solo-content-gen

name	solo-content-gen
description	Generate social media content pack from PRD — LinkedIn post, Reddit answer draft, and Twitter/X thread. Use when user says "create content", "write LinkedIn post", "social media pack", "marketing copy", or "promotion content". Do NOT use for community thread responses (use /community-outreach) or video scripts (use /video-promo).
license	MIT
metadata	{"author":"fortunto2","version":"1.1.1","openclaw":{"emoji":"📝"}}
allowed-tools	Read, Grep, Glob, Write, AskUserQuestion, mcp__solograph__kb_search, mcp__solograph__project_info, mcp__solograph__project_code_search
argument-hint	<project-name or path>

/content-gen

Generate a promotion content pack from a project's PRD or README. Produces 3 ready-to-use content pieces: LinkedIn post, Reddit answer draft, and Twitter/X thread. For video scripts, use /video-promo.

MCP Tools (use if available)

• kb_search(query) — find related methodology and principles
• project_info(name) — get project details, stack, description
• project_code_search(query, project) — find key features in codebase

If MCP tools are not available, fall back to Glob + Grep + Read.

Steps

1. Parse project from $ARGUMENTS.

   • If project name: find PRD at docs/prd.md, or README.md, or CLAUDE.md.
   • If path: read directly.
   • If empty: ask via AskUserQuestion — "Which project to generate content for?"

2. Extract core messaging from PRD/README (parallel reads):

   • Problem: What pain does this solve? (1 sentence)
   • Solution: What does the product do? (1 sentence)
   • ICP: Who is the target user? (persona)
   • Key features: Top 3-5 differentiating features
   • Unique angle: What nobody else does (gap from research.md if exists)
   • Social proof: Any metrics, users, downloads (if available)

3. Forced reasoning — messaging framework: Before generating content, write out:

   • Hook: What stops the scroll? (pain point or surprising stat)
   • Proof: Why should they believe you? (demo, numbers, authority)
   • CTA: What's the one action? (try, sign up, download)
   • Tone: Based on ICP — casual/professional/technical/friendly

4. Generate content pieces:

   4a. LinkedIn Post

   Format: Hook line → Story (before/after) → Insight → CTA

   • 1300-1500 chars max
   • First line is the hook (visible before "see more")
   • Use line breaks for readability
   • End with question to drive engagement

   4b. Reddit Answer Draft

   Format: Helpful answer that naturally mentions the product

   • NOT promotional — value-first, product mention is secondary
   • Suggest 3-5 subreddits where this would be relevant
   • Write as if answering someone's genuine question
   • Include "disclaimer: I built this" transparency

   4c. Twitter/X Thread (5-7 tweets)

   Format: Hook tweet → Problem → Solution → Demo → Social proof → CTA

   • Each tweet: 240-280 chars max
   • Tweet 1: standalone hook (works without thread)
   • Last tweet: CTA with link
   • Include emoji sparingly (1-2 per tweet max)

5. Write content pack to docs/content-pack.md:

Notes

• All content is draft — always review before publishing
• Reddit draft should feel genuinely helpful, not promotional
• For video scripts, use /video-promo (owns video generation entirely)
• Rerun after major product updates to refresh messaging
• Works best with detailed PRD — falls back to README if no PRD

Common Issues

No PRD found

Cause: Project doesn't have docs/prd.md or README. Fix: Provide a project path with PRD, or run /validate first to generate one.

Content too generic

Cause: PRD lacks specific differentiators or ICP details. Fix: Ensure PRD has detailed problem statement, ICP persona, and unique angle. Add research.md for competitive context.

Wrong tone for audience

Cause: ICP not clearly defined in PRD. Fix: Specify the target audience in PRD. LinkedIn = professional, Reddit = casual/technical, Twitter = punchy/conversational.