ad-copy-generation-framework

name	ad-copy-generation-framework
description	Comprehensive 23-element Google Ads RSA copywriting framework with distribution formulas, sentiment scoring, and the "Four Words to Value" rule. Auto-invoke when user says "generate RSA copy", "write ad copy", "RSA framework", "headlines and descriptions", or asks for ad copywriting principles. Pure protocol skill, no scripts required.
allowed-tools	["Read"]

Ad Copy Generation Framework

Comprehensive Google Ads RSA copywriting framework with 23 elements, distribution formulas, and "Four Words to Value" rule for creating high-performing ad copy.

Auto-Invoke When

• Generating RSA headlines or descriptions
• Writing ad copy for Google Ads
• Optimizing existing ad copy
• Reviewing ad copy quality
• Training on ad copywriting principles

Key Features

• 3-Tier Element System: Mandatory, Preferred, and Optional elements
• Distribution Formula: 3 keyword + 2 social proof + 4 generic USP + 2 CTA + 1 pun + 3 flexible
• "Four Words to Value" Rule: Website headline optimization for cognitive momentum
• Character Constraints: 30 char headlines, 90 char descriptions (Google Ads limits)
• Sentiment Scoring: Target 0.8-1.0 positive sentiment
• Type Categorization: Headlines tagged by strategic type (keyword-focused, benefit-driven, emotional, etc.)

Framework Components

1. The 23 Elements

Organized into three tiers:

• Tier 1 (Mandatory): Always use - keyword placement, funnel matching, title case, CTA, continuity
• Tier 2 (Preferred): Strongly recommended - punctuation, timely language, features+benefits, single focus
• Tier 3 (Optional): Use strategically - FOMO, puns, competitor comparisons, DKI

See framework.md for complete list.

2. Distribution Formulas

Headlines (15 total):

• 3 keyword-focused
• 2 social proof
• 4 generic USPs
• 2 CTAs
• 1 pun
• 3 flexible

Descriptions (4 total):

• 2 with keyword + product USP + CTA
• 2 with keyword + generic USPs (no CTA)

See distribution.md for details.

3. Technical Specifications

• Headlines: 30 characters max (hard Google Ads limit)
• Descriptions: 90 characters max (hard Google Ads limit)
• Capitalize Each Word (Title Case)
• Use symbols/numbers where possible (!, ?, $, %)
• Positive sentiment (0.8-1.0 target)

See technical-specs.md for validation rules.

4. "Four Words to Value" Rule

Website headlines should deliver value in first 4 words:

• Start with verb (action-oriented)
• Subject/predicate structure (cognitive momentum)
• Use most important keyword
• Avoid "we" - use "you" (customer-focused)
• Imply value, not work

Example: "Get Emergency Plumbing Fixed Today" ^ ^ ^ ^ ^ Verb You Benefit Action Timeframe

See examples.md for more.

Integration with Other Skills

• Ad Copy Verification Standard: Only recommend extensions/ad copy from EXPLICITLY verified website content
• Mutation Safety: Agent outputs to Google Sheet (manual review before import)

Usage in Agents

Agents should invoke this skill when generating ad copy. The skill provides:

• Complete 23-element framework reference
• Distribution formulas for headline/description balance
• Validation rules for character limits
• Examples of good vs bad ad copy

Typical agent workflow:

1. Invoke skill to get framework
2. Gather inputs (keyword, USPs, reviews, business overview)
3. Generate headlines/descriptions following distribution formula
4. Validate against technical specs
5. Output with character counts and types

Files in This Skill

• SKILL.md - This file (auto-invoke description)
• framework.md - Complete 23-element framework with principles
• distribution.md - Headline/description generation formulas
• technical-specs.md - Character limits, formatting, validation rules
• examples.md - Good/bad examples, "Four Words to Value" demos