pinterest-ads

name	pinterest-ads
description	Plan and create Pinterest Ads campaigns through the Hyper MCP — Awareness, Consideration, Video View, Web Conversion, Catalog Sales, and Web Sessions objectives — with strict microcurrency budgeting, CBO rules, audience and customer-list management, conversion tag handling, keyword targeting, and campaign analytics. Use when the user mentions Pinterest ads, Pinterest campaign, Pinterest ad group, Pinterest audience, Pinterest conversion tracking, Pinterest tag, or Pinterest customer list.
requires_toolkits	["pinterest_ads"]
icon	pinterest_ads
short_description	Plan and create Pinterest Ads with microcurrency budgets and conversion tags.

Pinterest Ads

Strategic skill for managing Pinterest Ads campaigns via the Pinterest Ads API v5 surface exposed by the Hyper MCP. Ad-group creation goes through a direct REST call (bypassing SDK model conversion) so parameter types must be sent exactly as documented — strings as strings, integers as integers.

Out of scope — defer to other skills

Request	Send them to
Google Ads campaign	google-ads
Meta (Facebook / Instagram) ad campaign	meta-ads
Amazon Sponsored Products	amazon-ads
TikTok ad campaign	tiktok-ads
Competitor ad research from the Meta Ads Library	meta-ads-library
Organic Pinterest pinning	not currently shipped — use the Pinterest app

Requirements

• Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
• Pinterest Ads integration connected at https://app.hyperfx.ai/apps (Pinterest Business account with ad account access).

If pinterest_ads_list_ad_accounts is not in the tool list, stop and tell the user to enable the Hyper MCP and connect Pinterest Ads.

Tool surface

Tool group	Tools
Accounts	pinterest_ads_list_ad_accounts, pinterest_ads_get_ad_account
Campaigns	pinterest_ads_list_campaigns, pinterest_ads_get_campaign, pinterest_ads_create_campaign, pinterest_ads_update_campaign
Ad groups	pinterest_ads_list_ad_groups, pinterest_ads_get_ad_group, pinterest_ads_create_ad_group, pinterest_ads_update_ad_group
Ads	pinterest_ads_list_ads, pinterest_ads_get_ad, pinterest_ads_create_ad, pinterest_ads_update_ad
Audiences	pinterest_ads_list_audiences, pinterest_ads_create_audience, pinterest_ads_create_customer_list
Conversion	pinterest_ads_list_conversion_tags, pinterest_ads_create_conversion_tag, pinterest_ads_send_conversion_event
Keywords	pinterest_ads_create_keyword
Analytics	pinterest_ads_get_campaign_analytics

Critical Rules

CRITICAL: All budgets and bids are in microcurrency. $1.00 = 1,000,000 microdollars. $50/day = 50,000,000. Never pass dollar amounts directly.

CRITICAL: When using is_flexible_daily_budgets: true, you MUST also set is_campaign_budget_optimization: true. FDB requires CBO.

CRITICAL: Lifetime CBO campaigns MUST include end_time (Unix timestamp).

CRITICAL: Create campaigns with status PAUSED initially. Never launch live without user review.

CRITICAL: WEB_CONVERSION ad groups MUST use billable_event="IMPRESSION" (NOT CLICKTHROUGH) and MUST include optimization_goal_metadata with attribution_windows, conversion_event, conversion_tag_id, and cpa_goal_value_in_micro_currency.

CRITICAL: Keyword creation REQUIRES match_type. Without it, the API returns 500 errors.

CRITICAL: CBO campaigns manage budget at the campaign level. Do NOT set budget_in_micro_currency on ad groups under CBO campaigns.

IMPORTANT: retention_days is deprecated for ENGAGEMENT audiences. Omit it from audience rules.

Core process

Discovery → audit account → research (objectives, audience, assets) → confirm strategy → create campaign (PAUSED) → create ad groups → create ads → review → activate only with user approval.

All reference files live in references/. Read them at references/<file> (e.g. references/discovery.md).

Routing table

The user wants to…	Read these files first
Create a campaign (any objective)	references/discovery.md → references/campaigns.md
Build a WEB_CONVERSION campaign	references/discovery.md → references/campaigns.md (use the WEB_CONVERSION template exactly) + references/audiences-and-conversions.md for the conversion tag
Create or manage audiences / customer lists	references/audiences-and-conversions.md
Set up conversion tracking / send conversion events	references/audiences-and-conversions.md
Add keywords to an ad group	references/keywords-and-analytics.md
Pull campaign analytics	references/keywords-and-analytics.md
Update or pause existing campaigns / ad groups / ads	references/keywords-and-analytics.md
Goal not yet clear	references/discovery.md — discovery clarifies the goal

Known Limitations

Issue	Workaround
Keyword creation returns 500 without match_type	Always specify match_type (BROAD, PHRASE, EXACT).
retention_days deprecated for ENGAGEMENT audiences	Omit from rule dict.
WEB_CONVERSION ad groups require many parameters	Use the WEB_CONVERSION template exactly — include full optimization_goal_metadata.
WEB_CONVERSION ad groups must use IMPRESSION billable_event	Do NOT use CLICKTHROUGH for WEB_CONVERSION.
CBO campaigns reject ad group budgets	Do NOT set budget_in_micro_currency when parent campaign has CBO enabled.
cpa_goal_value_in_micro_currency must be a string	Pass as "5000000", not 5000000.
conversion_tag_id must be a real tag from the account	List conversion tags first, then use an existing tag ID.

Safety Rules

Never:

• Assume Pin IDs or ad account IDs — always ask or look up.
• Skip the account audit phase.
• Create campaigns without explicit approval.
• Set campaigns to ACTIVE without user consent.
• Pass dollar amounts instead of microcurrency.
• Use retention_days for ENGAGEMENT audiences.
• Create WEB_CONVERSION ad groups without optimization_goal_metadata.
• Use CLICKTHROUGH billable_event for WEB_CONVERSION campaigns (use IMPRESSION).
• Set ad group budgets on CBO campaigns.
• Create keywords without specifying match_type.
• Pass cpa_goal_value_in_micro_currency as an integer (must be a string like "5000000").
• Omit conversion_tag_id from WEB_CONVERSION optimization metadata (list tags first, use a real ID).