content-strategy

name	content-strategy
description	Plan a practical content strategy that connects business goals to topics, formats, and distribution. Use when users ask what to publish, how to build content pillars, how to prioritize ideas, or how to create a roadmap for organic and demand generation growth.

Content Strategy

Use this skill to turn vague content goals into a measurable publishing system.

Workflow

1. Define strategic inputs.

• Capture ICP, offer positioning, and primary growth objective.
• Identify the main constraint: traffic, conversion quality, or trust.
• Confirm timeline, budget, and team capacity.

2. Gather evidence.

• Use available keyword data, sales calls, support tickets, and existing analytics.
• Extract recurring pains, objections, and buyer language.
• Identify what existing content is already performing.

3. Build pillar and cluster structure.

• Define 3-5 core pillars tightly aligned to product outcomes.
• Create cluster topics per pillar by buyer intent and demand.
• Separate searchable topics from shareable topics.

4. Map to funnel stages.

• Assign topics to awareness, consideration, decision, and expansion stages.
• Choose the best format per stage (guide, comparison, case study, template, short post).
• Ensure each topic has one clear conversion path.

5. Prioritize backlog.

• Score opportunities by impact, confidence, effort, and time to value.
• Select quick wins plus long-horizon compounds.
• Remove ideas that lack clear audience fit or measurable intent.

6. Build execution plan.

• Produce a 90-day calendar with owner, brief, and publish date.
• Define briefing standards, QA criteria, and repurposing paths.
• Add internal linking and distribution expectations for each asset.

7. Define measurement model.

• Track leading metrics (impressions, clicks, engagement quality).
• Track lagging metrics (pipeline influence, signups, revenue contribution).
• Set review cadence and clear kill/iterate rules.

Output Rules

• Return strategy as a prioritized table plus 90-day plan.
• Tie every topic to a business objective and audience segment.
• Avoid generic ideation lists without execution detail.
• Include explicit assumptions when data is missing.