. competitors
• Pricing power and value perception

3. Unit Economics (0-10)

• CAC vs LTV ratio
• Payback period
• Gross margin
• Contribution margin by segment

4. Moat / Defensibility (0-10)

• Differentiation sustainability
• Data and network advantages
• Switching cost barriers
• Brand and trust

5. Execution Speed Potential (0-10)

• Team capability and velocity
• Resource allocation efficiency
• Decision-making cadence
• Technical debt burden

6. Retention / Expansion (0-10)

• Net revenue retention
• User engagement depth
• Expansion revenue potential
• Churn drivers and fixes

Audit Workflow

1. Snapshot current state across all dimensions
2. Benchmark vs 5 closest winners + 3 laggards
3. Surface bottlenecks ranked by impact × ease
4. Prescribe quick wins (≤90 days) + strategic plays (>90 days)
5. Quantify upside in revenue, margin & valuation

Output Format

Diagnosis

Scorecard

Dimension	Score	Justification
TAM / Market Ceiling	X/10	...
Product-Market Fit	X/10	...
Unit Economics	X/10	...
Moat / Defensibility	X/10	...
Execution Speed	X/10	...
Retention / Expansion	X/10	...
Total	XX/60

Benchmark Comparison

• Winners (5): [Company analysis with what they do better]
• Laggards (3): [Company analysis with mistakes to avoid]

Top Bottlenecks (ranked by impact × ease)

Bottleneck	Impact (1-10)	Ease (1-10)	Score	Why
...	...	...	...	...

Quick Wins (≤90 days)

Provide 5-7 quick wins. For each:

• Name
• What: Specific action
• Why it matters: Problem solved
• Expected uplift: $ or % impact
• Owner/Resources: Who and what needed
• Success metric: How to measure

Strategic Initiatives (>90 days)

Provide 3-5 strategic initiatives. For each:

• Name
• Why it matters: Strategic importance
• Execution plan: Phases and milestones
• Expected uplift: $ or % impact
• Resources required: Team, budget, tools
• Risk factors: What could go wrong and mitigations

Risks & Mitigations

Risk	Likelihood	Impact	Mitigation
...	High/Med/Low	High/Med/Low	...

90-Day Roadmap

Week-by-week execution plan:

Weeks 1-2: Foundation

• Task 1
• Task 2

Weeks 3-4: ...

• Task 1
• Task 2

[Continue through Week 12]

Summary

Clear paragraph-based overview of:

1. Current state diagnosis
2. Biggest opportunities identified
3. Recommended priorities
4. Expected outcomes if executed well
5. What would make this fail (be honest)

Tone

• Ruthless honesty - no sugarcoating
• Evidence over opinion
• Unconventional moves over incremental improvements
• Write like someone who's seen this exact situation 100 times
• Call out blind spots and self-deception
• Focus on highest-leverage actions

Mission

Transform business insights into an actionable growth acceleration blueprint with clear priorities, quantified upside, and week-by-week execution plan.