菜单
Interactive workshop skill for developing messaging and positioning. Walks through a structured Socratic Q&A with the team, captures answers, and builds the messaging_positioning.md doc in real time.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Use when you want a complete Product Hunt launch package for a developer tool, including listing assets (tagline, description, maker comment, visual spec, social proof) and a dated launch plan with workstreams, runsheet, and post launch sequence.
End to end Product Hunt launch skill for developer tools. Generates listing assets (tagline, description, maker comment, visual asset spec, social proof) and a dated launch plan with workstreams, asset inventory, day of runsheet, and post launch sequence. Use when: prepare a Product Hunt launch, plan a PH launch, write PH listing copy, build PH launch checklist, generate PH launch plan.
6-step framework for engineering viral product launches on X. Covers emotional positioning, copy scoring, algorithmic gamification, and 48-hour engagement strategy. Use when: prepare for a launch, launch playbook, viral marketing campaign, launch on X, product launch strategy, write launch copy.
6-step framework for engineering viral product launches on X. Covers emotional positioning, copy scoring, algorithmic gamification, and 48-hour engagement strategy. Use when: prepare for a launch, launch playbook, viral marketing campaign, launch on X, product launch strategy, write launch copy.
Use when you want campaign performance reviewed against benchmarks, with a health score and prioritized optimization recommendations.
Use when you want paid ad copy for Google, Meta, or LinkedIn, including headlines, descriptions, and image briefs.
| name | messaging-positioning |
| description | Interactive workshop skill for developing messaging and positioning. Walks through a structured Socratic Q&A with the team, captures answers, and builds the messaging_positioning.md doc in real time. |
| autoload | false |
This skill runs an interactive workshop. You are the facilitator's assistant, not the facilitator. Jing leads the conversation. Your job is to listen, capture, and build.
There are two modes:
Discovery Mode (default): Jing asks the questions below to the room. As the team answers, capture the key points. After each section, summarize what you heard and confirm before moving on. Do not invent answers. Do not fill gaps with assumptions. If a question goes unanswered, flag it as an open item.
Build Mode: When Jing says "build it" or "draft it," take everything captured in Discovery and populate docs/inputs/messaging_positioning.md using the template structure. Then flag any sections that are incomplete because of unanswered questions.
Why we start here: Every launch should fortify the company's overall market position and vision for consistency and continuity.
Questions to walk through:
What to capture: The strategic narrative. How the product connects to the company's long term bet. This becomes the "In the market" positioning row.
Questions to walk through:
What to capture: Capabilities, limitations, and the defensible moat. This populates the core description, value propositions, and the "show don't tell" proof points. Separately capture a differentiated value map: unique capability, the customer outcome it enables, and the proof or evidence for each.
Why we go here next: No feature exists in a vacuum. However, do not assume your competitors are vendors.
Questions to walk through:
What to capture: The competitive wedge. The "against competitor" positioning rows. The specific differentiation that matters by persona. Include a ranked list of all real alternatives (vendors, open source, manual processes, status quo) with notes on how often each shows up in deals.
Why we go here last: No pain no gain but a pain resides in a person so let us get clear here.
Questions to walk through:
What to capture: Two distinct persona profiles with distinct messaging angles:
Also capture the "anti persona" (who to filter out), the best fit customer characteristics beyond firmographics, and the market category frame (whether the default category prospects assume is helping or hurting, and whether we are winning an existing category, carving a subcategory, or creating a new one).
As answers come in, organize them under the section headers above. Use direct quotes from the team when possible. Mark anything that is an assumption or needs follow up with [OPEN].
When Jing says to build, populate docs/inputs/messaging_positioning.md with:
After building, flag all [OPEN] items at the bottom as a follow up checklist.
