one-pager

name	one-pager
description	Help PMs write feature one-pagers — lighter than a PRD, used for quick alignment. Use when you need to align stakeholders without a full spec.

One-Pager

Help PMs write feature one-pagers: lightweight alignment documents that capture the essentials without the full structure of a PRD. Ideal for quick buy-in and shared understanding.

When to Use

• Aligning stakeholders before a full PRD
• Pitching a new feature or initiative
• Quick spec for a small scope
• When a full PRD is overkill
• Exploratory or early-stage ideas

Process / Template

1. Gather Core Information

• What is the feature or initiative?
• Who is it for? (persona/segment)
• What problem does it solve?
• What does success look like? (metric or outcome)
• What's the proposed approach?

2. Use the One-Pager Structure

Title & One-Liner

• Feature name and 1-sentence description

Problem

• Customer problem (1–2 sentences)
• Optional: business problem or opportunity

Proposed Solution

• What we're building (3–5 bullets)
• Key flows or changes
• Out of scope (what we're not doing)

Success Metrics

• Primary metric and target
• How we'll measure

Risks & Assumptions

• Key assumptions we're making
• Risks or unknowns

Timeline

• High-level milestones (optional)
• Target launch or phase

Open Questions

• Decisions needed
• Dependencies to resolve

3. Keep It Tight

• Aim for 1 page (or equivalent in markdown)
• Bullets over paragraphs
• No more than 5–7 sections
• Skip implementation detail

4. Validate Alignment

• Does it answer: What? Why? Who? How we'll know?
• Can a stakeholder understand it in 2 minutes?
• Are open questions explicit?

Output

A One-Pager document that:

• Fits on one page or screen
• Enables quick alignment
• Can be expanded into a PRD later
• Serves as a shared reference for the team