Generate a complete Comparative Market Analysis (CMA) for any residential property. Use this skill whenever a user provides property details and asks for a CMA, pricing recommendation, home valuation, what their house is worth, how to price a listing, or comparable sales analysis. Also use when a seller is pushing back on price or asking "why should I list at X." Produces a full CMA with comparable properties, price adjustments, absorption rate, and a clear pricing recommendation with conservative/market/aggressive tiers.
Run a compliance audit on any real estate transaction, listing, or marketing piece. Use this skill whenever a user asks to check if a transaction is compliant, whether disclosures are complete, if marketing copy has fair housing issues, whether a contract is missing signatures, or "what could go wrong legally with this deal." Also use when a complaint has been received or a deal is falling apart and liability exposure needs to be assessed. Produces a disclosure checklist, fair housing marketing review, and deal risk flag report.
Underwrite any residential investment property with a full financial model including NOI, cap rate, cash-on-cash return, DSCR, and 5-year projection. Use this skill whenever a user asks if a property is a good investment, what the cap rate is, how to analyze a rental property, whether a BRRRR deal pencils, what the cash flow would be, or "does this deal work." Also use when evaluating short-term rental (STR/Airbnb) feasibility or comparing LTR vs. STR returns. Produces a complete underwriting summary with a clear deal verdict.
Write compelling, story-first MLS listing descriptions and property marketing copy for any residential property. Use this skill whenever a user asks to write a listing description, property bio, MLS copy, listing blurb, or "what to say about this house." Also use when a user pastes specs and asks to make them sound good, or when existing copy is generic and needs rewriting. Produces copy that sells the lifestyle, not just the specs — in Marcus's voice: no clichés, no "charming," no "cozy."
Build a complete, customized listing presentation for a seller meeting. Use this skill whenever a user asks to prepare for a listing presentation, write a pitch to a seller, create a pre-listing package, handle seller objections, or "what do I say when I meet with the seller." Also use when competing against other agents for the same listing. Produces a full presentation script with market section, pricing walk-through, marketing plan summary, objection handlers, and a strong close.
Generate a professional neighborhood or city real estate market report with absorption rate, price trends, inventory analysis, and buyer/seller guidance. Use this skill whenever a user asks for a market update, neighborhood stats, how the market is doing, what inventory looks like, what absorption rate means for a specific area, or needs a shareable market report for a client or social post. Also use when preparing talking points for a listing presentation's market section. Produces a full market report with data tables, plain-language interpretation, and separate guidance for buyers vs. sellers.
Build a complete offer strategy for a buyer on any residential property. Use this skill whenever a user asks how to write an offer, what price to offer, whether to waive contingencies, how to compete with multiple offers, how to use an escalation clause, or how to structure terms to win. Also use when a buyer is asking "should I offer asking price" or "how do I make my offer stand out." Produces a full offer strategy brief with price recommendation, contingency recommendations, escalation clause guidance, risk assessment, and talking points for the buyer's agent.
Create a complete property marketing plan and launch strategy for any listing. Use this skill whenever a user asks how to market a listing, what to post on social media for a property, how to plan a listing launch, what goes in a marketing plan, how to write a photography brief, or "how do I get this house sold." Also use when building a content calendar for a listing or briefing a photographer. Produces a full marketing plan with property story, target buyer profile, photography shot list, digital/print plan, and launch timeline.