linkedin-content-creation-skill-by-reepl

name	LinkedIn Content Creation Skill by Reepl
description	Manage your LinkedIn presence with Reepl -- create drafts, publish and schedule posts, manage contacts and collections, generate AI images, and maintain your voice profile. Requires a Reepl account (reepl.io).
homepage	https://reepl.io
metadata	{"openclaw":{"requires":{"env":["REEPL_MCP_KEY"]},"primaryEnv":"REEPL_MCP_KEY"}}

LinkedIn Content Creation via Reepl

Full LinkedIn content management through Reepl's MCP integration. Write posts in your authentic voice, schedule content, manage drafts, generate AI images, browse your saved content library, and maintain contacts -- all from your AI assistant.

Prerequisites

1. Reepl account -- sign up at reepl.io
2. MCP connection -- connect your account via OAuth (see Setup below)
3. Gemini API key (optional) -- required only for AI image generation, link at Settings > AI Models

Setup

# 1. Visit the OAuth page to connect your Reepl account
https://mcp.reepl.io/oauth/authorize

# 2. Log in with your Reepl credentials (Google or email)

# 3. Copy the API key shown after authorization

# 4. Configure the MCP server endpoint
https://mcp.reepl.io/mcp?key=YOUR_API_KEY

If you receive authentication errors at any point, re-authenticate at the URL above.

---

Available Tools (18 total)

Tool	Purpose
create_draft	Save a new LinkedIn post draft
get_drafts	List and search your drafts
update_draft	Edit an existing draft
delete_draft	Remove a draft
publish_to_linkedin	Publish a post to LinkedIn immediately
schedule_post	Queue a post for future publishing
update_scheduled_post	Change time, content, or settings of a scheduled post
get_published_posts	View your published LinkedIn posts
get_scheduled_posts	View your scheduled post queue
get_user_profile	Get your Reepl account info
get_voice_profile	Read your voice profile (writing style patterns)
update_voice_profile	Update voice profile with learned patterns
get_contacts	Browse saved LinkedIn contacts
get_lists	Browse your contact lists
get_collections	Browse your saved post collections
get_saved_posts	Read posts from a specific collection
get_templates	Browse your post templates and ideas
generate_image	Generate an AI image for a post (requires Gemini API key)

---

Content Rules

All LinkedIn content MUST be plain text. Never use markdown formatting like bold, italic, or # headings. LinkedIn does not render markdown -- it will appear literally in the feed, looking AI-generated. Use line breaks, spacing, and natural punctuation for structure instead.

LinkedIn posts have a 3,000 character limit.

---

Tool Reference

1. Create Draft

Save a post idea for later editing or publishing.

{
  "content": "Just wrapped up a deep dive into how AI is reshaping B2B sales.\n\nHere are 3 things I learned...",
  "title": "AI in B2B Sales",
  "mediaUrls": ["https://example.com/image.jpg"]
}

Parameter	Required	Description
content	Yes	Post text (plain text only)
title	No	Draft title for organization
mediaUrls	No	Array of image URLs to attach

2. Get Drafts

List and search your saved drafts.

{
  "search": "AI sales",
  "limit": 10
}

Parameter	Required	Description
limit	No	Number of drafts to return (default: 20)
search	No	Filter drafts by keyword

3. Update Draft

Edit an existing draft's content, title, or images.

{
  "draft_id": "abc-123",
  "content": "Updated post content here...",
  "title": "New Title"
}

Parameter	Required	Description
draft_id	Yes	ID of the draft to update
content	No	Updated post text
title	No	Updated title
mediaUrls	No	Updated image URLs (replaces existing)

4. Delete Draft

{
  "draft_id": "abc-123"
}

Parameter	Required	Description
draft_id	Yes	ID of the draft to delete

---

5. Publish to LinkedIn

Publish a post to LinkedIn immediately. This action is irreversible -- always confirm with the user before calling.

{
  "content": "Excited to share that we just hit 10,000 users on Reepl!\n\nBuilding in public has been one of the best decisions we made.\n\nHere's what I'd tell founders who are hesitant to share their journey...",
  "visibility": "PUBLIC"
}

Parameter	Required	Description
content	Yes	Post text (plain text only, max 3000 chars)
mediaUrls	No	Array of image URLs to include
visibility	No	PUBLIC (default) or CONNECTIONS

6. Schedule Post

Queue a post for future publishing. Times are rounded to 15-minute intervals.

{
  "content": "Monday motivation: the best time to start was yesterday. The second best time is now.",
  "scheduledFor": "2026-02-17T08:00:00Z",
  "visibility": "PUBLIC"
}

Parameter	Required	Description
content	Yes	Post text (plain text only, max 3000 chars)
scheduledFor	Yes	ISO 8601 timestamp (e.g. 2026-02-17T08:00:00Z)
mediaUrls	No	Array of image URLs
visibility	No	PUBLIC (default) or CONNECTIONS

Scheduling tips:

• Ask the user for their preferred time rather than picking one yourself.
• If they want suggestions, recommend varied slots: early morning (7-8 AM), lunch (12-1 PM), or end of day (5-6 PM) in their timezone.
• Avoid scheduling all posts at the same time -- spread them for better engagement.

7. Update Scheduled Post

Change the time, content, visibility, or images on a post that's already scheduled.

{
  "post_id": "post-456",
  "scheduledFor": "2026-02-18T12:30:00Z",
  "content": "Updated content for the scheduled post..."
}

Parameter	Required	Description
post_id	Yes	ID of the scheduled post
scheduledFor	No	New ISO 8601 timestamp
content	No	Updated post text
visibility	No	Updated visibility
mediaUrls	No	Updated image URLs (replaces existing)

---

8. Get Published Posts

View the user's published LinkedIn posts.

{
  "limit": 10
}

Parameter	Required	Description
limit	No	Number of posts to return (default: 20)

9. Get Scheduled Posts

View posts currently queued for future publishing.

{
  "limit": 10
}

Parameter	Required	Description
limit	No	Number of posts to return (default: 20)

---

10. Get User Profile

Returns the user's name, email, and LinkedIn URL. No parameters required.

11. Get Voice Profile

Read the user's voice profile -- writing style patterns learned from their published posts. No parameters required.

Returns:

• userInstructions -- guidelines the user has set (topics to avoid/emphasize, brand keywords, custom rules, writing samples)
• generatedProfile -- LLM-learned patterns (tone dimensions, vocabulary preferences, hook styles, structure patterns, anti-patterns)
• allowAutoUpdate -- whether the generated profile can be updated automatically
• isActive -- whether the voice profile is active

Always read the voice profile before generating content. This is the key to writing posts that sound like the user, not like an AI.

12. Update Voice Profile

Update the voice profile with newly learned patterns after analyzing the user's posts.

{
  "generatedProfile": {
    "schema_version": "1.0",
    "tone": { "primary": "conversational-authoritative" },
    "vocabulary": { "signature_phrases": ["here's the thing", "let me break this down"] },
    "structure": { "hook_patterns": [{ "type": "bold-statement" }, { "type": "question" }] },
    "anti_patterns": { "never_do": ["use corporate jargon", "start with 'I'm excited to announce'" 
  

Parameter	Required	Description
allowAutoUpdate	No	Only change if user explicitly requests
isActive	No	Toggle voice profile on/off
userInstructions	No	User-controlled guidelines -- only modify if user explicitly asks
generatedProfile	No	LLM-learned patterns from analyzing posts

Important: Before updating generatedProfile, always check that allowAutoUpdate is true. If the user has locked their profile, do not update it.

---

13. Get Contacts

Browse saved LinkedIn contacts and profiles.

{
  "search": "product manager",
  "limit": 20
}

Parameter	Required	Description
limit	No	Number of contacts (default: 20)
search	No	Filter by name, headline, or keyword

14. Get Lists

Browse the user's contact lists (curated groups of contacts).

{
  "search": "leads",
  "limit": 10
}

Parameter	Required	Description
search	No	Filter lists by name
limit	No	Number of lists (default: 20)

---

15. Get Collections

Browse saved post collections (groups of bookmarked LinkedIn posts).

{
  "search": "inspiration",
  "limit": 10
}

Parameter	Required	Description
search	No	Filter collections by name
limit	No	Number of collections (default: 20)

16. Get Saved Posts

Read posts from a specific collection. Use get_collections first to find the collection ID.

{
  "collectionID": "col-789",
  "search": "storytelling",
  "limit": 10
}

Parameter	Required	Description
collectionID	Yes	The collection to fetch from
limit	No	Number of posts (default: 20)
search	No	Filter posts by keyword

17. Get Templates

Browse post templates and content ideas saved in the user's library.

{
  "search": "product launch",
  "limit": 10
}

Parameter	Required	Description
limit	No	Number of templates (default: 20)
search	No	Filter by keyword
catalogID	No	Filter by specific catalog

---

18. Generate Image

Generate an AI image for a LinkedIn post using Google Gemini. Requires the user to have linked their Gemini API key in Reepl settings.

{
  "style": "infographic",
  "postContent": "3 ways AI is changing B2B sales in 2026..."
}

Parameter	Required	Description
style	Yes	Image style (see table below)
postContent	No	Post content for context
customPrompt	If style is custom	Your own image prompt

Available styles:

Style	Output
infographic	Professional data visuals and charts
minimal-illustration	Clean line art illustrations
bold-text	Typography and quote cards
screenshot-social-proof	Mockup screenshots
comic-storyboard	Comic-style panels
realistic-portrait	Photorealistic scenes
diagram-flowchart	Diagrams and process flows
custom	Your own prompt (requires customPrompt)

Always show the generated image to the user for approval before publishing. Pass the returned URL as mediaUrls when calling publish_to_linkedin or schedule_post.

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Common Patterns

Pattern 1: Write a Post in the User's Voice

1. get_voice_profile          -- read their writing style
2. Ask user for topic          -- what do they want to write about?
3. Write draft (plain text!)   -- match their tone, hooks, vocabulary
4. Show draft, get feedback    -- iterate until they're happy
5. create_draft OR publish     -- save or go live

Pattern 2: Schedule a Week of Content

1. get_voice_profile           -- read writing style
2. get_templates               -- browse content ideas
3. get_saved_posts             -- browse inspiration from collections
4. Write 3-5 posts             -- vary topics, hooks, formats
5. schedule_post (x5)          -- spread across Mon-Fri at varied times

Pattern 3: Repurpose Saved Content

1. get_collections             -- find the right collection
2. get_saved_posts             -- browse posts in it
3. Pick a post, rewrite it     -- new angle, user's voice
4. create_draft or publish     -- save or go live

Pattern 4: Post with AI-Generated Image

1. Write the post content first
2. generate_image              -- use post content as context
3. Show the image to user      -- get approval
4. publish_to_linkedin         -- pass image URL in mediaUrls

Pattern 5: Analyze and Update Voice Profile

1. get_published_posts         -- fetch recent posts (limit: 20)
2. Analyze patterns            -- tone, hooks, vocabulary, structure
3. get_voice_profile           -- check if allowAutoUpdate is true
4. update_voice_profile        -- save learned patterns to generatedProfile

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Error Handling

Error	Cause	Solution
Session expired or invalid	OAuth token expired	Re-authenticate at https://mcp.reepl.io/oauth/authorize
Content exceeds 3000 character limit	Post too long	Shorten the content
draft_id is required	Missing draft ID	Call get_drafts first to find the ID
collectionID is required	Missing collection ID	Call get_collections first to find the ID
GEMINI_NOT_LINKED	No Gemini API key	User must link key at https://app.reepl.io/settings/ai-models-api
Rate limit exceeded	Too many requests	Wait a moment and retry
Resource not found	Invalid ID	The draft/post/collection may have been deleted

---

Best Practices

1. Always read the voice profile first. Before writing any content, call get_voice_profile to understand the user's writing style. Posts should sound like them, not like an AI.
2. Plain text only. Never use markdown in post content. No **bold**, no *italic*, no # headings. LinkedIn renders these literally.
3. Confirm before publishing. Always show the final content and get explicit confirmation before calling publish_to_linkedin or schedule_post. These affect the user's real LinkedIn profile.
4. Vary scheduling times. Don't default to 9 AM for every post. Ask the user, or suggest varied slots across mornings, lunch, and end of day.
5. Never fabricate data. Don't invent engagement metrics, analytics, or post performance numbers. Only report what the API returns.
6. Respect voice profile locks. If allowAutoUpdate is false, do not modify generatedProfile. The user has intentionally locked their voice profile.
7. Use the library. Before writing from scratch, check templates and saved posts for inspiration. The user has curated these for a reason.

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See Also

• Reepl -- AI-powered LinkedIn content management platform
• Reepl Help Center -- Documentation and guides
• MCP Setup Guide -- Connect your Reepl account to Claude
• Reepl Chrome Extension -- AI writing assistant for LinkedIn