marketplace-saas-publish

name	marketplace-saas-publish
description	End-to-end guide for publishing a SaaS offer on Microsoft AppSource/Azure Marketplace. Covers Partner Center setup, offer creation, technical integration, listing content, and certification. Based on Microsoft's Mastering the Marketplace curriculum.

Marketplace SaaS Offer Publishing

When to Use

• User asks to create, publish, or configure a marketplace offer
• User asks about SaaS fulfillment API, landing pages, or webhooks
• User asks about Partner Center offer configuration
• User asks about marketplace certification or review process

Prerequisites Check

Before starting, verify:

✅ Partner Center account (verified, enrolled in Marketplace program)
✅ D-U-N-S number (verified)
✅ Payout profile configured (bank account + W-8BEN-E)
✅ Azure subscription (for SaaS Accelerator deployment)
✅ Product ready for listing

IPAI Status:

• Partner Center: Authorized (MPN 7097326)
• D-U-N-S: 719209694
• Payout: NOT YET CONFIGURED — must do before publishing

Step 1: Create Offer in Partner Center

Partner Center → Marketplace offers → + New offer
→ Select: "Software as a Service (SaaS)"
→ Offer ID: "pulser-for-odoo" (cannot change after creation)
→ Offer alias: "Pulser for Odoo"
→ Create

Step 2: Offer Setup

Properties

• Categories: select up to 2 primary + 2 subcategories
• Recommended: "Business Applications" → "ERP" and "AI + Machine Learning" → "AI Solutions"
• Industries: select relevant (Financial Services, Professional Services, Media)

Offer Listing

• Name: Pulser for Odoo
• Search summary (100 chars max): AI-powered operations platform for Odoo CE — finance, projects, compliance
• Description (3000 chars): Use marketplace HTML formatting
• Privacy policy URL: https://insightpulseai.com/privacy
• Support URL: https://insightpulseai.com/support
• Screenshots: 5 required (1280x720 or 1920x1080)
• Videos: optional but recommended (YouTube or Vimeo link)

Pricing and Availability

• Markets: Select countries (start with Philippines, expand later)
• Pricing model: Flat rate per user/month
• Plans: Create Starter ($29), Growth ($49), Scale ($39)
• Free trial: Enable 14-day free trial

Technical Configuration

• Landing page URL: https://insightpulseai.com/marketplace/activate
• Connection webhook: https://insightpulseai.com/api/marketplace/webhook
• Azure AD tenant ID: 402de71a-87ec-4302-a609-fb76098d1da7
• Azure AD app ID: (create app registration for marketplace)

Legal

• Use Microsoft Standard Contract: YES (simplest — no custom EULA needed)
• Amendment: optional, add if needed

Step 3: Technical Integration

SaaS Fulfillment API v2

Microsoft requires your app to implement these webhook endpoints:

POST /api/marketplace/webhook
  Actions to handle:
  ├── Subscribe      → provision new tenant
  ├── Unsubscribe    → decommission tenant
  ├── Suspend        → pause access
  ├── Reinstate      → resume access
  ├── ChangePlan     → upgrade/downgrade
  └── ChangeQuantity → adjust seat count

Landing Page Flow

Customer clicks "Get it now" on AppSource
  → Microsoft redirects to YOUR landing page with marketplace token
  → Your page calls Marketplace API to resolve the token
  → Shows: "Welcome! Setting up your Pulser instance"
  → You provision their Odoo instance (manual initially, automate later)
  → Activate subscription via Marketplace API
  → Customer gets access

Shortcut: SaaS Accelerator

Instead of building from scratch, deploy Microsoft's pre-built solution:

github.com/Azure/Commercial-Marketplace-SaaS-Accelerator

One-click deploy to Azure. Provides landing page + webhook + admin portal.

Step 4: Certification Submission

Pre-submission checklist

• All listing fields completed
• 5+ screenshots uploaded
• Privacy policy URL accessible
• Support URL accessible
• Landing page functional
• Webhook responds to all lifecycle events
• SSO via Azure AD works
• Test purchase flow end-to-end

Submit

Partner Center → Offer overview → Review and publish → Publish

Review timeline

• Automated validation: minutes
• Certification review: 5-10 business days
• If issues found: fix and resubmit (adds 3-5 days)

Step 5: Post-Publication

• Verify offer appears on AppSource/Azure Marketplace
• Test customer purchase flow
• Monitor Partner Center analytics
• Plan for 6-month recertification
• Enable Marketplace Rewards when eligible

Reference

• Mastering the Marketplace: github.com/microsoft/Mastering-the-Marketplace
• SaaS Accelerator: github.com/Azure/Commercial-Marketplace-SaaS-Accelerator
• SaaS Fulfillment API v2: learn.microsoft.com/en-us/partner-center/marketplace-offers/partner-center-portal/pc-saas-fulfillment-api-v2
• Azure Skills: github.com/microsoft/azure-skills