campaign-builder

name	campaign-builder
description	Use when building marketing campaigns - creates email sequences, social media post series, and ad copy with platform-specific formatting and constraints

Campaign Builder

Overview

Build multi-channel campaign sequences: email, social, and ads. Respects platform-specific constraints and formats.

Announce at start: "I'm using the campaign-builder skill to create the campaigns."

Process

Step 1: Context gathering

• Read existing docs: content strategy, positioning, personas, launch plan
• Ask the output mode question (minimal vs full)

Step 2: Select campaign types

Ask which to build (can select multiple):

• Email sequence (welcome/nurture, launch announcement, post-launch follow-up)
• Social campaign (platform-specific post series)
• Ad copy (headlines, descriptions, CTAs for paid channels)

Step 3: Build each selected campaign

Present each campaign individually for validation.

Email Sequences

1. Map the sequence: trigger → email 1 → wait period → email 2 → ...
2. Per email:
   • Subject line (+ A/B variant)
   • Preview text
   • Body copy (keep concise - emails are scanned, not read)
   • CTA (single, clear action)
3. Recommend sequence length (3-5 emails for launch, push back on longer)

Social Campaigns

1. Ask which platforms (Twitter/X, LinkedIn, Instagram, etc.)
2. Per platform, respect constraints:
   • Twitter/X: 280 chars, thread format for longer content
   • LinkedIn: 3000 chars, professional tone, no hashtag overload
   • Instagram: caption + visual direction, hashtag strategy
3. Create post series tied to content calendar
4. Include posting schedule

Ad Copy

1. Ask which ad platforms (Google, Meta, LinkedIn, etc.)
2. Per platform, respect character limits:
   • Google Ads: 30 char headlines, 90 char descriptions
   • Meta Ads: 40 char headline, 125 char primary text
   • LinkedIn Ads: 70 char headline, 150 char intro text
3. Create 3-5 headline/description variants per platform
4. Suggest audience targeting aligned to personas

Step 4: Write output

• Write to docs/marketing/campaigns/ (one file per campaign type):
  • email-launch-sequence.md
  • social-launch-campaign.md
  • ad-copy.md
• Full mode adds: email templates as HTML, social posts as ready-to-copy text with character counts, ad copy as CSV

Step 5: Handoff

• If landing page exists, link campaigns to drive traffic there
• Suggest globalcoder-marketing:launch-retrospective after launch

Key Principles

• Platform constraints are non-negotiable - respect character limits, format requirements
• A/B variants - always provide at least 2 subject lines and headlines
• Concise over clever - clear messaging outperforms creative wordplay
• One CTA per piece - don't split attention across multiple actions