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jtbd-map

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更新时间2026年4月7日 14:17

Map user Jobs to be Done across functional, emotional, and social dimensions. Based on Christensen's JTBD theory.

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haabe

haabe/tic-tac-toe

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Jobs to be Done Mapping

People "hire" products to get jobs done. Map ALL three dimensions. Source: Christensen.

Job Statement Format

"When [situation], I want to [motivation], so I can [expected outcome]"

Three Dimensions (all required)

Dimension	Question	Example
Functional	What do they need to accomplish?	"Transfer money to a friend"
Emotional	How do they need to feel?	"Feel confident the money arrived safely"
Social	How does it affect relationships/status?	"Not look cheap by splitting the bill awkwardly"

Discovery Process

Conduct Torres-style interviews (past behavior, not hypothetical)
Listen for "hiring" language: "I started using X when...", "I switched because..."
Listen for "firing" language: "I stopped using X when...", "I was frustrated by..."
Map: situation -> motivation -> outcome for each job
Identify underserved outcomes: importance - satisfaction = opportunity score
Look for non-consumption: people who have the job but use NO solution

Output

Update canvas/jobs-to-be-done.yml with discovered jobs, hiring/firing criteria, and underserved outcomes.

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name	jtbd-map
description	Map user Jobs to be Done across functional, emotional, and social dimensions. Based on Christensen's JTBD theory.

Jobs to be Done Mapping

People "hire" products to get jobs done. Map ALL three dimensions. Source: Christensen.

Job Statement Format

"When [situation], I want to [motivation], so I can [expected outcome]"

Three Dimensions (all required)

Dimension	Question	Example
Functional	What do they need to accomplish?	"Transfer money to a friend"
Emotional	How do they need to feel?	"Feel confident the money arrived safely"
Social	How does it affect relationships/status?	"Not look cheap by splitting the bill awkwardly"

Discovery Process

Conduct Torres-style interviews (past behavior, not hypothetical)
Listen for "hiring" language: "I started using X when...", "I switched because..."
Listen for "firing" language: "I stopped using X when...", "I was frustrated by..."
Map: situation -> motivation -> outcome for each job
Identify underserved outcomes: importance - satisfaction = opportunity score
Look for non-consumption: people who have the job but use NO solution

Output

Update canvas/jobs-to-be-done.yml with discovered jobs, hiring/firing criteria, and underserved outcomes.