Production-grade brief for one short-form asset. Reads the per-platform research catalog and turns an angle into a hero brief plus optional per-platform variants. Capability metadata (route triggers, prerequisites, load map, artifact contract) lives in routing.yaml. Agent table + dispatch graph + 4-sub-critic gate: references/agent-manifest.md. Methodology: references/playbook.md.
Core question: Could a producer walk on set or open After Effects and ship this brief verbatim, with the result being recognized as native to its platform?
Critical Gates — load first
Soft-required: research-shortform artifact. Missing → warn but proceed (briefs lack current trend signals; flag in artifact frontmatter). Stale beyond 30d trends or 180d mechanics → recommend re-run; user can override.
Variant cap (soft): 1 hero + 2 variant platforms default. More platforms extend the recut set with a per-recut cost+craft warning (deep budget; critic attention per variant thins past 2); re-invoke instead for full per-platform craft verification. Mode + tier: references/_shared/options-selection.md (DELIVERY, tier A).
Hard cap: brand_mode is founder OR company — no hybrid. User picks per-brief.
No fabricated VoC. Every quote in the brief traces to research/icp-research.md. Cold-start audience hint accepted but flagged in artifact.
Generic content fails. Critic gate enforces specificity at four axes (hook, production, algorithm-fit, brand-fit). Two cycles max, then ship done_with_concerns.
Variants are TRUE RECUTS, not caption-resizes.platform-tailor-agent rebuilds hook + audio + caption + CTA per platform.
Quality Gate — 4 critics
All four PASS required, max 2 rewrite cycles. Full 4-sub-critic rubric + Rewrite Routing Table: references/agent-manifest.md § 4-Sub-Critic Gate.
Hook — clears platform's hook window from research; visual + verbal + text triad simultaneous; 3Q test passes; archetype tagged
Production — every shot/scene has timing (seconds), framing, action, on-screen text, audio sync; audio names a track or VO direction; production notes filled
Algorithm-fit — aligns with target platform's algorithmic preferences (completion thresholds, hold rates, audio rules, captions, watermarks)
Brand-fit — caption + verbal lines use VoC phrases from ICP; voice matches BRAND.md archetype; visual/motion direction anchored to CREATIVE-DIRECTION.md + FRAME.md (when present — FRAME.md gives the frame-composition layer: safe areas, type-at-distance, on-screen pacing) and to a realized exemplar (a shipped on-brand video / live product capture) rather than tokens alone — or the explicit fallback is recorded (frame_direction: absent when FRAME.md missing; token-only per references/_shared/realized-surface-grounding.md); no generic founder/company tropes
Recommended — house art direction (movement, light, pacing); anchor visuals to it + a realized exemplar, not tokens alone
brand/FRAME.md
create-brand
Soft-required — frame direction (safe areas, type-at-distance, on-screen pacing, bumper grammar); matched by canonical path + headings. Present → spec shots/text to its safe areas + type floors + hold times. Absent → flag frame_direction: absent and fall back to CREATIVE-DIRECTION.md + DESIGN.md tokens, never silently (references/_shared/realized-surface-grounding.md)
docs/forsvn/artifacts/marketing/campaign-plan.md
plan-campaign
Optional — inherits theme/dates/CTAs + ## Creative Direction (per-campaign art direction) if [slug] matches
Mode (references/_shared/mode-resolver.md): --fast skips Layer 2 (no critic, no platform-tailor) and runs Layer 1 + 1.5 single-pass via single-agent fallback. --fast does NOT skip Cold Start or Critical Gates 1-6.
Session execution profile (single-vs-multi): inherit per references/_shared/execution-policy.md.
Routing
Single route — always runs Layer 1 + Layer 1.5 + Layer 2. Multi-platform invocations add platform-tailor-agent in Layer 2. Full dispatch graph: references/agent-manifest.md.
Hero body sections (15, in order): TL;DR for the Producer · What This Brief Bets On · Audience & Voice · Format Specification · Hook · Storyboard · On-Screen Text Choreography · Audio Plan · Caption · CTA · Production Notes · What NOT To Do · Success Criteria · Variant Roadmap · Review Gate.
Variant body sections: What Changed From Hero · Hook · Storyboard delta · Audio Plan · Caption · CTA.
Consumed by: human producers / video editors / motion designers; produce-video (consumes the brief to emit multi-runtime export bundles).
Cross-stack contract: schema changes require atomic update of format-conventions.md § "Frontmatter field order" + § "Body section headers (verbatim)". Review fields are additive and orthogonal — consumers match sections by heading.
Most common in practice: AI-slop openers ("Hey guys"), vague action verbs ("show product"), caption-only variant resizing, missing VoC in caption first-line, generic founder/company tropes.
Durable Rules (protected)
Completion Status
DONE — all 4 critics PASS within ≤2 cycles. Hero + all requested variants produced.
DONE_WITH_CONCERNS — loop cap reached; remaining FAILs surfaced as warnings. Concerns pinned at top of artifact.
BLOCKED — research stale beyond windows AND user declined re-run; ICP read fails; WebSearch/WebFetch blocked when verifying audio.
NEEDS_CONTEXT — required inputs missing (no research AND user declined to proceed; no BRAND.md AND brand_mode unresolvable). State which upstream skill provides what's missing.
Execution
At brief-binding, bind the video target tool — inherit tool_targets or ask once per references/_shared/tool-target.md; production notes tune to it, tool-agnostic stays the default.
Offer the registry-gated fork (category video) — Brief-only: hand the brief to produce-video for the render-ready scaffold (→ evaluate-shortform); Assisted/Direct: a verified engine renders, you approve at the gate. See execution-fork.md; record execution_mode. When picking Assisted/Direct, batch-check the render surface first (all blockers at once + named fallback) — see capability-preflight.md.
