菜单
深度调研竞品并生成交互式 HTML 竞争卡片，包含产品对比矩阵和销售话术。触发词：「竞争情报」「调研竞品」「我们和 [竞品] 怎么比」「[竞品] 的战卡」。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
文档创作年度报告：主要借助 `aily-doc` 获取用户年度文档信息（数量、点赞、评论、PV、UV 等），并基于这些指标与代表性文档产出年度总结型飞书云文档。
商业计划书：强调市场机会、产品与商业模式、竞争、团队、财务与风险，形成可评审BP。
季度/年度业务汇报：围绕指标达成、业务进展、问题与对策输出结构化业务汇报。
公司调研：基于官方与公开信息输出公司概况、业务结构、竞争位置、经营与风险的结构化研究。
竞品分析：通过统一维度对比产品与市场信息，形成结构化对比结论与机会点。
概念解释：由浅入深讲清概念的定义、原理与本质，面向不同知识背景的读者。
| name | competitive-intelligence |
| label | 竞争情报 |
| description | 深度调研竞品并生成交互式 HTML 竞争卡片，包含产品对比矩阵和销售话术。触发词：「竞争情报」「调研竞品」「我们和 [竞品] 怎么比」「[竞品] 的战卡」。 |
Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.
┌─────────────────────────────────────────────────────────────────┐
│ COMPETITIVE INTELLIGENCE │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone via web search) │
│ ✓ Competitor product deep-dive: features, pricing, positioning │
│ ✓ Recent releases: what they've shipped in last 90 days │
│ ✓ Your company releases: what you've shipped to counter │
│ ✓ Differentiation matrix: where you win vs. where they win │
│ ✓ Sales talk tracks: how to position against each competitor │
│ ✓ Landmine questions: expose their weaknesses naturally │
├─────────────────────────────────────────────────────────────────┤
│ OUTPUT: Interactive HTML Battlecard │
│ ✓ Comparison matrix overview │
│ ✓ Clickable tabs for each competitor │
│ ✓ Dark theme, professional styling │
│ ✓ Self-contained HTML file — share or host anywhere │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when you connect your tools) │
│ + CRM: Win/loss data, competitor mentions in closed deals │
│ + Docs: Existing battlecards, competitive playbooks │
│ + Chat: Internal intel, field reports from colleagues │
│ + Transcripts: Competitor mentions in customer calls │
└─────────────────────────────────────────────────────────────────┘
When you run this skill, I'll ask for context:
Required:
Optional:
If I already have your seller context from a previous session, I'll confirm and skip the questions.
| Connector | What It Adds |
|---|---|
| CRM | Win/loss history against each competitor, deal-level competitor tracking |
| Docs | Existing battlecards, product comparison docs, competitive playbooks |
| Chat | Internal chat intel (e.g. 飞书 IM) — what your team is hearing from the field |
| Transcripts | Competitor mentions in customer calls, objections raised |
No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.
The skill generates a self-contained HTML file with:
Overview comparing you vs. all competitors at a glance:
Each competitor gets a clickable card that expands to show:
<!DOCTYPE html>
<html>
<head>
<title>Battlecard: [Your Company] vs Competitors</title>
<style>
/* Dark theme, professional styling */
/* Tabbed navigation */
/* Expandable cards */
/* Responsive design */
</style>
</head>
<body>
<!-- Header with your company + date -->
<header>
<h1>[Your Company] Competitive Battlecard</h1>
<p>Generated: [Date] | Competitors: [List]</p>
</header>
<!-- Tab Navigation -->
<nav class="tabs">
<button class="tab active" data-tab="matrix">Comparison Matrix</button>
<button class="tab" data-tab="competitor-1">[Competitor 1]</button>
<button class="tab" data-tab="competitor-2">[Competitor 2]</button>
<button class="tab" data-tab="competitor-3">[Competitor 3]</button>
</nav>
<!-- Comparison Matrix Tab -->
<section id="matrix" class="tab-content active">
<h2>Head-to-Head Comparison</h2>
<table class="comparison-matrix">
<!-- Feature rows with you vs each competitor -->
</table>
<h2>Quick Win/Loss Guide</h2>
<div class="win-loss-grid">
<!-- Per-competitor: when you win, when you lose -->
</div>
</section>
<!-- Individual Competitor Tabs -->
<section id="competitor-1" class="tab-content">
<div class="battlecard">
<div class="profile"><!-- Company info --></div>
<div class="differentiation"><!-- Where they win / you win --></div>
<div class="talk-tracks"><!-- Scenario-based positioning --></div>
<div class="objections"><!-- Common objections + responses --></div>
<div class="landmines"><!-- Questions to ask --></div>
</div>
</section>
<script>
// Tab switching logic
// Expand/collapse sections
</script>
</body>
</html>
:root {
/* Dark theme base */
--bg-primary: #0a0d14;
--bg-elevated: #0f131c;
--bg-surface: #161b28;
--bg-hover: #1e2536;
/* Text */
--text-primary: #ffffff;
--text-secondary: rgba(255, 255, 255, 0.7);
--text-muted: rgba(255, 255, 255, 0.5);
/* Accent (your brand or neutral) */
--accent: #3b82f6;
--accent-hover: #2563eb;
/* Status indicators */
--you-win: #10b981;
--they-win: #ef4444;
--tie: #f59e0b;
}
If first time:
1. Ask: "What company do you work for?"
2. Ask: "What do you sell? (product/service in one line)"
3. Ask: "Who are your main competitors? (up to 5)"
4. Store context for future sessions
If returning user:
1. Confirm: "Still at [Company] selling [Product]?"
2. Ask: "Same competitors, or any new ones to add?"
Web searches:
1. "[Your company] product" — current offerings
2. "[Your company] pricing" — pricing model
3. "[Your company] news" — recent announcements (90 days)
4. "[Your company] product updates OR changelog OR releases" — what you've shipped
5. "[Your company] vs [competitor]" — existing comparisons
For each competitor, run:
1. "[Competitor] product features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] product updates OR changelog OR releases" — what they've shipped
5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] customers" — who uses them
8. "[Competitor] careers" — hiring signals (growth areas)
If CRM connected:
1. Query closed-won deals with competitor field = [Competitor]
2. Query closed-lost deals with competitor field = [Competitor]
3. Extract win/loss patterns
If docs connected:
1. Search for "battlecard [competitor]"
2. Search for "competitive [competitor]"
3. Pull existing positioning docs
If chat connected:
1. Search for "[Competitor]" mentions (last 90 days)
2. Extract field intel and colleague insights
If transcripts connected:
1. Search calls for "[Competitor]" mentions
2. Extract objections and customer quotes
1. Structure data for each competitor
2. Build comparison matrix
3. Generate individual battlecards
4. Create talk tracks for each scenario
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].html
competitor:
name: "[Name]"
website: "[URL]"
profile:
founded: "[Year]"
funding: "[Stage + amount]"
employees: "[Count]"
target_market: "[Who they sell to]"
pricing_model: "[Per seat / usage / etc.]"
market_position: "[Leader / Challenger / Niche]"
what_they_sell: "[Product summary]"
their_positioning: "[How they describe themselves]"
recent_releases:
- date: "[Date]"
release: "[Feature/Product]"
impact: "[Why it matters]"
where_they_win:
- area: "[Area]"
advantage: "[Their strength]"
how_to_handle: "[Your counter]"
where_you_win:
- area: "[Area]"
advantage: "[Your strength]"
proof_point: "[Evidence]"
pricing:
model: "[How they charge]"
entry_price: "[Starting price]"
enterprise: "[Enterprise pricing]"
hidden_costs: "[Implementation, etc.]"
talk_track: "[How to discuss pricing]"
talk_tracks:
early_mention: "[Strategy if they come up early]"
displacement: "[Strategy if customer uses them]"
late_addition: "[Strategy if added late to eval]"
objections:
- objection: "[What customer says]"
response: "[How to handle]"
landmines:
- "[Question that exposes their weakness]"
win_loss: # If CRM connected
win_rate: "[X]%"
common_win_factors: "[What predicts wins]"
common_loss_factors: "[What predicts losses]"
## ✓ Battlecard Created
[View your battlecard](file:///path/to/[YourCompany]-battlecard-[date].html)
---
**Summary**
- **Your Company**: [Name]
- **Competitors Analyzed**: [List]
- **Data Sources**: Web research [+ CRM] [+ Docs] [+ Transcripts]
---
**How to Use**
- **Before a call**: Open the relevant competitor tab, review talk tracks
- **During a call**: Reference landmine questions
- **After win/loss**: Update with new intel
---
**Sharing Options**
- **Local file**: Open in any browser
- **Host it**: Upload to Netlify, Vercel, or internal wiki
- **Share directly**: Send the HTML file to teammates
---
**Keep it Fresh**
Run this skill again to refresh with latest intel. Recommended: monthly or before major deals.
Competitive intel gets stale. Recommended refresh:
| Trigger | Action |
|---|---|
| Monthly | Quick refresh — new releases, news, pricing changes |
| Before major deal | Deep refresh for specific competitor in that deal |
| After win/loss | Update patterns with new data |
| Competitor announcement | Immediate update on that competitor |