launch-plan

name	launch-plan
description	Use when planning a product launch - builds a phased timeline with channels, milestones, owners, and KPIs

Launch Plan

Overview

Build a phased launch timeline with channels, milestones, and KPIs. The master coordination document for the entire go-to-market effort.

Announce at start: "I'm using the launch-plan skill to build the go-to-market timeline."

Process

Step 1: Context gathering

• Read existing docs: positioning strategy, personas, brand identity
• Ask the output mode question (minimal vs full)

Step 2: Scoping questions (one at a time)

1. What's the target launch date? (specific date / "as soon as ready" / "exploring timeline")
2. What's the budget range? (none / small <$1k / moderate $1-10k / significant $10k+)
3. What channels are already established? (email list size, social followers, community, website traffic)
4. What's the launch style? (soft launch to small group / public beta / big-bang public launch)
5. Who's executing? (solo / small team / cross-functional team)

Step 3: Build phased plan

Present each phase separately for validation:

Pre-launch (weeks/months before)

• Build anticipation: waitlist, teaser content, early access program
• Partnerships and outreach: identify allies, press contacts, influencers
• Assets: landing page, email sequences, social content queue
• Internal: team alignment, support documentation

Launch week

• Coordinated push: announcement post, email blast, social campaign
• Community: Product Hunt / Hacker News / relevant communities (if applicable)
• Press/outreach: send to prepared contacts
• Monitor: track metrics in real-time, respond to feedback

Post-launch (weeks after)

• Sustain momentum: follow-up content, case studies, testimonials
• Iterate: adjust messaging based on early feedback
• Expand: new channels, partnerships, content

For each action: owner (if team), channel, timeline, success metric.

Step 4: Write output

• Write docs/marketing/launch-plan.md
• Full mode adds: launch checklist with checkboxes, milestone timeline as JSON, KPI tracking template

Step 5: Handoff

• Suggest globalcoder-marketing:content-strategy to flesh out content needs
• If globalcoder-workflow is available: "This plan has independent workstreams. Use globalcoder-workflow:writing-plans to break them into executable tasks."

Key Principles

• Phase by phase - don't dump the whole timeline, validate incrementally
• Realistic scope - match plan ambition to team size and budget
• Every action has a metric - if you can't measure it, reconsider it
• Channels over tactics - focus on where personas actually are, not trendy platforms