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Use when making changes to Google Ads Search campaigns: tool parameters for bid adjustments, budget changes, negation, query isolation.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
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Use for any GA4 query whose result will be reported back to the user. Covers conversions ≠ transactions distinction, channel-subset-sum trap with sessionDefaultChannelGroup, intraday partial-data discipline, Paid Social aggregation rules, API-vs-UI attribution mismatch.
| name | google-ads-search-execution |
| description | Use when making changes to Google Ads Search campaigns: tool parameters for bid adjustments, budget changes, negation, query isolation. |
Tool parameters and processes for implementing search campaign changes. Load this after completing analysis with search-analysis.
When to increase bids (5–10%):
Keyword-level bid change:
{
"customer_id": "<CUSTOMER_ID>",
"entity_type": "keyword",
"entity_id": "<KEYWORD_ID>",
"parent_id": "<AD_GROUP_ID>",
"updates": { "cpc_bid_micros": "<CURRENT_BID * 1.05 to 1.10>" }
}
Ad group-level bid change:
{
"customer_id": "<CUSTOMER_ID>",
"entity_type": "ad_group",
"entity_id": "<AD_GROUP_ID>",
"parent_id": "<CAMPAIGN_ID>",
"updates": { "cpc_bid_micros": "<CURRENT_BID * 1.05 to 1.10>" }
}
Tool: google_ads_update_entity
When to increase budget (10–20%):
{
"customer_id": "<CUSTOMER_ID>",
"entity_type": "campaign_budget",
"entity_id": "<BUDGET_ID>",
"updates": { "amount_micros": "<CURRENT_BUDGET * 1.10 to 1.20>" }
}
Tool: google_ads_update_entity
Immediate negation (Q5): free, cheap, diy, how to, job, salary, course, pdf, meaning, used, repair.
Conditional negation (Q4): Cost ≥ 1× target CPA AND conversions = 0, OR CPA ≥ 1.5× target.
Action: Add terms to shared negative keyword list at campaign or account level.
When Q1 queries are mixed with Q2–Q5 and CPA on Q1 is below target but overall CPA is above target: