content-marketing

name	content-marketing
description	Build content marketing strategies for blogs, SEO, thought leadership, newsletters, communities, and brand-led demand generation.

Content Marketing

Use this skill when a user needs to turn a product, service, event, or founder point of view into a sustainable content marketing system.

What To Clarify First

Ask only what is needed to choose the strategy:

• Goal: SEO, brand trust, lead generation, thought leadership, community, or launch support
• Audience: who the content must help, convince, or attract
• Offer: what the reader should do next
• Existing assets: talks, workshops, case studies, customer calls, demos, notes, or articles
• Distribution: search, newsletter, social, community, partner channels, or sales enablement

Workflow

1. Define the content job

   • State what business outcome this content should support.
   • Identify whether the content is a painkiller, proof asset, trust builder, or conversion asset.

2. Find content-market fit

   • Name the specific anxiety, question, or job the audience already has.
   • Avoid broad “education” unless there is a clear search or buying intent.

3. Choose content pillars

   • Pick 3-5 repeatable pillars.
   • Each pillar should produce reusable assets, not one-off posts.

4. Design the format system

   • Match format to the team’s strengths: article, short post, video, webinar, checklist, case study, guide, or template.
   • Prefer repeatable formats over isolated campaigns.

5. Connect distribution to conversion

   • For each channel, define the CTA and next asset to capture.
   • Connect public content to newsletter, workshop, diagnosis, demo, lead magnet, or sales follow-up.

Output Format

Return:

• One-sentence content goal
• Audience and primary pain
• 3-5 content pillars
• Recommended formats and channels
• 4-week or 12-week publishing plan
• Reusable assets to capture
• Conversion path and CTA
• Risks to avoid

Quality Bar

Good output is specific enough that a marketing operator can publish from it this week. Avoid generic advice such as “post consistently” unless it is attached to a concrete cadence, topic, and asset path.