full-launch

name	full-launch
description	Use when starting marketing for a new product or brand from scratch - guided workflow through all marketing phases from research to launch

Full Launch Workflow

Overview

Guided end-to-end marketing workflow for new products. Walks through each phase in sequence, invoking the right skill at each step. Tracks progress via docs/marketing/ files and lets you resume mid-workflow.

Announce at start: "I'm using the full-launch skill to guide you through the complete marketing workflow."

Process

Step 1: Context and progress check

Check which docs/marketing/ files already exist:

File exists	Phase complete
market-research.md	Market research
customer-personas.md	Customer personas
brand-identity.md	Brand identity
positioning-strategy.md	Positioning strategy
launch-plan.md	Launch plan
content-strategy.md	Content strategy
landing-page.md	Landing page
campaigns/*.md	Campaigns
launch-retrospective.md	Retrospective

If files exist, summarize: "You've already completed: [list]. Next phase is [phase]. Want to continue from there, redo any phase, or start fresh?"

If no files exist, ask: "What product or brand are we launching?" Then proceed to Phase 1.

Step 2: Walk through phases

Invoke each skill in order using the Skill tool. After each skill completes and writes its output file, present the checkpoint:

digraph workflow {
    rankdir=TB;
    node [shape=box];

    "Context check" -> "Phase 1: Market Research";
    "Phase 1: Market Research" -> "Checkpoint";
    "Checkpoint" -> "Phase 2: Customer Personas" [label="continue"];
    "Checkpoint" -> "Skip to next phase" [label="skip"];
    "Checkpoint" -> "Stop here" [label="stop"];
    "Phase 2: Customer Personas" -> "Checkpoint 2";
    "Checkpoint 2" -> "Phase 3: Brand Identity" [label="continue"];
    "Phase 3: Brand Identity" -> "Checkpoint 3";
    "Checkpoint 3" -> "Phase 4: Positioning Strategy" [label="continue"];
    "Phase 4: Positioning Strategy" -> "Checkpoint 4";
    "Checkpoint 4" -> "Phase 5: Launch Plan" [label="continue"];
    "Phase 5: Launch Plan" -> "Checkpoint 5";
    "Checkpoint 5" -> "Phase 6: Content Strategy" [label="continue"];
    "Phase 6: Content Strategy" -> "Checkpoint 6";
    "Checkpoint 6" -> "Phase 7: Landing Page" [label="continue"];
    "Phase 7: Landing Page" -> "Checkpoint 7";
    "Checkpoint 7" -> "Phase 8: Campaigns" [label="continue"];
    "Phase 8: Campaigns" -> "Done";
    "Done" -> "Phase 9: Retrospective" [label="post-launch"];
}

Phase sequence

Phase	Skill to invoke	Output file
1	globalcoder-marketing:market-research	docs/marketing/market-research.md
2	globalcoder-marketing:customer-personas	docs/marketing/customer-personas.md
3	globalcoder-marketing:brand-identity	docs/marketing/brand-identity.md
4	globalcoder-marketing:positioning-strategy	docs/marketing/positioning-strategy.md
5	globalcoder-marketing:launch-plan	docs/marketing/launch-plan.md
6	globalcoder-marketing:content-strategy	docs/marketing/content-strategy.md
7	globalcoder-marketing:landing-page	docs/marketing/landing-page.md
8	globalcoder-marketing:campaign-builder	docs/marketing/campaigns/*.md
9	globalcoder-marketing:launch-retrospective	docs/marketing/launch-retrospective.md

Phase 9 (retrospective) is only suggested post-launch — don't include it in the main flow.

Checkpoint format

After each phase completes:

Phase N complete. [skill name] output saved to docs/marketing/[file].md.

Next up: [Phase N+1 name] — [one-sentence description of what it does].

Continue to next phase, skip it, or stop here?

Resuming

If the user returns mid-workflow (files already exist), pick up where they left off. Don't re-run completed phases unless explicitly asked.

Key Principles

• One phase at a time — never run multiple phases without a checkpoint
• Respect existing work — check for files before each phase, skip what's done
• Let them stop anytime — every checkpoint offers an exit
• Each skill runs fully — don't abbreviate skills when called from this workflow
• Retrospective is post-launch — suggest it at the end but don't run it in the main flow