google-ads-launch

name	google-ads-launch
description	Google Ads campaign launch best practices using burnr8 MCP tools. Keyword research, ad group structure, RSA copy, and post-launch checklist.
license	MIT
metadata	{"version":"0.6.1","author":"Harrison Hesslink","category":"advertising","updated":"2026-04-05T00:00:00.000Z"}

Campaign Launch Guide

Use this skill with the burnr8 MCP tools to plan and launch a new search campaign.

Pre-Launch Checklist

Before launching, confirm with the user:

• What product/service is being promoted?
• What is the landing page URL?
• What is the daily budget?
• What is the target CPA or ROAS?
• Who is the ideal customer?

Step 1: Keyword Research

Call research_keywords with seed keywords from the product description.

Evaluate results by:

• Monthly search volume: ignore < 100/mo
• Competition level: prefer LOW/MEDIUM for new campaigns
• Top-of-page bid: sets CPC expectations

NOTE: research_keywords requires an account with active campaigns and billing enabled. If it returns empty results, ask the user for keywords manually.

Step 2: Campaign Structure

Recommend themed ad groups. Each ad group should:

• Have 5-15 tightly related keywords
• Share a common intent (e.g., "buy X" vs "X reviews")
• Start with Broad Match + Maximize Conversions (Smart Bidding needs data)

Do NOT create SKAGs (single keyword ad groups) — they fragment data and hurt Smart Bidding.

Step 3: Write Ad Copy

Write 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each).

Headline angles — use variety across all of these:

• Keyword: include the primary keyword verbatim
• CTA: "Start Free", "Try Now", "Get Started"
• Price/Offer: "$9.99/mo", "7-Day Free Trial"
• Social Proof: "Join 5,000+ Users", "Rated #1"
• Feature: "AI-Powered", "1200+ Questions"
• Pain Point: "Stop Wasting Time", "Struggling With..."
• Differentiator: "Unlike Competitor", "No Credit Card"

Do NOT pin headlines unless strategically necessary — it reduces RSA flexibility.

Step 4: Launch

Call launch_campaign with all components. It creates:

• Budget (daily, non-shared, explicitly_shared=false)
• Campaign (PAUSED, Search, correct network settings)
• Ad group with keywords (Broad match)
• Responsive Search Ad

Step 5: Post-Launch Checklist

After launch_campaign succeeds:

1. Confirm campaign is PAUSED (it always starts paused)
2. Verify geo targeting: call get_geo_target_type_setting — should be PRESENCE not PRESENCE_OR_INTEREST
3. Recommend adding extensions:
   • 4+ sitelinks (call create_sitelink)
   • 4+ callouts (call create_callout)
   • Structured snippets (call create_structured_snippet)
4. Remind user: enable campaign only when ready (set_campaign_status requires confirm=true)
5. Set expectations: wait 2 weeks for learning phase before optimizing