菜单
When the user wants to check Local Services Ads rankings, see who's ranking in LSA results, monitor LSA competitive landscape, or track LSA ranking changes. Trigger on "LSA rankings," "Local Services Ads," "Google Guaranteed," "Google Screened," "who's ranking in LSAs," or "LSA competitors."
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
When the user wants to audit, review, or diagnose a business's local search presence. Also use when the user mentions "local SEO audit," "why am I not showing up on Google Maps," "local search issues," "local ranking problems," "GBP audit," or "local presence check." For geogrid-specific analysis, see geogrid-analysis. For GBP-only optimization, see gbp-optimization.
Quick-reference for which skills to load together based on what the user is asking. Load this FIRST when a local SEO request comes in and you're unsure which skills to activate. This prevents loading all skills when you only need 2-3.
Generate complete semantic content briefs for local SEO content — location pages, service pages, blog posts, FAQ content, and pillar pages. Use this skill when the user needs a content brief for any piece of local SEO content, has a concept cluster from local-content-strategy and needs to brief the content, asks "what should this page cover", "brief me on [topic] for local SEO", "what concepts should my location page cover", or needs to know what depth to cover each topic at. Also trigger when producing briefs in bulk for a content production run. This skill combines semantic content brief methodology (concept coverage, entity requirements, depth assignments, question mapping) with local SEO specificity (geo-modified entities, local intent signals, GBP-to-page consistency, local schema requirements, AI visibility considerations). Output is a complete brief that a writer or Claude CLI generation loop can execute directly.
Build a complete local content strategy from keyword research output. Use this skill when the user has completed keyword research and needs to organize keywords into concept clusters, assign each cluster to the right content vehicle (location page, GBP service, blog post, FAQ, near-me GBP signal), select geogrid tracking keywords, confirm GBP category and service additions, and design the internal linking architecture. Also trigger when the user asks "what content should I build", "how do I organize these keywords", "what pages do I need", "what should I track on geogrids", or provides a keyword list and asks what to do with it. This skill bridges keyword research and content brief production — it is the strategy layer between research and execution.
Manages persistent work state (briefs) for local SEO engagements. Automatically load this skill when starting work on a specific business or location, when a user says "resume," "continue," "pick up where we left off," or references a specific client or location by name. Also load when any tool call is about to be made for a business, that's the trigger to create or update a brief. Load when receiving output from a scheduled task.
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
| name | lsa-spy-tool |
| description | When the user wants to check Local Services Ads rankings, see who's ranking in LSA results, monitor LSA competitive landscape, or track LSA ranking changes. Trigger on "LSA rankings," "Local Services Ads," "Google Guaranteed," "Google Screened," "who's ranking in LSAs," or "LSA competitors." |
| metadata | {"version":"1.0.0","author":"Garrett Smith"} |
You have direct access to LSA Spy via MCP. This skill tells you WHEN to use each operation and WHAT to do with the results.
| You Need | Use LSA Spy | Use Instead |
|---|---|---|
| Who's ranking in LSA results right now | ✅ | — |
| LSA ranking changes over time | ✅ | — |
| Find a specific business in LSA results | ✅ | — |
| Which markets have LSA coverage | ✅ | — |
| Map pack / organic rankings | ❌ | Local Falcon |
| LSA ad setup and optimization strategy | ❌ Use LSA Spy for data, then | lsa-ads skill for strategy |
| Keyword search volume | ❌ | Semrush, Ahrefs |
When: User asks "who's ranking in LSAs" or "how are we doing in LSAs" for a market.
list_markets — find the relevant market ID by category + cityget_rankings — current top-ranking businesses with positionsfind_business with the business nameWhat the data tells you:
When: User wants the full competitive landscape, not just who's ranking right now.
list_markets — find market IDget_businesses — ALL businesses that have appeared, with average rank and appearance frequencyWhat to look for:
When: User wants to track movement — who's going up, who's going down.
list_markets — find market IDget_ranking_changes — set days parameter (7 for weekly, 30 for monthly view)What the changes tell you:
When: User considering entering LSAs or wants strategic overview.
list_markets — see all tracked marketsget_market_details — see tracked search queries for a specific marketget_rankings + get_businesses — understand competitive densityLSA rankings are NOT like organic/map pack. The primary factors:
| What You See | What It Means |
|---|---|
| Same 3 businesses always in top 3 | They have review + responsiveness advantage — hard to displace without matching both |
| High turnover in rankings | Market is competitive, small changes in signals cause movement |
| Business with fewer reviews ranking higher | Likely better responsiveness score or closer proximity |
| Business disappeared suddenly | Badge issue, budget exhausted, or suspension |
| Many businesses with similar rank | Tight competition — reviews and responsiveness are the tiebreakers |
| What You Found | Next Action | Skill |
|---|---|---|
| User not ranking in LSAs | Check if LSA profile is set up, verify Google Guaranteed/Screened badge | lsa-ads |
| User ranking but in position 5+ | Diagnose: reviews, responsiveness, budget | lsa-ads, review-management |
| Competitor has way more reviews | Build review generation strategy to close gap | review-management |
| User wants to enter a new LSA market | Assess competitive density, review requirements, estimated budget | lsa-ads |
| LSA data needs to go in a client report | Include LSA rankings alongside organic/map pack data | local-reporting |
| Want to compare LSA vs organic visibility | Run Local Falcon scan for same keywords | local-falcon-tool |
Default next step: LSA rankings without review context are incomplete. Always check the user's review count and rating against the top 3 LSA competitors before making recommendations.